Agillic A/S

Denmark · owned by Independent (Denmark) · www.agillic.com · 33 vendors

Agillic is a Danish SaaS marketing automation platform that enables organisations to deliver personalised customer experiences at scale with full GDPR compliance. The platform combines data, content, and technology to support omnichannel marketing communication across the Nordics and broader European markets. Listed on Nasdaq First North Growth Market Denmark since 2018, Agillic serves over 100 clients through a strong partner ecosystem.

Resilience scores

Disruption prediction

Agillic A/S has an estimated 13% probability of disruption in the next 6 months.

17 of Agillic A/S's 33 vendors monitored for disruptions.

Technology vendors

Services catalogue

3 services in catalogue across 3 categories; runs on 33 sub-vendors.

Insights

Last updated 2026-09-13 · revision 18

33 direct vendors, 375 subvendors

Direct vendors by controlling owner country (sample)

Subvendors by controlling owner country (sample)

Migration Readiness: 8/10

Assessed by AI based on technology stack characteristics (cloud-native vs legacy, containerization, microservices), regulatory environment, data residency requirements, financial stability, and vendor lock-in risks. The score ranges from 0-10, where higher scores indicate better readiness for technology migration.

Agillic A/S exhibits a high migration readiness score of 80. The company's core offering is a SaaS platform built with modern architectural principles such as headless content, real-time data activation, and extensive REST API/Webhook capabilities, indicating a modular and flexible system. The use of AWS in their internal tech stack suggests existing cloud-native capabilities and experience, which significantly lowers the barrier to further cloud adoption or migration. The 'Integration Hub' with over 1,200 pre-built endpoints points to an architecture designed for interoperability, reducing potential complexities during data or service migration. The 'No-code / Point-and-click UI' for the platform also implies a level of abstraction that can simplify underlying infrastructure changes. Financially, consistent revenue growth and a high proportion of recurring revenue (80% SaaS subscriptions) provide the necessary stability to fund migration initiatives. From a regulatory perspective, the explicit focus on 'GDPR-by-Design Architecture' and 'EU-sovereign Data Hosting' aligns well with EU data residency requirements, simplifying migrations within the EU/EEA. However, the 'Assessment Required' status for GDPR and ISO 27001, with a lack of audit evidence, presents a potential challenge, as thorough compliance verification would be critical during any migration. The 'Vendor Lock-in Risk' is unknown, which is a key missing piece of information that could impact readiness. While there's vendor geographic diversity, the reliance on specific Danish hosting providers alongside AWS Ireland might indicate some legacy dependencies or contractual obligations that could add complexity to a full-scale cloud migration. Despite these potential hurdles, the modern, API-driven architecture, existing cloud presence, strong financial health, and clear regulatory focus position Agillic A/S for high migration readiness.

Compliance

9 in-scope frameworks identified; showing 3.

CSRD (source) — Assessment Required

CSRD (EU 2022/2464) requires in-scope companies to report on sustainability matters under the European Sustainability Reporting Standards (ESRS). Agillic is listed on Nasdaq First North Copenhagen. The applicability depends on whether Agillic meets the size thresholds (large company: 250+ employees, €40M+ net turnover, €20M+ balance sheet) or is a listed SME. Listed SMEs on EU-regulated markets face a phased CSRD timeline (from 2026 for FY2025), but Nasdaq First North is an MTF (Multilateral Trading Facility), not a regulated market, which may exempt Agillic from the listed SME provisions. Risk is Low given likely SME status and MTF listing.

Evidence: https://eur-lex.europa.eu/legal-content/EN/TXT/?uri=CELEX%3A32022L2464

EU AI Act (source) — Assessment Required

Agillic explicitly markets its platform as 'AI-driven' and uses AI for customer journey optimization, predictive analytics, and personalization. The EU AI Act (fully applicable from August 2026, with some provisions earlier) classifies AI systems by risk level. Marketing AI systems that profile individuals and influence their behavior could be classified as 'limited risk' or potentially 'high risk' depending on use cases. The risk is Medium because: (1) AI is central to Agillic's product offering; (2) the Act imposes transparency obligations on limited-risk AI systems; (3) if any AI use cases involve profiling in ways that significantly affect individuals, higher risk classifications could apply; (4) Agillic would need to assess both its own AI systems and those it enables clients to deploy.

Evidence: https://eur-lex.europa.eu/legal-content/EN/TXT/?uri=CELEX%3A32024R1689, https://www.agillic.com

ISAE 3000 (source) — Assessment Required

ISAE 3000 is relevant for companies that provide assurance reports to stakeholders, particularly in the context of ESG reporting, data processing controls, or non-financial reporting. As a publicly listed company on Nasdaq First North Copenhagen, Agillic may be subject to assurance requirements on non-financial disclosures. However, ISAE 3000 is not a primary regulatory requirement for a marketing automation SaaS company, and the risk of non-compliance is lower compared to GDPR or NIS2. Risk is Low because ISAE 3000 applicability is narrow and primarily relevant if Agillic issues assurance reports or has stakeholders requiring third-party assurance on specific controls.

Evidence: https://www.agillic.com

Financials

Three-year financials

Financial Resilience Score: 5/10

Agillic A/S demonstrates moderate financial resilience characterized by a recurring SaaS revenue model that provides revenue visibility and predictable cash flows. The company has successfully pivoted from a loss-making growth phase toward profitable growth, showing improved EBITDA and cash generation from 2022 onward. Its Nordic customer base includes well-known brands across media, retail, telco, and non-profit sectors, which reduces marginal churn risk versus SMB-focused peers. However, resilience is constrained by the company's small absolute scale, with revenue below DKK 100 million, limiting its capacity to absorb setbacks and fund R&D compared to global competitors. The modest equity base (~DKK 30 million) means prolonged loss periods could pressure the balance sheet or require new capital. As a micro-cap listed on Nasdaq First North Growth Market Denmark, the company faces limited liquidity and higher cost of capital. Competitive pressure from much larger, better-capitalised marketing automation vendors like Salesforce Marketing Cloud, Adobe, Braze, Klaviyo, and Bloomreach, along with AI-native newcomers, poses ongoing risk. Customer concentration in the Nordics and cyclical exposure to marketing budgets add further vulnerability, though the asset-light partnership/agency-led go-to-market model helps manage costs.

Key strengths: Recurring SaaS revenue model with predictable cash flows, Nordic customer base with well-known brands reducing churn risk, Partnership/agency-led go-to-market keeps sales costs asset-light, Strategic pivot to profitability with reduced losses/positive EBITDA, AI positioning with investment in AI-driven personalisation

Risk factors: Small scale with revenue below DKK 100m limits absorption capacity, Customer concentration in Nordic region, Modest equity base could pressure balance sheet in prolonged losses, Micro-cap listing on First North with limited liquidity, Competitive pressure from larger global marketing automation vendors, FX and macro exposure to cyclical marketing budgets

Revenue by geography

Revenue by product/service

Workforce by country

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