Bellmetric Due Diligence

Run due diligence on Bellmetric: check compliance and get alerts when suppliers or ownership change.

Denmark · owned by Independent (Denmark) · bellmetric.net · 10 vendors

BELLMETRIC ApS is a Danish company that develops and sells call tracking solutions. The company was founded in Copenhagen in 2013 and also provides computer consultancy services.

Resilience scores

Technology vendors

Services catalogue

2 services in catalogue across 2 categories; runs on 10 sub-vendors.

Insights

Last updated 2026-09-13 · revision 6

10 direct vendors, 168 subvendors

Direct vendors by controlling owner country (sample)

Subvendors by controlling owner country (sample)

Compliance

4 in-scope frameworks identified; showing 3.

ISAE 3000 (source) — Evidence found

Evidence: https://bmetric.com/product-privacy-policy/

ISO 27001 (source) — No public evidence

Evidence: https://bmetric.com/product-privacy-policy/

GDPR (source) — No public evidence

Evidence: https://bmetric.com/product-privacy-policy/, https://bmetric.com/web-privacy-policy/

Financials

Three-year financials

Financial Resilience Score: 6/10

Bellmetric ApS (operating as bmetric) demonstrates qualitative signs of resilience through its blue-chip enterprise customer base spanning telecom, insurance, energy, and payments verticals in the Nordic region and beyond. Customers like Tryg, Telenor, Norlys, Nets/Nexi, Vattenfall, and PKA typically engage in multi-year, sticky SaaS contracts, supporting recurring revenue stability. The company's ~12-year operating history (CVR registered ~2013-2014) is itself evidence of durability, and its multi-country presence across Denmark, Netherlands, UK, and Germany provides some geographic diversification. However, the assessment is constrained by limited financial transparency. As a small Danish ApS, the company files abridged annual reports that may not disclose revenue, and no quantitative financial data (revenue, EBIT, equity) could be retrieved during research. The customer base, while prestigious, is relatively small in absolute terms (~20 publicly featured logos), creating material concentration risk if any anchor customer is lost. The competitive landscape in call-tracking and customer-journey orchestration is crowded with well-funded players like CallRail, Invoca, Genesys, Twilio, and Contentsquare, requiring continuous product investment. The productised SaaS model with recent AI voice automation additions positions the company in a growth segment of MarTech, but the small-cap ApS structure typically implies a limited equity buffer with runway dependent on operating cash flow. Overall, a moderate resilience score reflects strong customer references and longevity offset by undisclosed financials and structural small-vendor risks.

Key strengths: Blue-chip enterprise customer base (Tryg, Telenor, Norlys, Nets/Nexi, Vattenfall, PKA) with sticky multi-year SaaS contracts, Multi-country presence across Denmark, Netherlands, UK, and Germany, ~12-year operating history since CVR registration in 2013-2014, Productised SaaS model supporting scalable, gross-margin-friendly revenue, AI voice automation capabilities aligned with current MarTech growth tailwinds, Long-standing customer relationships (e.g., Delta Energie since 2020)

Risk factors: Customer concentration in Nordic financials/telcos with only ~20 publicly featured logos, Crowded competitive landscape including CallRail, Invoca, Genesys, Twilio, and Contentsquare, Small-cap ApS structure typically implies limited equity buffer, Brand transition from bellmetric to bmetric may create short-term SEO/recognition friction, Limited public financial disclosure makes external credit assessment difficult, Runway dependent on operating cash flow given small private structure

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