Branch Due Diligence

Run due diligence on Branch: check compliance and get alerts when suppliers change.

United States · www.branch.io · 22 vendors

Branch is a technology company that provides a mobile linking and measurement platform. It offers deep linking and attribution solutions to help app developers and marketers acquire, engage, and measure user behavior across various devices and channels. The platform aims to optimize marketing ROI and create seamless, personalized user experiences.

Resilience scores

Technology vendors

Services catalogue

6 services in catalogue across 4 categories; runs on 22 sub-vendors.

Insights

Last updated 2026-08-11 · revision 1

22 direct vendors, 230 subvendors

Direct vendors by controlling owner country (sample)

Subvendors by controlling owner country (sample)

Compliance

13 in-scope frameworks identified; showing 3.

SOC 2 (source) — No public evidence

Evidence: https://www.branch.io/security/, https://www.branch.io/, https://legal.branch.io/saas/information-security-privacy-standards/

CSA STAR — No public evidence

Evidence: https://www.branch.io/security/, https://cloudsecurityalliance.org/star/

EU-U.S. Data Privacy Framework — Evidence found

Evidence: https://legal.branch.io/saas/privacy-policy/, https://www.dataprivacyframework.gov/, https://www.branch.io/security/

Financials

Three-year financials

Financial Resilience Score: 6/10

Branch is a private, venture-backed SaaS company with substantial equity capital raised (~US$680M+ cumulatively) and a peak private valuation of ~US$4B set in February 2022. This capital base, combined with a scaled enterprise customer footprint (~100,000 brands, marquee logos including Instacart, Reddit, Shopify, Credit Karma), suggests meaningful runway and a defensible market position as one of the largest independent Mobile Measurement Partners alongside AppsFlyer. Recurring SaaS-style revenue, deep technology moats in cross-platform attribution, and integrations with 2,000+ partners create customer switching costs that support revenue stickiness. However, resilience is materially constrained by several factors. The 2022 valuation was set at the peak of the SaaS multiple cycle, and comparable MarTech/AdTech private valuations have contracted 40-70% since, exposing Branch to down-round risk. Publicly reported layoffs in 2022 and 2023 indicate active burn management rather than profitable operations. Structural headwinds from Apple's ATT/SKAdNetwork and Google's Privacy Sandbox shrink the attribution TAM, while competition from AppsFlyer, Adjust (AppLovin), Kochava, and Singular remains intense. Critically, no revenue, EBIT, or equity figures are publicly disclosed, preventing independent verification of profitability or cash burn — this opacity itself is a resilience concern for external stakeholders.

Key strengths: ~US$680M+ cumulative equity raised across Series A through F, ~US$4B post-money valuation (Feb 2022 Series F), Scaled enterprise customer base (~100,000 brands, 3.5B users), Marquee customer logos (Instacart, Reddit, Shopify, Credit Karma, Warner Bros. Discovery), 2,000+ platform/partner integrations creating switching costs, Diversified vertical exposure (retail, finance, health, travel, media, F&B), Product expansion into AI (Ivy) and CTV attribution

Risk factors: Down-round risk given 2022 peak-cycle US$4B valuation, Apple ATT/SKAdNetwork and Google Privacy Sandbox shrinking attribution TAM, Intense competition from AppsFlyer, Adjust (AppLovin), Kochava, Singular, Publicly reported workforce reductions in 2022 and 2023, No public disclosure of revenue, EBIT, gross margin, or cash burn, Platform/policy dependency on mobile OS ecosystem, Risk of disintermediation by Apple SKAN and Google native attribution

Signed-in users can see whether their own company is exposed to this vendor's disruption, plus the full sub-vendor list and country breakdowns, every in-scope compliance framework plus gaps and next steps, and alerts when any of it changes.

View the full interactive report