Norlys Telco A/S (Call me)

Denmark · owned by Norlys a.m.b.a. (Denmark) · callme.dk · 10 vendors

Call me is a Danish mobile operator operating under the brand name 'Call me', offering mobile subscriptions, 5G home broadband, smartphones, and accessories to consumers in Denmark. It operates on the Norlys mobile network and places a particular emphasis on human connection and tone in its communications. Call me is a brand of Norlys Telco A/S, part of the larger Norlys energy and telecommunications group.

Resilience scores

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Insights

Last updated 2026-09-13 · revision 2

10 direct vendors, 181 subvendors

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Migration Readiness: 5/10

Assessed by AI based on technology stack characteristics (cloud-native vs legacy, containerization, microservices), regulatory environment, data residency requirements, financial stability, and vendor lock-in risks. The score ranges from 0-10, where higher scores indicate better readiness for technology migration.

Norlys Telco A/S (Call me) exhibits medium migration readiness. The company benefits from the financial stability of its parent, Telia Company, which can fund migration efforts. Its existing use of Microsoft Azure (CDN/Edge) indicates some familiarity with cloud environments, and the adoption of modern identity standards like OpenID Connect/OAuth 2.0 is a positive for integration. The implied diversity of vendors for different services (e.g., Azure, Google Tag Manager, Optimizely, Trustpilot, Humany) suggests that the company is not heavily locked into a single monolithic vendor, which can ease the migration of individual components. However, significant challenges exist. The applicability of the NIS2 Directive and likely EU data residency requirements impose strict regulatory and compliance constraints that will complicate data migration and cloud provider selection. Deep integrations with national Danish digital identity (MitID) and payment infrastructure (Betalingsservice/PBS) are typically complex and costly to re-platform or re-integrate during a migration. The absence of explicit information regarding cloud-native architecture (e.g., containerization, microservices) for core applications suggests that some legacy components might be present, requiring more effort to modernize. The 'Vendor lock-in risk' regarding contract complexity remains unknown, posing a potential challenge.

Compliance

12 in-scope frameworks identified; showing 3.

Danish Marketing Practices Act — Partially Compliant

The Danish Marketing Practices Act governs commercial communications, consumer protection, and fair competition. As a consumer-facing telecommunications company, Call me is directly subject to this law. Risk is MEDIUM because: (1) the company actively markets subscription products and runs promotional campaigns; (2) the e-mærket certification provides partial evidence of compliance with e-commerce marketing standards; (3) the Danish Consumer Ombudsman (Forbrugerombudsmanden) actively enforces marketing rules against telcos; (4) subscription pricing transparency and promotional terms must comply with strict Danish rules.

Evidence: https://certifikat.emaerket.dk/callme.dk, https://www.callme.dk/abonnementer/mobil/, https://www.callme.dk/kundeservice/vilkar-og-betingelser/vilkar-for-abonnementer/, https://www.retsinformation.dk/eli/lta/2021/426

Danish Whistleblower Protection Act — Compliant

Call me has implemented a whistleblower scheme as required by the Danish Whistleblower Protection Act (implementing EU Whistleblower Directive 2019/1937). Risk is LOW because: (1) the scheme is publicly documented and operational; (2) it uses a reputable third-party platform (Whistleblower Network); (3) the obligation applies to companies with 50+ employees, and Norlys Telco A/S as part of the Norlys group clearly meets this threshold.

Evidence: https://www.callme.dk/, https://se.whistleblowernetwork.net/frontpage, https://www.retsinformation.dk/eli/lta/2021/477

EU ePrivacy Directive — Partially Compliant

The ePrivacy Directive (implemented in Denmark via the Electronic Communications Act) applies directly to Norlys Telco A/S as a provider of publicly available electronic communications services. It governs confidentiality of communications, cookie consent, unsolicited marketing, and traffic/location data processing. Risk is MEDIUM because: (1) Call me demonstrates active cookie consent management (cookie policy and consent tool on website); (2) marketing opt-out mechanisms are clearly documented; (3) however, the ePrivacy Regulation (replacing the Directive) is still pending at EU level, creating regulatory uncertainty; (4) enforcement by Datatilsynet is active for cookie violations.

Evidence: https://www.callme.dk/cookies/, https://www.callme.dk/privatlivsinformation/, https://www.callme.dk/privatlivsinformation/call-mes-samtykke/, https://eur-lex.europa.eu/legal-content/EN/TXT/?uri=CELEX%3A32002L0058

Financials

Three-year financials

Financial Resilience Score: 7/10

Norlys Telco A/S benefits from strong parent backing by Norlys A/S, Denmark's largest integrated energy and telecom group, which significantly reduces standalone solvency risk. The company operates on its own mobile network (former Telia Denmark network), recognized by Opensignal as a top-performing network in Denmark in late 2025, providing a competitive moat versus pure MVNOs. Cross-selling potential exists with Stofa (broadband/TV), Norlys energy customers, and streaming partners. However, the Danish mobile market is highly competitive with aggressive price competition from YouSee, 3, Telenor, Oister and other discount brands, compressing ARPU and margins. The recent Telia Denmark acquisition and consolidation into Norlys Telco A/S involves significant restructuring, IT-migration, and one-off costs. Additional risks include handset financing exposure through instalment sales, regulatory risks from EU/DK telecom regulation, and capex intensity from 5G rollout. Exact financial figures were not accessible in the source research, limiting precise quantitative assessment.

Key strengths: Strong parent backing from Norlys A/S (Denmark's largest integrated energy & telecom group), Owned mobile network recognized as top-performing in Denmark (Opensignal 2025), Bundled ecosystem with Stofa, Norlys energy, and streaming partners, Long-standing brand equity (since 2001) with strong Trustpilot ratings, Diversified parent revenue across electricity, fibre, TV, and mobile

Risk factors: Highly competitive Danish mobile market compressing ARPU and margins, Integration risk from Telia Denmark acquisition and restructuring, Handset financing exposure creating working-capital and credit risk, Regulatory risk from EU/DK telecom regulation, roaming caps, and spectrum-licence costs, Capex intensity from 5G rollout shared across Norlys telecom stack

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