Automattic Inc. Due Diligence

Run due diligence on Automattic Inc.: check compliance and get alerts when suppliers change.

United States · automattic.com · 12 vendors

Automattic Inc. is a technology company that operates publishing, commerce, and communication platforms, notably WordPress.com. It is also the owner of WooCommerce, a flexible, open-source e-commerce solution built on WordPress, empowering businesses to sell online. The company aims to democratize publishing, commerce, and messaging.

Resilience scores

Technology vendors

Services catalogue

22 services in catalogue across 8 categories; runs on 12 sub-vendors.

Insights

Last updated 2026-08-13 · revision 11

12 direct vendors, 151 subvendors

Direct vendors by controlling owner country (sample)

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Financials

Three-year financials

Financial Resilience Score: 6/10

Automattic is a large, well-funded private US technology company backed by prominent investors including Insight Partners, BlackRock, Salesforce Ventures, ICONIQ, Tiger Global, and Chris Sacca. The company benefits from a massive installed base, with WordPress powering ~43% of all websites and WooCommerce powering ~31% of the top 1M ecommerce sites and 4M+ stores globally. This creates strong network effects and a wide distribution funnel for paid upgrades, extensions, and payments monetization. The company has a diversified product portfolio spanning hosting, plugins, enterprise services, payments, and consumer products. However, financial resilience is difficult to assess definitively due to the complete absence of audited financial statements. As a private, non-SEC-registered entity, Automattic does not publish revenue, EBIT, or equity figures. Concerning signals include two rounds of significant layoffs (approximately 10% of staff in 2023 and ~16% in April 2025), suggesting ongoing margin or cost pressure. Tumblr has been publicly acknowledged by CEO Matt Mullenweg as loss-making. Additionally, the 2024 public dispute with WP Engine has generated litigation and community backlash, introducing governance and reputational risk. The company faces intense competition from Shopify, BigCommerce, Wix, and Adobe Commerce in the ecommerce space.

Key strengths: Massive installed base - WordPress powers ~43% of all websites, WooCommerce powers ~31% of top 1M ecommerce sites and 4M+ stores, Diversified product portfolio across hosting, plugins, enterprise, payments, consumer, Strong strategic backers including Salesforce Ventures, BlackRock, Insight Partners, Tiger Global, $7.5B post-money valuation as of February 2021, Open-source moat via deep WordPress ecosystem integration

Risk factors: Complete opacity - no audited financial statements available, Governance and key-person risk concentrated around Matt Mullenweg, Two rounds of significant layoffs (~10% in 2023, ~16% in April 2025) suggesting cost pressure, Ongoing WP Engine dispute and litigation from 2024, Tumblr acknowledged as unprofitable, Intense competition from Shopify, BigCommerce, Wix, Adobe Commerce, Platform-dependency risk in challenged consumer social space

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