Apollo.io

United States · www.apollo.io · 22 vendors

Apollo.io is a sales intelligence and engagement platform that provides a vast B2B contact database and tools for sales teams. It helps businesses identify, engage, and automate outreach to potential customers, streamlining their go-to-market strategy.

Resilience scores

Disruption prediction

Apollo.io has a 12% probability of disruption in the next 6 months.

All systems operational (last checked 2026-09-18 14:55 UTC)

18 of Apollo.io's 22 vendors monitored for disruptions.

Technology vendors

Services catalogue

6 services in catalogue across 3 categories; runs on 22 sub-vendors.

Insights

Last updated 2026-08-16 · revision 2

22 direct vendors, 300 subvendors

Direct vendors by controlling owner country (sample)

Subvendors by controlling owner country (sample)

Migration Readiness: 7/10

Assessed by AI based on technology stack characteristics (cloud-native vs legacy, containerization, microservices), regulatory environment, data residency requirements, financial stability, and vendor lock-in risks. The score ranges from 0-10, where higher scores indicate better readiness for technology migration.

Apollo.io exhibits good migration readiness, primarily driven by its existing adoption of Google Cloud Platform (GCP), which indicates a significant step towards cloud-native operations. The internal tech stack is modern, utilizing TypeScript, Vite, and robust testing frameworks, suggesting a flexible and adaptable development environment. However, several critical data points are missing, which introduce potential challenges for future migration efforts. These include unspecified regulatory environment details, unknown data residency requirements, and a lack of financial stability data to assess the ability to fund large-scale migrations. The vendor landscape also presents a challenge; while services are sourced from companies in diverse countries, the "Total Vendors: 0" and "Vendor Lock-in Risk: Unknown" entries highlight a lack of clarity regarding vendor dependencies and potential lock-in, which could complicate migration planning and execution. The existing cloud foundation is a strong asset, but these unknowns prevent a higher readiness score.

Compliance

10 in-scope frameworks identified; showing 3.

GDPR (source) — Compliant

Apollo.io explicitly self-declares GDPR compliance as both a Data Controller and Data Processor, has appointed a Data Protection Officer (HelloDPO), maintains an Article 27 EEA representative (Lionheart Squared), participates in the EU-US Data Privacy Framework, publishes an Article 14 Processing Notice, and uses Standard Contractual Clauses for cross-border transfers. However, risk remains Medium because Apollo's core business model — operating as a B2B data broker collecting and selling personal data of millions of individuals (240M+ contacts) without direct consent — is inherently high-scrutiny under GDPR. The 'legitimate interests' legal basis relied upon for Contributor Database processing is subject to ongoing regulatory challenge across the EU. Apollo has faced prior regulatory scrutiny (FTC settlement in 2024 for a 2023 data breach affecting ~2.7 billion records), and EU DPAs have increasingly challenged data broker practices. Non-compliance consequences include fines up to €20M or 4% of global annual turnover.

Evidence: https://www.apollo.io/product/security, https://www.apollo.io/privacy-policy, https://www.apollo.io/privacy-policy/processing-notice, https://www.apollo.io/dpa, https://www.apollo.io/company/privacy-center, https://trust.apollo.io, https://www.dataprivacyframework.gov/s/participant-search

CASA Tier 2 — Compliant

Apollo.io displays a CASA Tier 2 compliance badge on its homepage. CASA (Cloud Application Security Assessment) is a security assessment framework developed by the App Defense Alliance (ADA), required by Google for applications accessing sensitive Google API scopes (e.g., Gmail, Google Calendar). Apollo's Chrome Extension and Google Workspace integrations require access to Google APIs, making CASA Tier 2 assessment mandatory for continued Google API access. Risk is Low as this is a technical security certification demonstrating Apollo's application security posture for Google API integrations.

Evidence: https://www.apollo.io/, https://www.apollo.io/privacy-policy, https://appdefensealliance.dev/casa

CPRA — Compliant

Apollo.io explicitly acknowledges CCPA and CPRA applicability and compliance on its homepage and privacy policy. Apollo operates as a registered data broker in California and has published a State Privacy Statement, a dedicated opt-out/removal page, and a Privacy Center. However, risk remains Medium because Apollo's core business model — selling personal data from its Contributor Database — is directly regulated under CCPA/CPRA's 'sale of personal information' provisions. Apollo acknowledges it 'sells' personal information under California law. The California Privacy Protection Agency (CPPA) has increased enforcement activity, and data brokers face heightened scrutiny. Apollo was subject to an FTC settlement in 2024 related to a 2023 data breach, which increases regulatory risk profile.

Evidence: https://www.apollo.io/privacy-policy, https://www.apollo.io/privacy-policy/ccpa-privacy-statement, https://www.apollo.io/privacy-policy/remove, https://www.apollo.io/company/privacy-center, https://www.apollo.io/

Financials

Three-year financials

Financial Resilience Score: 7/10

Apollo.io presents as a fast-growing, well-funded late-stage private SaaS company with strong ARR growth trajectory, reaching approximately $150M ARR by May 2025 from ~$100M in August 2023, implying roughly 50% growth over 21 months or an annualized rate in the 25-30% range. The company has raised four venture rounds through Series D from top-tier investors including Sequoia Capital, Bain Capital Ventures, Tribe Capital, and Y Combinator, with total disclosed venture funding estimated at $250M+ and a last valuation of ~$1.6B in August 2023. The company demonstrates strong operational fundamentals with 100,000+ paying customers and nearly 5 million total users, indicating inherently low customer concentration risk. The freemium/product-led growth model suggests efficient customer acquisition, and the 20x increase in paid customers over 4-5 years shows durable product-market fit. Recent moves including the CFO hire (Phil Moon, May 2026) and the Pocus acquisition signal maturation toward potential IPO readiness and a healthy balance sheet. However, the resilience assessment is limited by zero public financial transparency on profitability, cash burn, or equity metrics. The company operates in a highly competitive market against ZoomInfo, Clay, Lusha, Cognism, HubSpot, Salesforce/Salesloft, Outreach, and Gong. Regulatory risks around B2B contact data (GDPR, CCPA/CPRA), reliance on cold-email outbound sales under increasing scrutiny, compressed SaaS multiples since 2021-22, and AI disruption from new entrants all present material risks that cannot be fully quantified without audited financials.

Key strengths: Strong ARR growth from ~$100M (2023) to $150M (May 2025), ~50% growth over 21 months, Product-led growth model with ~5M users and 100,000+ paying customers, Well-capitalized through four venture rounds (Series A-D) from top-tier investors (Sequoia, Bain Capital Ventures, Tribe Capital), Last valuation ~$1.6B (Aug 2023) with unicorn status, Diversified customer base with low single-customer concentration risk, Recent CFO hire (Phil Moon, May 2026) signals IPO readiness, Balance sheet strong enough to pursue M&A (Pocus acquisition in 2026)

Risk factors: Zero public financial transparency on profitability, cash burn, or equity, Highly competitive market (ZoomInfo, Clay, Lusha, Cognism, HubSpot, Salesforce, Outreach, Gong), Data-sourcing/privacy regulatory risk (GDPR, CCPA/CPRA, potential class-action litigation), Reliance on cold-email/outbound sales under increasing regulatory and inbox-provider scrutiny, Valuation pressure from compressed SaaS multiples since 2021-22 highs, AI disruption risk from AI-native new entrants potentially compressing pricing

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