Arcade

United States · www.arcade.software · 22 vendors

Arcade is an AI-powered interactive demo platform that enables go-to-market teams to create engaging product demos, videos, and visuals. It helps marketing, sales, and product teams showcase their products and tell better product stories without requiring design or engineering resources. The platform allows users to record product workflows and turn them into interactive, embeddable content for websites, campaigns, and onboarding.

Resilience scores

Technology vendors

Services catalogue

4 services in catalogue across 3 categories; runs on 22 sub-vendors.

Insights

Last updated 2026-07-30 · revision 5

22 direct vendors, 270 subvendors

Direct vendors by controlling owner country (sample)

Subvendors by controlling owner country (sample)

Migration Readiness: 7/10

Assessed by AI based on technology stack characteristics (cloud-native vs legacy, containerization, microservices), regulatory environment, data residency requirements, financial stability, and vendor lock-in risks. The score ranges from 0-10, where higher scores indicate better readiness for technology migration.

Arcade demonstrates high migration readiness (Score: 70). Strengths include a modern, cloud-native infrastructure, explicitly using 'Google Cloud Platform, AWS, and others for data processing,' which significantly reduces technical complexity for migration. The company has a strong financial position, evidenced by consistent growth and Series A funding, providing the capacity to invest in and execute migration efforts. Its tech stack utilizes modern tools (AI, Generative AI, Webflow, Intercom) and adheres to security standards like TLS 1.2+, AES-256, and SOC 2 Type II compliance, streamlining the process of moving to new environments. The use of multiple major cloud providers (GCP, AWS) implies a degree of vendor diversification, reducing lock-in to a single platform and enhancing migration flexibility. Weaknesses primarily stem from regulatory and data residency complexities. The 'High Risk' and 'Assessment Required' status for GDPR compliance means any migration involving data transfers for EU/EEA residents will necessitate thorough Data Protection Impact Assessments and ensuring adequate safeguards. Data residency requirements, particularly for EU customers, will also be critical, potentially limiting choices for data storage locations. The 'Total Vendors: 0' data point is contradictory, making a precise vendor lock-in assessment difficult, though the use of multiple major cloud providers mitigates this. The 'Unknown' ISO 27001 status could also be a hurdle if new certifications are required post-migration.

Compliance

3 in-scope frameworks identified; showing 3.

GDPR (source) — Assessment Required

GDPR applies to Arcade as they process personal data of EU/EEA residents through their global customer base. The company collects email addresses, names, usage data, screenshots, and screen recordings. Non-compliance could result in fines up to 4% of annual turnover or €20M. Given their global customer base including EU companies, GDPR compliance is mandatory.

Evidence: https://www.arcade.software/privacy

ISO 27001 (source) — Assessment Required

No evidence found of ISO 27001 certification. While they have SOC 2 compliance which covers similar security controls, ISO 27001 provides additional information security management framework benefits. Risk is medium as they handle sensitive customer data including screen recordings.

Evidence: https://www.arcade.software/security

SOC 2 (source) — Compliant

Arcade has achieved SOC 2 Type II compliance, demonstrating strong security controls. This significantly reduces compliance risk as they have undergone independent auditing of their security protocols and processes.

Evidence: https://www.arcade.software/security

Financials

Three-year financials

Financial Resilience Score: 5/10

Arcade demonstrates meaningful qualitative indicators of product-market fit, including a customer base of 30,000+ companies featuring high-profile names such as Salesforce, Atlassian, OpenAI, and Zapier. The company operates a freemium-to-paid SaaS model with recurring subscription revenue, which provides structural predictability, and is backed by tier-1 investor Bessemer Venture Partners following a reported ~$7.8M Series A in 2022. These factors support a baseline level of financial credibility for an early-stage startup. However, the company is entirely financially opaque from a public disclosure standpoint. No audited revenue, EBIT, burn rate, runway, or equity figures are available. Total disclosed funding of approximately $10–12 million is modest relative to the competitive intensity of the interactive demo space, and no Series B has been announced as of mid-2025, raising questions about capital sufficiency and investor conviction at later stages. The competitive landscape poses a significant structural risk. The interactive demo market is crowded with well-funded rivals including Navattic, Walnut, Reprise, Storylane, and Demostack, and larger incumbent platforms could replicate or acquire similar capabilities. Arcade's buyer persona — product marketing and sales engineering teams — is also exposed to budget cuts during economic downturns, adding cyclical vulnerability. With an estimated headcount of 50–100 employees, the company carries key-person risk and limited operational redundancy. The freemium model, while effective for top-of-funnel growth, introduces uncertainty around paid conversion rates and enterprise deal sizes. The overall resilience score reflects a company with genuine product traction but insufficient financial transparency and capital scale to warrant a higher rating.

Key strengths: 30,000+ company customer base including Salesforce, Atlassian, OpenAI, and Zapier, Freemium-to-paid SaaS subscription model providing recurring revenue structure, Tier-1 VC backing from Bessemer Venture Partners, Active product expansion into AI-powered features (Creator Studio, AI Videos & Visuals), Reported ~$7.8M Series A funding in 2022, Total disclosed funding of approximately $10–12 million, High-growth interactive demo / PLG software market category

Risk factors: Zero publicly available audited financial data — burn rate, runway, and profitability entirely unknown, No Series B announced as of mid-2025, raising follow-on funding uncertainty, Highly competitive market with well-funded rivals (Navattic, Walnut, Reprise, Storylane, Demostack), Freemium model risk — large free user base with unknown paid conversion rates, Small team (estimated 50–100 employees) creating key-person and operational redundancy risk, Buyer concentration in product marketing and sales engineering budgets, which are vulnerable to economic downturns, Larger platforms (Salesforce, HubSpot) could build or acquire competing capabilities, Venture capital contraction in 2022–2024 has made follow-on fundraising more difficult

Revenue by geography

Revenue by product/service

Workforce by country

Signed-in users can see whether their own company is exposed to this vendor's disruption, plus the full sub-vendor list and country breakdowns, every in-scope compliance framework plus gaps and next steps, and alerts when any of it changes.

View the full interactive report