Cision Due Diligence

Run due diligence on Cision: check compliance and get alerts when suppliers change.

United States · www.cision.com · 10 vendors

Cision is a global leader in consumer and media intelligence, engagement, and communication solutions. It provides an AI-powered platform, CisionOne, offering tools for media monitoring, journalist outreach, social listening, and analytics. The company equips PR, corporate communications, marketing, and social media professionals with solutions to manage and measure their communication efforts.

Resilience scores

Digital Sovereignty: 80
Digital Resilience: 8
Financial Resilience: 5

Technology vendors

Adobe Inc. — Technology — United States
Cision — Media & Marketing — United States
ZoomInfo Technologies Inc. — Technology — United States
and 8 more

Services catalogue

11 services in catalogue across 5 categories; runs on 10 sub-vendors.

Decisions on Demand
Media Intelligence & Insights
PR Distribution / Media Monitoring

Insights

Last updated 2026-08-15 · revision 2

10 direct vendors, 141 subvendors

Direct vendors by controlling owner country (sample)

United States: 8
Canada: 1
UK: 1

Subvendors by controlling owner country (sample)

Denmark: 2
Sweden: 2
United States: 110

Compliance

9 in-scope frameworks identified; showing 3.

Financials

Three-year financials

2019: revenue US$767M
2018: revenue US$729M, EBIT US$60M
2017: revenue US$597M

Financial Resilience Score: 5/10

Cision presents a mixed financial resilience profile. On the positive side, the company holds a leading market position in PR software and media intelligence, with PR Newswire being the dominant U.S. press-release distribution platform. Its recurring SaaS subscription revenue base provides predictable ARR, and its blue-chip global customer base (3M, Adobe, Ford, Mastercard, Sony, TD Bank, PBS) reduces customer-concentration risk. Backing from Platinum Equity provides capital for continued M&A and product investment. However, significant risks weigh on resilience. Cision carries substantial debt from the 2020 LBO (~US$2.74B transaction) and subsequent acquisitions including Brandwatch (~US$450M in 2021). Moody's has downgraded Cision's corporate family rating in recent years citing weak earnings and elevated leverage. The company has negative reported equity, a legacy of the leveraged buyout structure. Additionally, the company faces AI-driven disruption risks in its core workflows and competitive pressure from Meltwater, Muck Rack, Sprinklr, and others. The lack of public financial disclosures since going private in January 2020 further limits transparency into liquidity, cash flow, and covenant compliance, adding uncertainty to the resilience assessment.

Key strengths: Market leadership in PR software and media intelligence, Dominant U.S. press release distribution via PR Newswire, Recurring SaaS subscription revenue base, Blue-chip global customer base, Platinum Equity backing provides M&A capital, Strategic acquisitions expanding product breadth (Brandwatch, Falcon.io, TrendKite)

Risk factors: High leverage/debt load from 2020 LBO and subsequent acquisitions, Moody's downgrade citing weak earnings and elevated leverage, Negative reported equity, Structural pressure on legacy press-release distribution, AI disruption risk in core monitoring workflows, Opacity due to lack of public financial reporting since 2020, Competitive pressure from Meltwater, Muck Rack, Sprinklr, Sprout Social, Talkwalker, Notified/Intrado, Multiple rounds of layoffs in 2022 and 2023

Revenue by geography

Americas: 70%
EMEA: 25%
APAC: 5%

Revenue by product/service

Cloud-based subscription software (media monitoring, PR software, analytics): 62%
PR Newswire distribution: 38%

Workforce by country

Global (total, undisclosed by country): 4250

Signed-in users can see whether their own company is exposed to this vendor's disruption, plus the full sub-vendor list and country breakdowns, every in-scope compliance framework plus gaps and next steps, and alerts when any of it changes.

View the full interactive report