AddToAny

United States · www.addtoany.com · 6 vendors

AddToAny is a universal sharing platform that provides customizable share buttons for websites and applications, enabling visitors to share content across various social media services. It offers plugins for popular platforms like WordPress and Drupal, enhancing website traffic and engagement through easy content sharing.

Resilience scores

Technology vendors

Services catalogue

2 services in catalogue across 1 category; runs on 6 sub-vendors.

Insights

Last updated 2026-09-12 · revision 2

6 direct vendors, 139 subvendors

Direct vendors by controlling owner country (sample)

Subvendors by controlling owner country (sample)

Migration Readiness: 7/10

Assessed by AI based on technology stack characteristics (cloud-native vs legacy, containerization, microservices), regulatory environment, data residency requirements, financial stability, and vendor lock-in risks. The score ranges from 0-10, where higher scores indicate better readiness for technology migration.

AddToAny exhibits medium-high migration readiness. The company benefits from a modern web technology stack (JavaScript, HTML5, CSS3, HTTP/2) and the use of a global CDN, indicating a distributed architecture for content delivery. The presence of a JavaScript API for programmatic control suggests a modular and flexible system, which is advantageous for migration. AddToAny has already implemented GDPR & CCPA compliance mechanisms, meaning established processes for data privacy are in place, which can streamline compliance aspects during a migration. A significant advantage is the absence of specified data residency requirements, offering greater flexibility in choosing migration targets. The vendor relationship data is a mixed bag. While "Total Vendors: 0" could imply minimal direct vendor lock-in, the listing of "Vendor HQ Countries" and "Vendor Owner Countries" suggests reliance on external services, making the "Vendor Lock-in Risk: Unknown" a notable concern. The lack of financial data (revenue concentration, growth history) also means the company's ability to fund a potentially significant migration effort cannot be assessed. While the current tech stack is modern, there's no explicit mention of cloud-native architecture, containerization, or microservices, which could mean additional effort would be required to fully optimize for a modern cloud environment. Despite these areas for improvement, the inherent flexibility of their product (embeddable components), modern web stack, and lack of data residency constraints position them favorably for migration.

Compliance

8 in-scope frameworks identified; showing 3.

NIS2 (source) — Assessment Required

As a provider of a digital service (social sharing widget), AddToAny could potentially be considered a 'digital provider' under NIS2. However, applicability also depends on meeting the size thresholds of 50+ employees or EUR 10M+ turnover.

The likelihood of AddToAny meeting the size thresholds for NIS2 appears low, but cannot be confirmed without employee or revenue data. If applicable, the cost of compliance would be significant.

GDPR (source) — Partially Compliant

AddToAny's services are accessible to and used by websites with visitors in the European Union and European Economic Area. This processing of personal data of individuals in the EU/EEA brings them under the scope of the GDPR.

With a global user base that certainly includes individuals in the EU/EEA, the risk of non-compliance is high. Potential fines under GDPR are significant, and the cross-border data flows inherent in their service require a solid legal basis.

Evidence: https://www.addtoany.com/buttons/faq/

FTC Act — Assessment Required

As a US-based technology company providing services to consumers, AddToAny is subject to the FTC Act's prohibition of unfair and deceptive trade practices. This includes its privacy disclosures and data handling practices.

Non-compliance with the FTC Act, particularly regarding deceptive practices in data monetization and privacy statements, could lead to significant enforcement actions and reputational damage. The FTC actively monitors digital services.

Financials

Financial Resilience Score: 6/10

AddToAny demonstrates qualitative financial resilience despite the complete absence of public financial data. The company has operated continuously since 2006, surviving 18+ years in a niche category where major competitors have exited or been discontinued. Most notably, Oracle's May 2023 shutdown of AddThis removed AddToAny's largest competitor and likely resulted in meaningful share gains, as the company actively published migration guidance for displaced AddThis users. The business model appears highly capital-efficient, relying on a lightweight CDN-hosted JavaScript library and open-source CMS plugins, suggesting minimal infrastructure and headcount costs. The company benefits from strong distribution moats, particularly through its WordPress plugin with 700,000+ active installations and consistently high ratings, plus presence across Drupal, Joomla, Blogger, Tumblr, and Cloudflare ecosystems. Switching costs for embedded share buttons provide stickiness, as publishers are reluctant to break existing pages. The bootstrapped nature of the operation implies no external debt or dilution risk. However, significant risks weigh on the resilience assessment. The share-button category faces structural decline as traffic shifts to mobile apps, native OS share sheets, and messaging apps. Monetization is opaque—the core product is free and revenue streams are not publicly disclosed. Key-person concentration risk is material given the company is effectively run by a very small team or single founder (reportedly Pat Diven II). Platform dependency on Google, Mozilla, WordPress, and major social networks creates external risk, and the lack of any verifiable financial statements is itself a counterparty risk factor.

Key strengths: 18+ year operating history since 2006, 700,000+ active WordPress plugin installations, Beneficiary of May 2023 AddThis shutdown by Oracle, Very low cost base via CDN-hosted JavaScript and open-source plugins, Bootstrapped with no external capital or disclosed debt, Strong distribution across WordPress, Drupal, Joomla, Cloudflare ecosystems, Ongoing product maintenance (added Threads, Bluesky support in 2024-2025)

Risk factors: Structural decline of on-page share button category, Opaque monetization model with undisclosed revenue streams, Key-person concentration risk (very small team / single founder), Platform dependency on Google, Mozilla, WordPress, and social networks, No disclosed financials creates counterparty due-diligence risk, Traffic shift to mobile apps and native OS share sheets

Signed-in users can see whether their own company is exposed to this vendor's disruption, plus the full sub-vendor list and country breakdowns, every in-scope compliance framework plus gaps and next steps, and alerts when any of it changes.

View the full interactive report