Basis Technologies
United States · basis.net · 21 vendors
Basis Technologies provides an advertising automation platform that integrates and automates digital media operations. It unifies planning, digital operations, reporting, and financial reconciliation across various advertising channels like programmatic, publisher-direct, search, social, and CTV.
Resilience scores
- Digital Sovereignty: 81
- Digital Resilience: 7
Technology vendors
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- and 21 more
Services catalogue
4 services in catalogue across 4 categories; runs on 21 sub-vendors.
- Personal Data Processing
- Basis Theory
- Programmatic Advertising
Insights
Last updated 2026-07-30 · revision 1
21 direct vendors, 260 subvendors
Direct vendors by controlling owner country (sample)
- United States: 17
- United Kingdom: 1
- Germany: 1
Subvendors by controlling owner country (sample)
- Sweden: 11
- Israel: 2
- Italy: 1
Migration Readiness: 8/10
Assessed by AI based on technology stack characteristics (cloud-native vs legacy, containerization, microservices), regulatory environment, data residency requirements, financial stability, and vendor lock-in risks. The score ranges from 0-10, where higher scores indicate better readiness for technology migration.
Basis Technologies exhibits a high level of migration readiness, primarily driven by its highly modern and cloud-native technology stack. The extensive use of Amazon Web Services (AWS), coupled with an architecture built around RESTful APIs, Real-Time Bidding (RTB) infrastructure, AI, and ML, indicates a modular and flexible system that is well-suited for migration to new environments or platforms. The company's 'Enterprise API' product further underscores its commitment to an API-first approach, facilitating easier integration and potential re-platforming. Adherence to SOC 2 Type II certification provides a strong foundation for security and compliance, which streamlines migration efforts by demonstrating established controls. The absence of specified data residency requirements also offers greater flexibility for data relocation during a migration. However, a significant challenge to migration readiness is the complete lack of data concerning financial stability (revenue concentration, growth history). The ability to fund a complex migration project is directly tied to financial health, and this data gap introduces uncertainty. Furthermore, while vendor geographic diversity is present, the explicit 'Vendor Lock-in Risk: Unknown' is a potential hurdle, as complex or restrictive vendor contracts could complicate or delay migration initiatives.
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