33Across

United States · www.33across.com · 5 vendors

33Across is a technology company that provides publisher monetization and revenue optimization solutions. It offers a platform for programmatic advertising, helping publishers increase the value of their inventory and enabling advertisers to reach audiences with privacy-conscious targeting technology. The company focuses on supply-side data activation across the open web, utilizing machine learning, AI, and predictive modeling for ad targeting and measurement.

Resilience scores

Technology vendors

Services catalogue

1 service in catalogue across 1 category; runs on 5 sub-vendors.

Insights

Last updated 2026-05-30 · revision 7

5 direct vendors, 100 subvendors

Direct vendors by controlling owner country (sample)

Subvendors by controlling owner country (sample)

Migration Readiness: 7/10

Assessed by AI based on technology stack characteristics (cloud-native vs legacy, containerization, microservices), regulatory environment, data residency requirements, financial stability, and vendor lock-in risks. The score ranges from 0-10, where higher scores indicate better readiness for technology migration.

33Across exhibits a high level of migration readiness, largely due to its highly modern and cloud-native oriented tech stack. The extensive use of Amazon Web Services (AWS), containerization technologies (Docker, Kubernetes), and distributed systems (Apache Kafka, Apache Spark, Cassandra, Elasticsearch) provides an excellent technical foundation for migrating to or operating within cloud environments and adopting microservices architectures. The inclusion of Terraform further suggests an infrastructure-as-code approach, which significantly streamlines and automates migration efforts. Despite these strong technical capabilities, several factors introduce complexity and potential challenges for migration. The regulatory environment poses a significant hurdle, with GDPR, NIS2, SOC2, and ISO 27001 all requiring assessment and carrying "High" or "Medium" risk levels. Ensuring compliance with these regulations in a new environment will be complex and potentially costly. Specific data residency requirements are "Unable to determine," which introduces an unknown variable that could necessitate careful planning for data placement and transfer strategies during migration. Financial stability is also an "Unknown" due to missing revenue and employee data, making it difficult to assess the company's capacity to fund a potentially large-scale migration effort. The vendor data is contradictory ("Total Vendors: 0" vs. "Vendor HQ Countries: United States" and "Vendor Geographic Diversity: 1 unique countries"). While the use of Docker and Kubernetes mitigates platform lock-in to some extent, a reliance on a single cloud provider like AWS (implied by the tech stack) still represents a degree of vendor lock-in. The reported lack of geographic diversity for vendors could also add complexity if specific US-centric services are deeply integrated and need to be re-evaluated during migration.

Compliance

5 in-scope frameworks identified; showing 3.

GDPR (source) — Assessment Required

As an advertising technology company processing consumer data including intent signals, sharing, and search behaviors, 33Across likely processes personal data of EU/EEA residents through their global publisher network. GDPR applies to any processing of EU/EEA personal data regardless of company location. High risk due to potential fines up to 4% of global annual revenue and the company's data-intensive business model involving behavioral tracking and audience segmentation.

CPRA — Assessment Required

As a US-based company processing consumer personal information for advertising purposes, 33Across likely falls under CCPA/CPRA if they process California residents' data. High risk due to significant penalties (up to $7,500 per violation) and their business model involving consumer data collection and sharing for advertising purposes.

FTC Act Section 5 — Assessment Required

FTC Act Section 5 prohibits unfair or deceptive practices in commerce. Advertising technology companies are subject to FTC oversight regarding data collection practices, privacy representations, and consumer protection. High risk due to FTC's active enforcement in the digital advertising space and potential for significant penalties and consent decrees.

Financials

Three-year financials

Financial Resilience Score: 3/10

33Across is a privately held US ad-tech company with no publicly available audited financials. The company has a long operating history (founded 2007), experienced leadership, and a diversified venture investor base (First Round Capital, Flybridge, Greycroft, iNovia, Metamorphic, Panorama, QED, Pelion). Cumulative venture funding has been reported in the ~US$30–35 million range. The company differentiates itself through a cookieless 'Intent Signal Platform' and claims access to inventory from roughly 1,000,000 publishers, providing strong supply-side scale. However, the financial resilience picture is concerning. Industry trade press (AdExchanger, Digiday) reported in early 2024 that 33Across had ceased or sharply curtailed operations, laid off staff, and missed publisher payments. The broader programmatic SSP sector has faced significant margin compression, supply-path optimization pressure, and consolidation, with multiple mid-tier ad-tech intermediaries shutting down or being acquired in 2023–2024. The absence of a public balance sheet makes counterparty risk hard to assess. Combined with reported operational distress, financial resilience appears weak.

Key strengths: Long operating history since 2007, Diversified venture investor base, Cumulative funding of ~US$30–35 million, Differentiated cookieless intent signal platform, Broad publisher footprint (~1,000,000 publishers), Recognized on Inc. 500 list (#70) in 2013

Risk factors: Reported cessation or sharp curtailment of operations in early 2024, Reported layoffs and missed publisher payments in 2024, Intense competition from larger SSPs (PubMatic, Magnite, OpenX, Index Exchange), Cookie/identity transition risk in programmatic advertising, Sector consolidation and shutdowns among mid-tier ad-tech intermediaries, Programmatic margin compression and post-IDFA/ATT ad spend headwinds, No public balance sheet disclosure increases counterparty risk, Make Good (MFA) and supply-path optimization pressure from buyers

Revenue by geography

Revenue by product/service

Workforce by country

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