CaliberMind

United States · www.calibermind.com · 31 vendors

CaliberMind is a B2B GTM Intelligence and Multi-Touch Attribution platform that helps enterprise marketers make data-driven decisions. It unifies fragmented marketing and sales engagement data into a single view of the buyer journey. The platform enables companies to understand marketing's contribution to pipeline and revenue, optimize campaign performance, and make strategic investment decisions.

Resilience scores

Technology vendors

Services catalogue

1 service in catalogue across 1 category; runs on 31 sub-vendors.

Insights

Last updated 2026-07-26 · revision 7

31 direct vendors, 325 subvendors

Direct vendors by controlling owner country (sample)

Subvendors by controlling owner country (sample)

Migration Readiness: 7/10

Assessed by AI based on technology stack characteristics (cloud-native vs legacy, containerization, microservices), regulatory environment, data residency requirements, financial stability, and vendor lock-in risks. The score ranges from 0-10, where higher scores indicate better readiness for technology migration.

CaliberMind exhibits a high level of migration readiness, primarily driven by its highly modern and cloud-native technology stack. The core platform is built on Google Cloud Platform (GCP), leveraging Google BigQuery, Google Gemini for AI, and an ELT pipeline architecture, which are all indicative of a flexible and scalable infrastructure. The company's SOC 2 Type II compliance ensures established security controls are in place, which can facilitate a secure migration process. The single-tenant data architecture could also aid in isolating and migrating individual customer data instances. However, a significant challenge to migration readiness is the inherent vendor lock-in to Google Cloud Platform for its core infrastructure. While this provides a robust foundation, migrating *off* GCP to another cloud provider would be a complex and costly undertaking. The 'Vendor Lock-in Risk' is explicitly listed as 'Unknown', but the deep integration with GCP implies a substantial dependency. Additionally, regulatory requirements, particularly GDPR, and the US-based data residency for BigQuery, introduce complexity for EU customers, requiring careful consideration of data transfer mechanisms (e.g., Standard Contractual Clauses) during any migration involving changes in data location. The financial ability to fund a major migration is also unknown due to the absence of specific revenue data.

Compliance

6 in-scope frameworks identified; showing 3.

CAN-SPAM Act — Assessment Required

CaliberMind is a US-based email marketing analytics platform that tracks email touchpoints as part of buyer journey intelligence. The CAN-SPAM Act applies to commercial email messages sent by US businesses. CaliberMind's platform integrates with marketing automation tools and tracks email engagement as part of multi-touch attribution. The company also sends its own promotional emails (newsletters, product updates). The Privacy Policy references unsubscribe mechanisms and promotional communications, suggesting awareness of CAN-SPAM requirements. Risk is Low as CAN-SPAM compliance for a B2B SaaS company is relatively straightforward and the company demonstrates basic compliance awareness.

Evidence: https://calibermind.com/privacy/, https://www.ftc.gov/business-guidance/resources/can-spam-act-compliance-guide-business

ISO 27001 (source) — Assessment Required

No ISO 27001 certification has been found in CaliberMind's public materials. The company's security page prominently features SOC 2 Type II as its primary compliance certification and does not mention ISO 27001. For a US-based SMB SaaS company primarily serving the North American enterprise market, SOC 2 Type II is the dominant and expected standard; ISO 27001 is more commonly required for companies with significant European or global enterprise customers. The risk is Low because: (1) the absence of ISO 27001 is not unusual for a US-focused SaaS company of CaliberMind's size; (2) SOC 2 Type II provides overlapping security assurance; (3) ISO 27001 is not a legal requirement in the US. However, as CaliberMind serves global enterprises (e.g., Cargill, NetApp, ADP), some customers may require ISO 27001 as a procurement condition.

Evidence: https://calibermind.com/platform/security/, https://security.calibermind.com/

CPRA — Partially Compliant

CaliberMind is headquartered in Boulder, Colorado, but as a US-based SaaS company serving enterprise clients, it is highly likely to process personal data of California residents (both as a business and as a service provider). The CCPA/CPRA applies to for-profit businesses that: (1) have annual gross revenues over $25M, OR (2) buy, sell, or share personal information of 100,000+ consumers/households annually, OR (3) derive 50%+ of annual revenue from selling personal information. As an enterprise B2B platform processing large volumes of marketing and CRM data for enterprise clients, CaliberMind likely meets threshold (2). The Privacy Policy includes a 'Notice to California Residents' referencing California Civil Code sections 1798.83-1798.84 (Shine the Light law), but does not include a comprehensive CCPA/CPRA privacy notice with: right to know, right to delete, right to opt-out of sale/sharing, right to correct, right to limit use of sensitive personal information, or a 'Do Not Sell or Share My Personal Information' link. The policy also states it does not respond to 'Do Not Track' signals, which is inconsistent with CPRA opt-out requirements.

Evidence: https://calibermind.com/privacy/, https://oag.ca.gov/privacy/ccpa, https://cppa.ca.gov/

Financials

Three-year financials

Financial Resilience Score: 5/10

CaliberMind is a small, private, venture-backed B2B marketing analytics company with no publicly disclosed financials, making a precise resilience assessment difficult. Qualitatively, the company demonstrates several strengths that support a moderate resilience score: an enterprise customer base with notable logos (NetApp, ADP, Cargill, Dynatrace, Airship, Baker Tilly), strong G2 category positioning (4.5+/5), SOC compliance enabling enterprise procurement, and a technically deep product built on Google BigQuery with 170+ connectors and expanding AI capabilities (Agent Cal, MMM, MCP Server integration). However, meaningful risks temper this view. The company operates in a highly competitive category against well-funded rivals (Adobe/Bizible, 6sense, Demandbase, Dreamdata, HockeyStack) and depends structurally on the Salesforce/Marketo/HubSpot ecosystems. Its last publicly confirmed priced financing was a ~$8M Series A in 2019 led by Grotech Ventures, with no subsequent round publicly announced — a concerning signal against the backdrop of the difficult 2022–2024 SaaS funding environment, potentially indicating reliance on customer cash flow or venture debt. Small headcount (~30–70) limits absorption of executive attrition or large enterprise implementation surges, and revenue is likely concentrated in B2B marketing budgets, which are cyclical.

Key strengths: Enterprise customer base with large logos (NetApp, ADP, Cargill, Dynatrace, Airship, Baker Tilly), Strong G2 review positioning (4.5+/5) in multi-touch attribution category, Technical moat via BigQuery-based governed warehouse with 170+ connectors and custom Salesforce object support, Product expansion into MMM and agentic AI (Agent Cal) enabling cross-sell/upsell, SOC compliance supporting enterprise procurement

Risk factors: Highly competitive category with well-funded rivals (Adobe/Bizible, 6sense, Demandbase, Dreamdata, HockeyStack), Structural dependence on Salesforce/Marketo/HubSpot ecosystems, No publicly confirmed priced funding round since ~$8M Series A in 2019; opaque runway/burn, Small headcount (~30–70) limits organizational resilience, Revenue concentration in cyclical B2B marketing budgets, Private with no disclosed financials, limiting transparency

Revenue by geography

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