AdRoll Due Diligence

Run due diligence on AdRoll: check compliance and get alerts when suppliers change.

United States · www.adroll.com · 24 vendors

AdRoll is a marketing and advertising platform that helps brands grow revenue and save time through multi-channel ad campaigns. It specializes in retargeting and prospecting services, leveraging AI and data-driven strategies to deliver personalized advertising solutions across various channels like display, social media, and email. The platform aims to help businesses, particularly mid-sized and direct-to-consumer brands, acquire and retain customers by optimizing their marketing efforts.

Resilience scores

Technology vendors

Services catalogue

3 services in catalogue across 2 categories; runs on 24 sub-vendors.

Insights

Last updated 2026-07-11 · revision 13

24 direct vendors, 238 subvendors

Direct vendors by controlling owner country (sample)

Subvendors by controlling owner country (sample)

Compliance

11 in-scope frameworks identified; showing 3.

ISO 27001 (source) — No public evidence

Evidence: https://www.nextroll.com/trust-center, https://security.nextroll.com/

IAB Transparency and Consent Framework — Evidence found

Evidence: https://www.nextroll.com/privacy, https://www.nextroll.com/privacy/tcf-attestation, https://www.nextroll.com/trust-center

ISAE 3000 (source) — No public evidence

Evidence: https://www.nextroll.com/trust-center, https://security.nextroll.com/

Financials

Three-year financials

Financial Resilience Score: 5/10

AdRoll, operating under parent NextRoll, Inc., is a privately held ad-tech company that does not publish audited financial statements, making a definitive resilience assessment difficult. The company has a long operating history since 2006, an established brand serving 110,000-140,000 customers globally, and has raised over US$90 million from top-tier VCs including Foundation Capital, IVP, and Merus Capital. Two complementary product lines (AdRoll for D2C/e-commerce and AdRoll ABM for B2B) provide diversification, and the company has built proprietary ML/bidding technology and a substantial first-party data footprint over ~17 years. However, significant risks weigh against resilience. The core retargeting/programmatic display market faces structural pressure from third-party cookie deprecation, Apple ATT/ITP, GDPR/DMA, and Google Privacy Sandbox changes. Competition from Google, Meta, Amazon, The Trade Desk, and Criteo is intense. A history of restructurings and layoffs (2017, 2020, and reportedly 2022-2023) suggests ongoing margin and growth pressure. Additionally, the company has been VC-backed for ~18 years without an IPO or acquisition exit, which is unusually long and suggests late-stage investors are seeking liquidity. Limited financial transparency means external assessment of solvency and burn rate is speculative.

Key strengths: Long operating history since 2006 with established brand, 110,000-140,000 customers globally providing diversified base, Two complementary product lines (D2C and B2B/ABM), Proprietary ML/bidding technology and first-party data moat, Well-capitalized historically with >US$90M raised from top-tier VCs, SME/mid-market focus with low customer concentration risk

Risk factors: Structural pressure from third-party cookie deprecation and privacy regulations (GDPR/DMA, Apple ATT/ITP), Intense competition from Google, Meta, Amazon, The Trade Desk, and Criteo, History of restructurings and layoffs in 2017, 2020, and 2022-2023, No IPO or acquisition exit after ~18 years of VC backing, Limited financial transparency as private company, Slowing growth in legacy retargeting business

Signed-in users can see whether their own company is exposed to this vendor's disruption, plus the full sub-vendor list and country breakdowns, every in-scope compliance framework plus gaps and next steps, and alerts when any of it changes.

View the full interactive report