Ahrefs Pte. Ltd. Due Diligence
Run due diligence on Ahrefs Pte. Ltd.: check compliance and get alerts when suppliers or ownership change.
Singapore · owned by Independent (Singapore) · ahrefs.com · 16 vendors
Ahrefs is a bootstrapped SaaS marketing platform headquartered in Singapore that helps marketers drive brand visibility across SEO, AI search, content, and social media. The company offers a comprehensive suite of tools including site auditing, keyword research, rank tracking, backlink analysis, and content marketing, all powered by one of the largest web crawling and search databases online. Ahrefs also operates its own search engine (Yep) to support its data infrastructure.
Resilience scores
- Digital Sovereignty: 0
- Digital Resilience: 8
- Financial Resilience: 7
Technology vendors
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- and 13 more
Services catalogue
9 services in catalogue across 4 categories; runs on 16 sub-vendors.
- SEO Analytics
- Ahrefs
- SEO Tools
Insights
Last updated 2026-07-30 · revision 2
16 direct vendors, 188 subvendors
Direct vendors by controlling owner country (sample)
- United States: 14
- China: 1
- India: 1
Subvendors by controlling owner country (sample)
- Norway: 2
- Spain: 1
- Sweden: 7
Compliance
9 in-scope frameworks identified; showing 3.
ISAE 3000 (source) — No public evidence
Evidence: https://ahrefs.com/legal, https://ahrefs.com/legal/security-measures
GDPR (source) — Evidence found
Evidence: https://ahrefs.com/legal/privacy-policy, https://ahrefs.com/legal/data-processing-addendum, https://ahrefs.com/legal/subprocessors-list, https://ahrefs.com/legal/cookie-notice, https://ahrefs.com/legal
SOC 2 (source) — No public evidence
Evidence: https://ahrefs.com/enterprise, https://ahrefs.com/legal/security-measures, https://ahrefs.com/legal
Financials
Three-year financials
- 2024:
- 2023:
- 2022:
Financial Resilience Score: 7/10
Ahrefs Pte. Ltd. presents as a mature, category-leading SaaS business that is bootstrapped, self-funded, and reported by management to be highly profitable. The company has never taken venture capital and reinvests operating cash flow into significant infrastructure (including a TOP500-ranked supercomputer) and adjacent products (Yep search engine, Brand Radar, Agent A, Letaido, Firehose). Its subscription SaaS model delivers recurring high-margin revenue, and its customer base includes marketers at 44% of the Fortune 500, indicating strong revenue quality and stickiness. However, no audited financial statements are publicly available. As a Singapore private limited company, Ahrefs is not required to file publicly-accessible P&L accounts with ACRA, and third-party revenue estimates (Growjo, Zippia, Kona Equity) are model-derived, not company-disclosed. Qualitative indicators — self-funding of a supercomputer and a search engine, continued expansion, and no reported debt or dilution — suggest strong financial resilience, but the disclosure gap prevents a higher confidence score. Key structural risks include competitive pressure from Semrush (NYSE: SEMR), existential category risk from AI-driven search reducing click-through traffic (Google AI Overviews, LLM search), heavy infrastructure capex funded solely from operating cash flow, key-person concentration around founder Dmitry Gerasimenko, and opacity to counterparties requiring paid ACRA extracts or NDAs for verified financials.
Key strengths: Bootstrapped and self-funded since inception — no VC dilution or external debt visibility issues, Recurring subscription SaaS revenue model with high gross margins, Blue-chip customer base including 44% of Fortune 500 marketers (IBM, LinkedIn, Uber, Shopify, Adidas, Alibaba, eBay, Expedia, Pinterest, Zoom), Deep proprietary data moat: 170 trillion pages indexed, 3T external backlinks, in-house supercomputer (TOP500 #34, June 2024), Strong brand and content-led customer acquisition lowering CAC (Ahrefs blog, Academy, YouTube, podcast), Product diversification into AI-search visibility (Brand Radar, Agent A, Custom Prompts, Bot Analytics, Letaido, Firehose), Management-stated profitability funding both a supercomputer and a competing search engine (Yep)
Risk factors: Concentrated competitive threat from Semrush (NYSE: SEMR) with faster product breadth expansion, Existential category risk from AI-driven search (Google AI Overviews, LLM-based search) reducing clicks to websites, Heavy infrastructure capex must be funded entirely from operating cash flow, Key-person / concentrated ownership around founder Dmitry Gerasimenko with no public succession disclosure, Opacity to counterparties — no publicly filed financials; enterprise procurement and lenders must rely on paid ACRA extracts or NDAs, Multi-currency FX exposure (Singapore HQ, global USD-billed customers, distributed workforce) with no public hedging disclosure, No publicly filed audited revenue, EBIT, or equity figures for FY2022, FY2023, or FY2024
Workforce by country
- Total (global, 26 locations): 146
- Singapore (HQ): 0
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