Braun GmbH Due Diligence

Run due diligence on Braun GmbH: check compliance and get alerts when suppliers or ownership change.

Germany · owned by Procter & Gamble (United States) · braun.com · 30 vendors

Braun is a German consumer products company that designs and manufactures electric shavers, trimmers, epilators, and IPL hair removal devices. The company is known for its innovative personal grooming and small appliance products with distinctive design.

Resilience scores

Technology vendors

Insights

Last updated 2026-01-26 · revision 10

30 direct vendors, 246 subvendors

Direct vendors by controlling owner country (sample)

Subvendors by controlling owner country (sample)

Compliance

2 in-scope frameworks identified; showing 2.

GDPR (source) — No public evidence

Braun GmbH is headquartered in Germany (EU member state) and processes personal data including employee records, customer information, and supplier data.

ISO 27001 (source) — No public evidence

Considered best practice for information security management for large multinational companies handling significant amounts of sensitive data and personal data under GDPR.

Financials

Three-year financials

Financial Resilience Score: 10/10

Braun's ultimate financial resilience is guaranteed by its parent, Procter & Gamble (NYSE: PG). P&G is one of the world's largest and most financially stable consumer staples companies, with a market capitalization exceeding $350 billion and an exceptionally strong credit rating (typically AA-). This backing provides Braun with virtually unlimited access to capital for R&D, marketing, and operations. Braun is synonymous with "German engineering," quality, and durability. This powerful brand equity allows it to command premium prices, which protects margins during periods of inflation and economic downturn. Consumers are often willing to pay more for a trusted, long-lasting product. Braun holds a leading or top-tier market share in its core categories, particularly male electric shavers (with its Series line) and female epilators (with its Silk-épil line). This market dominance creates significant barriers to entry for competitors. The licensing agreements with De'Longhi and Helen of Troy create a stable, high-margin royalty revenue stream. This income is insulated from manufacturing and supply chain risks, adding a layer of financial resilience. As part of P&G, Braun benefits from world-class R&D investment. The consistent launch of new, high-end products (e.g., Series 9 Pro+, Silk-expert Pro IPL) drives growth and keeps the brand relevant.

Key strengths: Parent Company Strength, Premium Brand Equity, Market Leadership, Diversified Revenue Streams (Licensing), Innovation Pipeline

Revenue by geography

Revenue by product/service

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