BonBon-Land Due Diligence
Run due diligence on BonBon-Land: check compliance and get alerts when suppliers or ownership change.
Denmark · owned by Parques Reunidos (Spain) · bonbonland.dk · 28 vendors
BonBon-Land is Denmark's largest and most popular amusement park, located in Holme-Olstrup, Denmark. Originally inspired by a candy factory founded by Michael Spangsberg, the park grew from a small candy workshop into a 130,000 m² family theme park featuring rides, attractions, and events for all ages, including the longest rafting ride in the Nordic countries. It is owned and operated as part of the Parques Reunidos group, a leading international leisure park operator.
Resilience scores
- Digital Sovereignty: 39
- Digital Resilience: 5
- Financial Resilience: 6
Technology vendors
- Convious — Netherlands
- Snap Inc. — Technology — United States
- TikTok — Technology — China
- and 25 more
Insights
Last updated 2026-09-13 · revision 3
28 direct vendors, 230 subvendors
Direct vendors by controlling owner country (sample)
- France: 2
- Netherlands: 2
- Germany: 1
Subvendors by controlling owner country (sample)
- Unknown: 1
- Sweden: 5
- Italy: 1
Compliance
9 in-scope frameworks identified; showing 3.
PCI DSS (source) — No public evidence
Evidence: https://www.bonbonland.dk/juridiske-oplysninger, https://www.bonbonland.dk/kobsbetingelser, https://www.pcisecuritystandards.org/
ISO 27001 (source) — No public evidence
Evidence: https://www.bonbonland.dk/juridiske-oplysninger, https://www.parquesreunidos.com/en/sustainability/policies
EU Cookie Law — No public evidence
Evidence: https://www.bonbonland.dk/cookies, https://www.bonbonland.dk/privatlivspolitik, https://www.datatilsynet.dk/english
Financials
Three-year financials
- 2025: gross profit DKK 33.2M, EBIT DKK -919K, equity DKK 61.1M
- 2024: gross profit DKK 36.0M, EBIT DKK 3.17M, equity DKK 63.5M
- 2002: gross profit DKK 32.7M, EBIT DKK 1.83M, equity DKK 61.2M
Financial Resilience Score: 6/10
BonBon-Land A/S is a mature, single-site Danish amusement park subsidiary of Parques Reunidos, one of Europe's largest leisure-park operators. The company benefits from an established brand with near-monopoly positioning on southern Zealand for family theme parks, an asset-owning model with land and rides largely owned (providing collateral value and low rent burden), and access to group financing, procurement scale, and cross-marketing benefits via its parent group. Recurring revenue via season passes and pre-committed group bookings (schools, companies) helps smooth cash flow. Historically the company has been consistently profitable with revenue in the range of roughly DKK 60-90 million and equity in the low double-digit DKK millions. However, resilience is materially constrained by heavy weather-, seasonality-, and consumer-discretionary-spend exposure. All revenue is generated from a single open-air park operating roughly May-October plus a Halloween season, with fixed costs running year-round. The 2020 COVID-19 pandemic materially depressed the season, demonstrating vulnerability to public-health events. Additionally, parent leverage at Parques Reunidos / Piolin BidCo (controlled by EQT, Corporación Financiera Alba, and Groupe Bruxelles Lambert) has historically been significant, and subsidiary financing decisions can be influenced by group-level cash needs. Theme parks also require continual capex investment in new rides to defend attendance.
Key strengths: Ownership by Parques Reunidos providing group financing and know-how, Established brand since 1992 with near-monopoly positioning on southern Zealand, Season-pass model and pre-committed group bookings smoothing cash flow, Land and ride assets largely owned providing collateral value, Historically consistently profitable
Risk factors: Weather and single-site concentration risk, Heavy seasonality with May-October operating window and year-round fixed costs, Pandemic/public-health event exposure demonstrated by COVID-19 impact, Discretionary consumer spending sensitivity to Danish household purchasing power, Capex intensity requiring continual investment in new rides, Parent leverage at Parques Reunidos / Piolin BidCo, Safety/operational incidents affecting visitor NPS
Revenue by geography
- Denmark: 100%
Revenue by product/service
- Admission/Tickets and Season Passes: 62%
- Food & Beverage: 20%
- Retail/Shops/Photos: 10%
- Parking: 5%
- Group/Corporate Bookings and Overnight Packages: 3%
Workforce by country
- Denmark: 50
Signed-in users can see whether their own company is exposed to this vendor's disruption, plus the full sub-vendor list and country breakdowns, every in-scope compliance framework plus gaps and next steps, and alerts when any of it changes.