CheckMarket

checkmarket.com · 21 vendors

Resilience scores

Technology vendors

Insights

Last updated 2026-09-12 · revision 2

21 direct vendors, 223 subvendors

Direct vendors by controlling owner country (sample)

Subvendors by controlling owner country (sample)

Migration Readiness: 3/10

Assessed by AI based on technology stack characteristics (cloud-native vs legacy, containerization, microservices), regulatory environment, data residency requirements, financial stability, and vendor lock-in risks. The score ranges from 0-10, where higher scores indicate better readiness for technology migration.

CheckMarket's migration readiness is assessed as low, primarily due to the extensive lack of information regarding its internal technical landscape and financial capacity. There is no data available on the internal tech stack (e.g., cloud-native vs. legacy, containerization, microservices adoption), which is a fundamental determinant of migration complexity and effort. Similarly, financial stability and the ability to fund a significant migration project cannot be assessed due to missing revenue and growth data. The regulatory environment is also unknown, which could introduce unforeseen compliance hurdles during migration. While 'Data Residency Requirements: Not specified' could potentially simplify migration by removing explicit geographic constraints on data, this opportunity is overshadowed by other unknowns. The vendor relationships present a mixed and ambiguous picture. With 'Total Services: 24' and 'Vendor Geographic Diversity: 7 unique countries', it suggests a potentially complex web of external dependencies. The 'Vendor Lock-in Risk' is unknown, which is a critical concern; high vendor lock-in can significantly impede or complicate migration efforts. The ambiguity of 'Total Vendors: 0' alongside the service and geographic data makes it difficult to apply standard vendor lock-in assessments. Without knowing the number of distinct vendors or the nature of these service contracts, the potential for high integration complexity and vendor-related challenges during migration remains high. The overall lack of transparency across key readiness factors places CheckMarket in a low readiness category.

Compliance

8 in-scope frameworks identified; showing 3.

SOC 2 (source) — Assessment Required

SOC 2 is a voluntary compliance standard for service organizations, developed by the American Institute of CPAs (AICPA). It is highly relevant for a company like CheckMarket that provides a cloud-based platform and processes customer data.

Similar to ISO 27001, a SOC 2 report is a common requirement for SaaS companies, particularly when dealing with US-based enterprise clients. The absence of a SOC 2 report could hinder business opportunities.

NIS2 (source) — Assessment Required

As an EU-based company with 11-50 employees, CheckMarket meets the size threshold for an 'important entity'. Their enterprise survey platform could be considered a 'digital provider', which would bring them into the scope of NIS2.

If CheckMarket is classified as a 'digital provider', non-compliance with NIS2 could result in significant fines and regulatory action. The risk is medium as their classification is not definitive.

GDPR (source) — Partially Compliant

CheckMarket is headquartered in Turnhout, Belgium, which is in the European Union. Therefore, GDPR applies to all of its data processing activities.

As a Belgian company, non-compliance with GDPR could result in fines of up to 4% of global annual turnover. The company processes customer and employee data, making the likelihood of regulatory scrutiny significant.

Financials

Financial Resilience Score: 7/10

CheckMarket demonstrates structural financial resilience despite the absence of retrievable specific financial figures in this research session. As a SaaS survey platform with a recurring revenue model, the company benefits from predictable ARR and high gross margins typical of the industry (70-85%). Founded in 2005, CheckMarket has approximately 20 years of continuous operation, having grown as a bootstrapped/self-funded company without publicly disclosed venture rounds—an indicator of organic, cash-flow-funded growth and operational discipline. Since September 2021, CheckMarket has been a subsidiary of Medallia (owned by Thoma Bravo following a ~USD 6.4B take-private in October 2021), providing access to significant capital and a large enterprise customer base of over 1,000 CX customers. The enterprise customer profile (banks, retailers, public sector across Europe) generates sticky, multi-year contracts. However, risks include loss of standalone identity post-acquisition, intense competition from Qualtrics, SurveyMonkey/Momentive, Typeform, and Alchemer, private-equity ownership pressures at the parent level that may translate to cost optimization, and FX exposure from EUR reporting with USD intercompany flows.

Key strengths: SaaS recurring revenue model with high gross margins (70-85% industry typical), Backing by Medallia/Thoma Bravo since September 2021 provides capital access, 20-year operating history (founded 2005) indicating resilient customer base, Bootstrapped/self-funded growth history suggests operational discipline, Enterprise customer profile with sticky multi-year contracts across EMEA

Risk factors: Loss of standalone identity post-Medallia acquisition; being folded into Medallia Agile Research, Intense competition from Qualtrics, SurveyMonkey/Momentive, Typeform, Alchemer, and Medallia's own core product, Private-equity ownership at parent level (Thoma Bravo LBO) typically means higher parent leverage and cost-optimization pressure, FX exposure from EUR-reporting entity with USD-denominated intercompany flows, Reduced standalone growth visibility as revenue consolidates into Medallia's SMB/Agile Research line

Revenue by geography

Revenue by product/service

Workforce by country

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