Bullseye Due Diligence

Run due diligence on Bullseye: check compliance and get alerts when suppliers change.

United States · bullseye.so · 6 vendors

Bullseye provides a person-level website visitor identification platform that helps businesses identify anonymous website visitors. It delivers visitor intelligence, including names, work emails, job titles, and company details, directly to CRMs or other tools to help sales teams boost conversions.

Resilience scores

Technology vendors

Services catalogue

2 services in catalogue across 2 categories; runs on 6 sub-vendors.

Insights

Last updated 2026-07-06 · revision 1

6 direct vendors, 88 subvendors

Direct vendors by controlling owner country (sample)

Subvendors by controlling owner country (sample)

Compliance

7 in-scope frameworks identified; showing 3.

GDPR (source) — Evidence found

Evidence: https://www.bullseye.so, https://www.bullseye.so/legal/privacy, https://www.bullseye.so/legal/dpa

CAN-SPAM Act — No public evidence

Evidence: https://www.bullseye.so/legal/privacy, https://www.bullseye.so/legal/terms

CPRA — Evidence found

Evidence: https://www.bullseye.so, https://www.bullseye.so/legal/privacy, https://forms.gle/3DySUcvbqyddYDDf8

Financials

Three-year financials

Financial Resilience Score: 4/10

Bullseye is a small, private, early-stage U.S. B2B SaaS company in the website visitor identification category with no publicly disclosed financials. The company operates on a recurring subscription model starting at $99/month, which typically provides predictable MRR and high gross margins (70-85% typical for comparable SaaS). Multiple monetization channels including direct SaaS, agency plans, whitelabel, and affiliate programs help diversify revenue streams. Product integrations with HubSpot, Salesforce, and Slack create moderate switching costs. However, the company faces substantial risks including likely bootstrapped or lightly funded status with limited runway buffer versus well-capitalized competitors like RB2B, Clearbit/HubSpot Breeze, Warmly, Vector, Koala, and Leadfeeder/Dealfront. The category is highly competitive with freemium and better-known incumbents creating price competition and feature commoditization risks. Dependence on third-party identity data providers exposes margins to upstream pricing changes, and regulatory risk from GDPR, CCPA/CPRA, and emerging state privacy laws could materially reduce match rates and TAM. Small SMB-heavy customer bases in this pricing tier typically show high churn (5-10%/month), pressuring net revenue retention. Zero public transparency with no audited statements, no disclosed investors, and no disclosed leadership team makes counterparty diligence difficult. The score reflects the inherent fragility of an early-stage bootstrapped SaaS company operating in a competitive, regulation-exposed niche without visible capital backing.

Key strengths: Recurring SaaS revenue model with predictable MRR starting at $99/month, Low variable cost structure with typically high gross margins (70-85%), Multiple monetization channels (direct, agency, whitelabel, affiliate), Sticky product placement via HubSpot, Salesforce, and Slack integrations, Growing market category for B2B visitor identification

Risk factors: Small/early-stage with no publicly announced institutional funding, Highly competitive category with freemium and incumbent competitors, Dependence on third-party identity data providers, Regulatory risk from GDPR, CCPA/CPRA and emerging privacy laws, High customer churn risk typical of SMB-heavy customer bases (5-10%/month), Zero public transparency and no disclosed audited statements or leadership team

Revenue by geography

Revenue by product/service

Workforce by country

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