Bizible Due Diligence

Run due diligence on Bizible: check compliance and get alerts when suppliers change.

United States · www.bizible.com · 13 vendors

Bizible develops a SaaS marketing performance management platform that provides revenue attribution and planning. It helps businesses track marketing interactions across all channels, measure ROI, and optimize marketing efforts for revenue growth. Bizible was acquired by Marketo in 2018, which was subsequently acquired by Adobe, and is now known as Adobe Marketo Measure.

Resilience scores

Technology vendors

Services catalogue

1 service in catalogue across 1 category; runs on 13 sub-vendors.

Insights

Last updated 2026-10-23 · revision 5

13 direct vendors, 191 subvendors

Direct vendors by controlling owner country (sample)

Subvendors by controlling owner country (sample)

Compliance

5 in-scope frameworks identified; showing 3.

ISAE 3000 (source) — No public evidence

SOC 2 (source) — Evidence found

Evidence: https://www.adobe.com/trust/resources/adobe-experience-cloud-soc2-certification.html, https://www.adobe.com/trust/resources/adobe-experience-cloud-soc3-report.html

ISO 27001 (source) — Evidence found

Evidence: https://www.adobe.com/trust/resources/adobe-iso-27001-2023-certificate.html

Financials

Three-year financials

Financial Resilience Score: 9/10

Bizible has not existed as a standalone reporting entity since April 2018, when it was acquired by Marketo, which was then acquired by Adobe in October 2018 for US$4.75 billion. As a product line (rebranded Marketo Measure in 2021) within Adobe's Digital Experience segment, its financial resilience is effectively that of Adobe Inc. (NASDAQ: ADBE), one of the world's largest software companies with FY2024 revenue of approximately US$21.5B, strong free cash flow, and an investment-grade balance sheet. Funding risk for the product line is effectively eliminated. The chief risk is not financial distress but strategic deprioritization within a much larger portfolio. Industry chatter suggests slower feature investment in Marketo Measure relative to standalone competitors like Dreamdata, HockeyStack, Demandbase, and 6sense. Additionally, the broader B2B attribution category faces headwinds from cookie deprecation, GA4 transition, MAID restrictions on iOS, and the rise of MMM/incrementality models pressuring multi-touch attribution tools. For analytical purposes (credit, vendor risk, partnership), the operating counterparty should be treated as Adobe Inc., whose 10-K filings provide the appropriate primary financial source. No standalone revenue, EBIT, equity, or headcount figures are publicly available for the last three fiscal years.

Key strengths: Backed by Adobe Inc. (NASDAQ: ADBE), FY2024 revenue ~US$21.5B, Strong free cash flow and investment-grade balance sheet at parent level, Tightly integrated with Marketo Engage and Adobe Experience Cloud, Established product recognized by Gartner in marketing-attribution analysis, Distribution leverage through Adobe's global enterprise sales network

Risk factors: Loss of brand visibility after rebrand to Marketo Measure, Customer migration to alternatives (Dreamdata, HockeyStack, Demandbase, 6sense), Slower feature investment relative to standalone competitors, Single-product dependency on parent strategy with opaque roadmap, B2B attribution category headwinds (cookie deprecation, GA4, iOS MAID restrictions), No standalone disclosures make external due diligence difficult

Revenue by geography

Revenue by product/service

Workforce by country

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