AdOpt Due Diligence
Run due diligence on AdOpt: check compliance and get alerts when suppliers change.
Brazil · goadopt.io · 10 vendors
AdOpt is a platform that provides privacy compliance solutions for businesses. It offers cookie management and consent solutions to help companies comply with various international data protection regulations such as GDPR, LGPD, and CCPA. The platform ensures transparency for users regarding data collection and manages consent records.
Resilience scores
- Digital Sovereignty: 0
- Digital Resilience: 5
- Financial Resilience: 5
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Services catalogue
1 service in catalogue across 1 category; runs on 10 sub-vendors.
- AdOpt
Insights
Last updated 2026-08-19 · revision 7
10 direct vendors, 175 subvendors
Direct vendors by controlling owner country (sample)
- United States: 9
- Sweden: 1
Subvendors by controlling owner country (sample)
- Brazil: 1
- Portugal: 1
- Cyprus: 1
Compliance
10 in-scope frameworks identified; showing 3.
ISO 27001 (source) — No public evidence
Evidence: https://goadopt.io, https://www.iso.org/standard/27001, https://goadopt.io/plans/
CNIL Regulatory Framework — No public evidence
Evidence: https://goadopt.io, https://www.cnil.fr/en/home, https://www.cnil.fr/en/cookies-and-other-trackers
LGPD — Evidence found
Evidence: https://goadopt.io, https://goadopt.io/blog/lgpd-lei-geral-de-protecao-de-dados/, https://www.gov.br/anpd/pt-br, https://goadopt.io/blog/cookies-e-lgpd/
Financials
Three-year financials
- 2024:
- 2023:
- 2022:
Financial Resilience Score: 5/10
AdOpt (GO ADOPT, LLC) is a privately held US-LLC-structured, Brazil-focused SaaS startup in the consent management platform space, founded in 2020. No public financial statements are available because the company is a private LLC not subject to SEC disclosure requirements, and no Brazilian S.A. filings exist. Therefore, financial resilience must be assessed qualitatively rather than quantitatively. On the positive side, the company operates a recurring SaaS revenue model with predictable ARR characteristics, boasts a diversified customer base including major Brazilian corporates (Caixa Econômica Federal, Bradesco Seguros, OLX, Centauro, Exame, Governo do Rio de Janeiro) and global brands (Nike, LEGO, Reebok, Kipling, Crocs, Remax), and benefits from strong regulatory tailwinds from LGPD enforcement in Brazil and expanding US state privacy laws. The company holds valuable certifications as a Google CMP Partner and IAB Europe TCF 2.2 registered vendor, has reached 50,000+ websites globally, and has a low capital intensity business model. However, significant risks exist: the company competes against much larger, better-funded players like OneTrust, Cookiebot (Usercentrics), Didomi, Osano, and TrustArc; its aggressive pricing (US$12-29/month) suggests low ARPU and heavy dependence on volume; there is FX mismatch risk between USD pricing and BRL costs; the business is entirely dependent on continued privacy law enforcement; and no funding rounds have been publicly disclosed, making cash runway resilience unverifiable. The score of 5 reflects balanced qualitative positives against unknown financial fundamentals.
Key strengths: Recurring SaaS revenue model with annual and monthly subscriptions (20% annual discount), Diversified blue-chip client base including Caixa Econômica Federal, Bradesco Seguros, OLX, Nike, LEGO, Regulatory tailwinds from LGPD enforcement and expanding US state privacy laws, Google CMP Partner and IAB Europe TCF 2.2 registered vendor certifications, 50,000+ websites using the platform globally, High G2 ratings including #1 'Easiest to Use' in CMP category, Low capital intensity SaaS cost structure
Risk factors: Small player competing against much larger CMPs (OneTrust, Cookiebot, Didomi, Osano, TrustArc), Low ARPU with aggressive pricing (US$12-29/month) suggesting volume dependence, FX exposure between USD pricing and likely BRL cost base, Business entirely dependent on continued privacy regulation enforcement, No disclosed funding rounds - cash runway resilience cannot be verified, Founder / key person risk typical for small startups, No management team disclosed publicly
Revenue by product/service
- Consent Management Platform (Business/Pro/Enterprise SaaS): 100%
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