10up Due Diligence

Run due diligence on 10up: check compliance and get alerts when suppliers change.

United States · 10up.com · 27 vendors

10up is a globally distributed digital agency specializing in finely crafted websites, content management solutions, and digital tools for content creators. They leverage open-source technologies like WordPress and React to provide strategic planning, experience design, and engineering services. The company serves a diverse clientele, including major brands and government institutions, to advance their digital and marketing objectives.

Resilience scores

Technology vendors

Services catalogue

1 service in catalogue across 1 category; runs on 27 sub-vendors.

Insights

Last updated 2026-07-23 · revision 7

27 direct vendors, 286 subvendors

Direct vendors by controlling owner country (sample)

Subvendors by controlling owner country (sample)

Compliance

8 in-scope frameworks identified; showing 3.

FTC Act — No public evidence

Evidence: https://www.ftc.gov/business-guidance/privacy-security, https://10up.com/about/

NIS2 (source) — No public evidence

Evidence: https://10up.com/europe/, https://10up.com/about/, https://eur-lex.europa.eu/legal-content/EN/TXT/?uri=CELEX%3A32022L2555, https://www.enisa.europa.eu/topics/cybersecurity-policy/nis-directive-new

SOC 2 (source) — No public evidence

Evidence: https://10up.com/about/, https://www.aicpa-cima.com/resources/landing/system-and-organization-controls-soc-suite-of-services, https://10up.com/blog/2025/wordpress-maintenance-ai-vrt-qa/

Financials

Three-year financials

Financial Resilience Score: 7/10

10up demonstrates strong financial resilience characteristics despite limited public disclosure. The company achieved a rare feat in the services industry: bootstrapping from zero in 2011 to $40M+ in annual revenue by 2023 while remaining profitable and growing every single year without raising outside capital or debt. This 12+ year track record of consistent profitability signals disciplined cost control, strong pricing power, and durable client relationships. The company's blue-chip client roster (Microsoft, Google, Disney, Salesforce, White House, Mayo Clinic, State of California) provides revenue stability through long-tenure enterprise engagements. Recurring revenue streams from SiteWatch maintenance and ElasticPress.io SaaS further buffer against project-based volatility. Post-2023, PE backing from Insignia Capital Partners provides additional capital access for growth and downturn resilience. However, resilience is tempered by inherent services-business risks: people-driven revenue dependent on utilization rates, exposure to cyclical marketing/technology budgets, potential client concentration (undisclosed), platform concentration on WordPress facing headless CMS and AI-driven disruption, and integration risk from the Fueled merger and 2025 rebrand. PE ownership also implies future liquidity-event pressure and possible leverage from roll-up acquisitions.

Key strengths: Bootstrapped growth to $40M+ revenue with profitability every year from 2011-2023, Blue-chip enterprise client roster (Microsoft, Google, Disney, Salesforce, White House), PE backing from Insignia Capital Partners since 2023, Recurring revenue from SiteWatch maintenance and ElasticPress.io SaaS, Category leadership in WordPress ecosystem (second only to Automattic in core contributions), Diversified capability set post-Fueled merger (WordPress, mobile, UX, cloud, AI)

Risk factors: Services-business economics dependent on utilization and wage inflation, Undisclosed but likely client concentration typical of boutique agencies, Cyclical exposure to marketing/technology budgets, Platform concentration on WordPress facing headless CMS and AI disruption, PE ownership implies future liquidity event and potential leverage, Integration risk from 2023 Fueled merger and 2025 brand consolidation, No public financial disclosure limits transparency

Revenue by geography

Revenue by product/service

Workforce by country

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