Blueshift Due Diligence

Run due diligence on Blueshift: check compliance and get alerts when suppliers change.

United States · blueshift.com · 17 vendors

Blueshift is an AI-powered customer engagement platform that unifies behavioral, transactional, and identity data into real-time customer profiles. It enables brands to automate and personalize cross-channel marketing campaigns, delivering individualized experiences across email, SMS, push, and in-app channels. The platform combines a customer data platform (CDP) with a cross-channel marketing hub to help marketers drive customer loyalty and growth.

Resilience scores

Technology vendors

Insights

Last updated 2026-08-11 · revision 2

17 direct vendors, 204 subvendors

Direct vendors by controlling owner country (sample)

Subvendors by controlling owner country (sample)

Compliance

9 in-scope frameworks identified; showing 3.

CCPA — Evidence found

Evidence: https://trust.blueshift.com/, https://blueshift.com/security/, https://blueshift.com/

HIPAA (source) — Evidence found

Evidence: https://trust.blueshift.com/, https://blueshift.com/security/, https://blueshift.com/digital-health/

GDPR (source) — Evidence found

Evidence: https://trust.blueshift.com/, https://blueshift.com/security/, https://blueshift.com/

Financials

Three-year financials

Financial Resilience Score: 6/10

Blueshift is a privately held US SaaS company with no public audited financial statements, making direct financial resilience assessment impossible from primary sources. However, qualitative indicators point to a moderately resilient mid-stage SaaS business: the company raised approximately US$65M+ in venture capital across Series A-D rounds from reputable investors (SoftBank Capital NY, Nexus Venture Partners, Storm Ventures, WestBridge Capital, Comcast Ventures), and was named to the Deloitte Technology Fast 500 for three consecutive years (2021-2023), implying sustained strong revenue growth. Third-party estimates place annual revenue in the US$30-60M range, though these are unverified. The June 17, 2026 acquisition by BlueConic materially de-risks Blueshift's standalone going-concern profile by embedding it within a larger platform with a combined 600+ customer base across CPG, retail, DTC, travel, and hospitality. Blueshift's blue-chip, diversified customer roster (BBC, Discovery+, LendingTree, Stitch Fix, Five Below, Udacity, CarParts.com) reduces concentration risk, and its multi-channel SaaS model creates high switching costs. Offsetting these strengths are significant risks: intense competition from far better-capitalized players (Braze, Klaviyo, Salesforce, Adobe, Iterable), exposure to consumer discretionary spending through its mid-market B2C focus, post-acquisition integration risk, and complete absence of financial transparency preventing verification of profitability, burn, or runway. The score reflects reasonable qualitative resilience tempered by unverifiable financials.

Key strengths: Acquired by BlueConic in June 2026, providing larger balance sheet and combined 600+ customer base, Raised ~US$65M+ in venture capital from tier-1 investors including SoftBank, Nexus, Storm, WestBridge, Comcast Ventures, Named to Deloitte Technology Fast 500 for three consecutive years (2021-2023), Diversified blue-chip customer base across retail, media, financial services, healthcare, and edtech, Multi-channel SaaS model (email, SMS, push, in-app, paid media, web) with integrated CDP creates high switching costs, Product recognition including Gartner Cool Vendors, Forrester TEI, G2 Leader, Fortune Best Small Workplaces 2022

Risk factors: Highly competitive category with much larger, better-capitalized players (Braze, Klaviyo, Salesforce, Adobe, Iterable), Mid-market B2C focus exposes revenue to consumer discretionary spending cycles, Post-acquisition integration risk including brand consolidation, product overlap, and potential customer/employee attrition, Zero public financial transparency—no audited revenue, EBIT, cash burn, or runway visibility, AI category compression as every marketing platform launches agentic features, eroding differentiation and pricing power

Revenue by geography

Revenue by product/service

Workforce by country

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