Cleeng Due Diligence

Run due diligence on Cleeng: check compliance and get alerts when suppliers or ownership change.

Netherlands · owned by Independent (Netherlands) · cleeng.com · 33 vendors

Cleeng is a SaaS platform specializing in Subscriber Retention Management (SRM®), unifying the entire subscriber experience across web and mobile apps from a single platform. It offers solutions including subscriber management, merchant of record billing, AI-powered churn analytics (ChurnIQ), and customer care tools for D2C companies. Trusted by clients such as Big Ten Network, The Weather Channel, Tennis Channel, and NHK, Cleeng helps businesses reduce churn and drive sustainable subscription revenue growth.

Resilience scores

Technology vendors

Services catalogue

2 services in catalogue across 2 categories; runs on 33 sub-vendors.

Insights

Last updated 2026-10-23 · revision 10

33 direct vendors, 248 subvendors

Direct vendors by controlling owner country (sample)

Subvendors by controlling owner country (sample)

Financials

Financial Resilience Score: 7/10

Cleeng demonstrates a good level of financial resilience, primarily based on the following factors: Consistent Funding: The company has successfully raised multiple rounds of funding (Seed, Series A, Series B), totaling over €10 million. This indicates sustained investor confidence and provides a substantial capital buffer for operations, R&D, and market expansion. The participation of established VC firms like Walvis Participaties and Crosslink Capital further validates its business model and market position. Niche Market Leadership: Cleeng operates in the specialized and growing market of Subscriber Retention Management (SRM) and Identity and Access Management (IAM) for media and entertainment companies. Its focus on subscription and pay-per-view monetization, coupled with advanced analytics, positions it well within a critical segment of the digital economy. Recurring Revenue Model: As a SaaS provider, Cleeng benefits from a recurring revenue model, which inherently provides greater stability and predictability compared to transactional models. This model is highly valued by investors and contributes to long-term resilience. Diverse Client Base: While specific client numbers are not public, Cleeng serves a range of prominent media companies globally (e.g., BroadwayHD, The Weather Channel, NHRA, Foxtel, Optus Sport). A diversified client base reduces reliance on any single customer and mitigates revenue risk. Strategic Importance of Services: In an era of increasing digital subscriptions and content monetization, Cleeng's services (subscriber management, churn prediction, identity management) are becoming increasingly critical for media companies. This makes their offering less discretionary and more essential, even during economic downturns. Lack of Public Financials: The primary drawback to a higher score is the absence of public financial statements. Without visibility into profitability, cash flow, and debt levels, a complete assessment of financial health is limited. However, the consistent funding rounds suggest that the company has been able to manage its burn rate effectively enough to attract continued investment.

Key strengths: Consistent Funding, Niche Market Leadership, Recurring Revenue Model, Diverse Client Base, Strategic Importance of Services

Risk factors: Lack of Public Financials

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