Agillic A/S Due Diligence

Run due diligence on Agillic A/S: check compliance and get alerts when suppliers or ownership change.

Denmark · owned by Independent (Denmark) · www.agillic.com · 30 vendors

Agillic is a Danish SaaS marketing automation platform that enables organisations to deliver personalised customer experiences at scale with full GDPR compliance. The platform combines data, content, and technology to support omnichannel marketing communication across the Nordics and broader European markets. Listed on Nasdaq First North Growth Market Denmark since 2018, Agillic serves over 100 clients through a strong partner ecosystem.

Resilience scores

Technology vendors

Services catalogue

3 services in catalogue across 3 categories; runs on 30 sub-vendors.

Insights

Last updated 2026-09-13 · revision 18

30 direct vendors, 300 subvendors

Direct vendors by controlling owner country (sample)

Subvendors by controlling owner country (sample)

Compliance

9 in-scope frameworks identified; showing 3.

NIS2 (source) — No public evidence

Evidence: https://www.cfcs.dk/en/, https://eur-lex.europa.eu/legal-content/EN/TXT/?uri=CELEX%3A32022L2555, https://www.agillic.com

GDPR (source) — Evidence found

Evidence: https://www.agillic.com, https://www.datatilsynet.dk/english, https://eur-lex.europa.eu/legal-content/EN/TXT/?uri=CELEX%3A32016R0679

EU AI Act (source) — No public evidence

Evidence: https://eur-lex.europa.eu/legal-content/EN/TXT/?uri=CELEX%3A32024R1689, https://www.agillic.com

Financials

Three-year financials

Financial Resilience Score: 5/10

Agillic A/S demonstrates moderate financial resilience characterized by a recurring SaaS revenue model that provides revenue visibility and predictable cash flows. The company has successfully pivoted from a loss-making growth phase toward profitable growth, showing improved EBITDA and cash generation from 2022 onward. Its Nordic customer base includes well-known brands across media, retail, telco, and non-profit sectors, which reduces marginal churn risk versus SMB-focused peers. However, resilience is constrained by the company's small absolute scale, with revenue below DKK 100 million, limiting its capacity to absorb setbacks and fund R&D compared to global competitors. The modest equity base (~DKK 30 million) means prolonged loss periods could pressure the balance sheet or require new capital. As a micro-cap listed on Nasdaq First North Growth Market Denmark, the company faces limited liquidity and higher cost of capital. Competitive pressure from much larger, better-capitalised marketing automation vendors like Salesforce Marketing Cloud, Adobe, Braze, Klaviyo, and Bloomreach, along with AI-native newcomers, poses ongoing risk. Customer concentration in the Nordics and cyclical exposure to marketing budgets add further vulnerability, though the asset-light partnership/agency-led go-to-market model helps manage costs.

Key strengths: Recurring SaaS revenue model with predictable cash flows, Nordic customer base with well-known brands reducing churn risk, Partnership/agency-led go-to-market keeps sales costs asset-light, Strategic pivot to profitability with reduced losses/positive EBITDA, AI positioning with investment in AI-driven personalisation

Risk factors: Small scale with revenue below DKK 100m limits absorption capacity, Customer concentration in Nordic region, Modest equity base could pressure balance sheet in prolonged losses, Micro-cap listing on First North with limited liquidity, Competitive pressure from larger global marketing automation vendors, FX and macro exposure to cyclical marketing budgets

Revenue by geography

Revenue by product/service

Workforce by country

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