Boliga Gruppen Due Diligence

Run due diligence on Boliga Gruppen: check compliance and get alerts when suppliers change.

Denmark · www.boligagruppen.dk · 9 vendors

Boliga Gruppen A/S is a Danish media company that operates various online portals focused on the housing market. These platforms provide services such as real estate listings, information on forced auctions, self-sale options, and alternative mortgage loans. The company's mission is to enhance transparency in the housing market and drive digital transformation within the real estate sector.

Resilience scores

Technology vendors

Services catalogue

4 services in catalogue across 2 categories; runs on 9 sub-vendors.

Insights

Last updated 2026-09-13 · revision 1

9 direct vendors, 130 subvendors

Direct vendors by controlling owner country (sample)

Subvendors by controlling owner country (sample)

Compliance

11 in-scope frameworks identified; showing 3.

Danish Financial Business Act — No public evidence

Evidence: https://boligagruppen.dk/om-boliga-gruppen/, https://boligagruppen.dk/persondatapolitik-for-boliga-gruppen-a-s/, https://www.finanstilsynet.dk/en, https://www.retsinformation.dk/eli/lta/2021/1425

Danish Bookkeeping Act — Evidence found

Evidence: https://boligagruppen.dk/persondatapolitik-for-boliga-gruppen-a-s/, https://boligagruppen.dk/aarsrapporter/, https://www.retsinformation.dk/eli/lta/2022/700, https://erhvervsstyrelsen.dk/bogfoeringsloven

Danish Marketing Practices Act — No public evidence

Evidence: https://boligagruppen.dk/persondatapolitik-for-boliga-gruppen-a-s/, https://boligagruppen.dk/om-boliga-gruppen/, https://www.retsinformation.dk/eli/lta/2017/426, https://www.forbrugerombudsmanden.dk/en/

Financials

Three-year financials

Financial Resilience Score: 6/10

Boliga Gruppen A/S demonstrates moderate financial resilience based on qualitative factors, though specific financial figures could not be verified from primary sources in this analysis. As Denmark's largest independent property portal group, the company benefits from category leadership with approximately 1.9 million monthly users across its portfolio of sites (Boliga.dk, Selvsalg.dk, Itvang.dk, Tvangsauktioner.dk, DinGeo.dk, and UdenomBanken). Its independence from estate-agent chains provides a defensible traffic moat, and the diversified product portfolio around a single housing vertical offers multiple monetization levers including advertising, lead generation, transaction fees, and subscriptions. The company operates as a debt-light private A/S following its delisting from Nasdaq Copenhagen in November 2021, with a concentrated shareholder base and no public bond debt. Recurring B2B revenue from cooperating estate agents (Premium subscriptions) and partnerships with major Danish institutions (Nordea, Arbejdernes Landsbank, BRFkredit, Topdanmark, HusCompagniet) supports revenue stability. However, resilience is constrained by significant exposure to Danish housing market cyclicality (transaction volumes fell sharply in 2022-2023 with rising rates), single-country and single-vertical concentration, competition from estate-agent-backed portals like Bolighed.dk, and small absolute scale limiting capacity to absorb marketing cost inflation or major tech investments. Reduced disclosure discipline post-delisting also introduces governance considerations.

Key strengths: Category leadership as Denmark's largest independent property portal (~1.9m monthly users), Diversified product portfolio across housing vertical with multiple monetization levers, Debt-light structure with no public bond debt post-delisting, Recurring B2B revenue from estate agent Premium subscriptions, Strong brand partnerships (Nordea, BRFkredit, Topdanmark, HusCompagniet), Independence from estate-agent chains provides defensible traffic moat

Risk factors: High cyclicality of Danish housing market (sharp 2022-2023 downturn), Single-country concentration (100% Denmark), Single-vertical concentration (housing only), Competition from estate-agent-backed portals (Bolighed.dk, Home.dk, EDC), Growing competition from Google local search and LLM-based valuation tools, Small absolute size limits capacity for tech investment, Reduced disclosure discipline and analyst coverage post-delisting

Revenue by geography

Revenue by product/service

Workforce by country

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