ClickMagick Due Diligence

Run due diligence on ClickMagick: check compliance and get alerts when suppliers change.

United States · www.clickmagick.com · 6 vendors

ClickMagick is an ad tracking and attribution platform that helps digital marketers, affiliate marketers, and agencies measure campaign performance, optimize ads, and prevent click fraud across various advertising channels. It provides real-time data and insights to improve return on ad spend and customer lifetime value.

Resilience scores

Technology vendors

Services catalogue

1 service in catalogue across 1 category; runs on 6 sub-vendors.

Insights

Last updated 2026-06-02 · revision 1

6 direct vendors, 60 subvendors

Direct vendors by controlling owner country (sample)

Subvendors by controlling owner country (sample)

Compliance

4 in-scope frameworks identified; showing 3.

CCPA — Evidence found

Evidence: https://www.clickmagick.com/dpa/, https://www.clickmagick.com/privacy/

SOC 2 (source) — No public evidence

ISO 27001 (source) — No public evidence

Financials

Three-year financials

Financial Resilience Score: 7/10

ClickMagick is a privately held, founder-led SaaS company that has operated continuously since 2014 without public capital or disclosed institutional venture funding, suggesting a sustainably profitable bootstrapped business. Its recurring subscription revenue model provides predictable cash flow, and its 12-year operating history without acquisition or shutdown is a strong signal of underlying financial health for a company of its scale. The product's repositioning around first-party server-side tracking after iOS 14.5 has provided a tailwind, increasing its strategic value to performance marketers. However, the lack of any audited or publicly disclosed financial information (no revenue, EBIT, equity, or headcount figures) limits external verification of resilience. The company faces meaningful structural risks including platform dependency on major ad networks (Meta, Google, TikTok), regulatory and privacy pressures (GDPR, CCPA, cookie deprecation, ITP/ETP), and competitive intensity from both free tools (GA4, native pixels) and premium players (Hyros, Triple Whale, Northbeam). Customer concentration in the cyclical performance-marketing and affiliate niche adds further volatility risk. Overall, the qualitative signals point to a resilient niche SaaS operator, but opacity prevents a higher confidence score.

Key strengths: Recurring SaaS subscription revenue model with predictable cash flow, 12-year operating history since 2014 without failure or acquisition, Bootstrapped / founder-led with no disclosed outside debt or dilutive equity, Niche leadership in performance-marketing attribution, iOS 14.5 / privacy tailwind boosting demand for first-party server-side tracking, Cumulative scale of 122,000 accounts created worldwide, Globally diversified customer base

Risk factors: Platform dependency on ad networks (Meta, Google, TikTok, YouTube, Microsoft, LinkedIn) and their API/policy changes, Privacy and regulatory risk (GDPR, CCPA, ePrivacy, cookie deprecation, ITP/ETP), Competitive intensity from free tools (GA4, native pixels) and premium players (Hyros, Triple Whale, Northbeam), Customer concentration in cyclical performance-marketing and affiliate niche, Opacity — no public financials available for counterparty verification

Revenue by product/service

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