Amplitude
United States · amplitude.com · 13 vendors
Amplitude is a digital analytics platform that helps companies understand user behavior and build better products through actionable insights. It provides tools for product analytics, experimentation, customer data platform (CDP), and session replay, enabling organizations to optimize growth, retention, and engagement strategies.
Resilience scores
- Digital Sovereignty: 92
- Digital Resilience: 8
- Financial Resilience: 5
Disruption prediction
Amplitude has a 92% probability of disruption in the next 6 months.
All systems operational (last checked 2026-09-18 15:25 UTC)
8 of Amplitude's 13 vendors monitored for disruptions.
Technology vendors
- 6sense — Technology — United States
- Demandware — Technology — United States
- Google LLC — Technology — United States
- and 11 more
Services catalogue
6 services in catalogue across 3 categories; runs on 13 sub-vendors.
- Shortcut, Korey
- Experiment
- Data analytics
Insights
Last updated 2026-09-13 · revision 3
13 direct vendors, 196 subvendors
Direct vendors by controlling owner country (sample)
- United States: 12
- Denmark: 1
Subvendors by controlling owner country (sample)
- Denmark: 4
- Luxembourg: 1
- UK: 1
Migration Readiness: 9/10
Assessed by AI based on technology stack characteristics (cloud-native vs legacy, containerization, microservices), regulatory environment, data residency requirements, financial stability, and vendor lock-in risks. The score ranges from 0-10, where higher scores indicate better readiness for technology migration.
Amplitude exhibits very high migration readiness due to its highly modern and cloud-native internal tech stack. The extensive use of containerization (Docker, Kubernetes) and distributed systems (Apache Kafka, Apache Spark, Apache Flink) makes its applications highly portable and adaptable to various cloud environments or hybrid setups. The adoption of Amazon Web Services (AWS) as its primary cloud provider indicates experience with cloud infrastructure. Furthermore, the reliance on open-source databases (PostgreSQL, MySQL, Redis, Elasticsearch, Druid) and programming languages (Scala, Python, Java, TypeScript/React) significantly reduces proprietary vendor lock-in at the technology level, facilitating easier transitions. The absence of information regarding specific regulatory environments and data residency requirements prevents a full assessment of potential compliance hurdles during a migration. Financial stability data is also missing, which could impact the ability to fund a large-scale migration. The "Vendor Relationships" section is contradictory; while "Total Vendors: 0" is stated, "Vendor HQ Countries: United States, Denmark" and "Vendor Geographic Diversity: 2 unique countries" are also listed. If these represent actual vendor relationships, the "Vendor Lock-in Risk" remains unknown, which could introduce complexities depending on contract terms and service dependencies. However, the strong internal tech stack significantly mitigates these potential external vendor-related risks.
Compliance
4 in-scope frameworks identified; showing 3.
GDPR (source) — Compliant
Amplitude is a US-based company that processes personal data of EU/EEA residents through their analytics platform. While they have implemented GDPR compliance measures including DPAs, SCCs, and EU-US Data Privacy Framework certification, the risk is medium due to the complexity of cross-border data transfers and the evolving nature of EU privacy regulations. The company handles customer behavioral data which can include personal information.
Evidence: https://amplitude.com/security-and-privacy, https://amplitude.com/legal
SOC 2 (source) — Compliant
As a cloud-based analytics platform handling customer data, SOC2 compliance is essential and expected. Amplitude's AWS infrastructure is SOC2 Type II certified, and they maintain enterprise-grade security controls. The low risk reflects their established compliance posture and the critical nature of SOC2 for their business model.
Evidence: https://amplitude.com/security-and-privacy
ISO 27001 (source) — Compliant
Amplitude's AWS infrastructure is ISO 27001 certified, providing a strong foundation for information security management. As a data analytics platform, maintaining ISO 27001 compliance is crucial for customer trust and data protection. The low risk reflects their established security framework and AWS's robust certification.
Evidence: https://amplitude.com/security-and-privacy
Financials
Three-year financials
- 2025: revenue USD 343M, equity USD 245M
- 2024: revenue USD 299M, equity USD 297M
- 2023: revenue USD 276M, equity USD 295M
Financial Resilience Score: 5/10
Amplitude maintains a solid balance sheet with substantial cash reserves exceeding USD 400 million, providing a multi-year runway despite ongoing operating losses. The company benefits from a high gross margin profile typical of enterprise SaaS and a growing recurring revenue base. However, persistent negative operating income and reliance on equity financing for growth limit its financial resilience compared to mature, profitable software peers.
Key strengths: Strong cash position exceeding USD 400M, High gross margins (~80%), Growing annual recurring revenue base
Risk factors: Persistent operating losses, Customer concentration in mid-market tech, Competitive pressure from Adobe and Mixpanel
Revenue by geography
- United States: 65%
- Europe: 20%
- Asia-Pacific: 10%
- Other: 5%
Revenue by product/service
- Product Analytics: 75%
- Experimentation: 15%
- Audience & Insights: 10%
Workforce by country
- United States: 850
- Netherlands: 160
- United Kingdom: 110
- Other: 100
- Germany: 90
Signed-in users can see whether their own company is exposed to this vendor's disruption, plus the full sub-vendor list and country breakdowns, every in-scope compliance framework plus gaps and next steps, and alerts when any of it changes.