Clickagy

United States · www.clickagy.com · 7 vendors

Clickagy is a data intelligence company that provides an audience intelligence platform, leveraging AI to filter online behaviors and deliver real-time buyer intent data. It enables marketers to identify, understand, and reach specific customers with high-precision, directly observed behavioral data. The company also offers privacy-focused technology solutions for opting out of website tracking.

Resilience scores

Technology vendors

Services catalogue

1 service in catalogue across 1 category; runs on 7 sub-vendors.

Insights

Last updated 2026-04-30 · revision 1

7 direct vendors, 142 subvendors

Direct vendors by controlling owner country (sample)

Subvendors by controlling owner country (sample)

Migration Readiness: 7/10

Assessed by AI based on technology stack characteristics (cloud-native vs legacy, containerization, microservices), regulatory environment, data residency requirements, financial stability, and vendor lock-in risks. The score ranges from 0-10, where higher scores indicate better readiness for technology migration.

Clickagy demonstrates a strong foundation for migration readiness, primarily due to the stated "Total Vendors: 0". This eliminates the significant challenge of vendor lock-in, complex contract disentanglement, and dependency management often associated with large-scale migrations. The absence of specified "Data Residency Requirements" offers considerable flexibility in choosing cloud regions and architectures, further simplifying potential migration efforts. Their internal tech stack includes modern components like Natural Language Processing (NLP) and Automated Content Analysis, which are adaptable to cloud environments. However, several factors could present challenges. The lack of data on "Revenue Concentration by Product", "Revenue Concentration by Geography", and "Growth History" means their financial capacity to fund a potentially costly migration project is unknown. The "Regulatory Environment" is also unspecified, which could introduce unforeseen compliance complexities and costs during migration. While their data processing technologies are modern, the reliance on "Cookie-based Tracking Infrastructure" and "Pixel Tags / Web Beacons" suggests components that might require significant refactoring or modernization to fully leverage cloud-native, containerized, or microservices architectures, which are not explicitly mentioned in their current tech stack. The contradictory information regarding "Vendor HQ Countries" and "Vendor Geographic Diversity" alongside "Total Vendors: 0" makes it challenging to assess any indirect vendor-related complexities, but for direct service providers, the absence of vendors is a clear advantage.

Compliance

6 in-scope frameworks identified; showing 3.

NAI Code of Conduct — Compliant

Clickagy is explicitly stated as a participating member of the Network Advertising Initiative (NAI) and compliant with NAI self-regulatory principles. This demonstrates adherence to industry standards for responsible data management in digital advertising. The low risk reflects their active participation in industry self-regulation and commitment to best practices.

Evidence: https://www.clickagy.com/privacy

ISO 27001 (source) — Assessment Required

As a data intelligence company processing large volumes of personal data across multiple jurisdictions, ISO 27001 certification would demonstrate robust information security management practices. The medium risk reflects the importance of formal security frameworks for data protection compliance (especially GDPR) and customer trust, balanced against the lack of public evidence of certification. The company's privacy policy mentions security measures but doesn't reference ISO 27001.

Evidence: https://www.clickagy.com/privacy

SOC 2 (source) — Assessment Required

As a cloud-based data intelligence platform handling large volumes of personal data for advertising purposes, SOC2 compliance would be highly relevant for demonstrating security controls to enterprise customers. The medium risk reflects the importance of SOC2 for customer trust and competitive positioning in the B2B market, combined with the lack of publicly available evidence of SOC2 certification. Many enterprise customers expect SOC2 Type II reports from data processors.

Financials

Three-year financials

Financial Resilience Score: 3/10

Clickagy presents an extremely limited financial transparency profile consistent with a small, privately held AdTech company. No audited financials, SEC filings, or verified revenue figures exist in the public domain. Third-party model-based estimates from sources such as ZoomInfo and Owler place annual revenue in the $1M–$10M USD range, indicating a small-scale operation with limited financial buffer against competitive or macroeconomic shocks. The company's core strengths lie in its niche positioning within real-time keyword-level intent data, a proprietary data pipeline that is technically differentiated, and a B2B data licensing model that typically generates recurring revenue. The growing demand for alternative data signals driven by third-party cookie deprecation also provides a structural tailwind for the intent data market broadly. However, the most material concern as of 2025 is the near-dormant state of the company's web presence — a holding page reading 'Clickagy misses you' strongly suggests the company has been acquired, merged, or wound down its standalone operations. This represents a significant operational and counterparty risk flag. No public announcement or press release confirming the company's current status has been identified. Additional risk factors include exposure to GDPR, CCPA, and evolving US state privacy regulations that could constrain behavioral data collection; competitive pressure from well-capitalized players such as Bombora, TechTarget, and Oracle Data Cloud; likely customer concentration risk given the small scale; and the paradoxical double-edged impact of cookie deprecation on the company's own tracking infrastructure. The combination of minimal scale, opaque financials, and apparent operational discontinuity results in a low financial resilience score.

Key strengths: Niche positioning in real-time keyword-level intent data with a technically differentiated proprietary data pipeline, B2B data licensing and subscription model providing potentially recurring revenue streams, Growing structural demand for alternative audience data signals driven by third-party cookie deprecation, Third-party revenue estimates of $1M–$10M USD suggest small but operational scale prior to apparent wind-down

Risk factors: Near-dormant website as of 2025 ('Clickagy misses you' holding page) strongly indicates acquisition, merger, or operational wind-down — material counterparty risk, No audited financials, SEC filings, or verified financial statements available in the public domain, Estimated revenue scale of $1M–$10M USD implies very limited financial buffer against market downturns or competitive pressure, Exposure to GDPR, CCPA, and evolving US state privacy regulations constraining behavioral data collection and monetization, Competitive intensity from well-capitalized intent data providers including Bombora, TechTarget, and Oracle Data Cloud, Likely customer concentration risk given small company scale and B2B AdTech client base, Cookie deprecation is a double-edged sword — creates demand for alternative data but also disrupts behavioral tracking infrastructure the company relies upon

Revenue by geography

Revenue by product/service

Workforce by country

Signed-in users can see whether their own company is exposed to this vendor's disruption, plus the full sub-vendor list and country breakdowns, every in-scope compliance framework plus gaps and next steps, and alerts when any of it changes.

View the full interactive report