Adform
Denmark · owned by Independent (Denmark) · site.adform.com · 1 vendor
Adform is a global advertising technology company that provides a fully integrated media buying platform (Adform FLOW) for advertisers and publishers. The platform offers tools for programmatic advertising, data management, identity solutions (ID Fusion), and campaign management. Adform is designed to give clients full ownership and control of their data in a privacy-first, cookieless advertising environment.
Resilience scores
- Digital Sovereignty: 0
- Digital Resilience: 8
Technology vendors
- Cloudflare, Inc. — Technology — United States
Services catalogue
7 services in catalogue across 3 categories; runs on 1 sub-vendor.
- Ad Tech Platform
- Targeted advertising
- Brand Safety
Insights
Last updated 2026-09-13
1 direct vendor, 62 subvendors
Direct vendors by controlling owner country (sample)
- United States: 1
Subvendors by controlling owner country (sample)
- Australia: 2
- United States: 50
- Netherlands: 2
Migration Readiness: 8/10
Assessed by AI based on technology stack characteristics (cloud-native vs legacy, containerization, microservices), regulatory environment, data residency requirements, financial stability, and vendor lock-in risks. The score ranges from 0-10, where higher scores indicate better readiness for technology migration.
Adform's internal tech stack heavily leverages modern cloud-native technologies, primarily Microsoft Azure. The use of Kubernetes, Docker, Kafka, and Elasticsearch indicates a microservices-oriented architecture and a strong adoption of containerization. This suggests a highly modular and flexible infrastructure, minimizing vendor lock-in to specific on-premise hardware or legacy systems. Their investment in Azure also implies familiarity and expertise with cloud services, making potential migrations or expansions within cloud environments relatively straightforward. While specific details on their entire architecture (e.g., monolithic components vs. full microservices) are not fully public, the listed technologies point towards a modern, agile, and cloud-ready setup. (High Confidence)
Financials
Three-year financials
- 2025: revenue EUR 103M, EBIT EUR 12.0M, equity EUR 32.2M
- 2024: revenue EUR 102M, EBIT EUR 12.1M, equity EUR 49.2M
- 2023: revenue EUR 88.6M, EBIT EUR 5.15M, equity EUR 41.7M
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