Cloudinary Due Diligence
Run due diligence on Cloudinary: check incident history and compliance and get alerts when suppliers change.
United States · cloudinary.com · 54 vendors
Cloudinary is a SaaS company that provides a cloud-based platform for managing, optimizing, and delivering images and videos for websites and applications. It offers tools for media transformation, efficient storage, processing, and distribution of rich media content, leveraging AI and automation to streamline visual workflows. The platform helps businesses deliver engaging visual experiences at scale, improving site performance and user experience.
Resilience scores
- Digital Sovereignty: 80
- Digital Resilience: 9
- Financial Resilience: 7
Disruption prediction
Cloudinary: 1 critical incidents expected in the next three months, based on its recorded incident history.
Forecast estimates are rounded up to whole numbers.
No active incident reported (its status page, as of 2026-11-09 23:55 UTC)
23 of Cloudinary's 54 vendors have incident tracking.
Technology vendors
- Adobe Inc. — Technology — United States
- Instapage — Media & Marketing — United States
- LinkedIn Corporation — Technology — United States
- and 51 more
Services catalogue
5 services in catalogue across 4 categories; runs on 54 sub-vendors.
- Media Optimization
- Image and Video Management
- Image and Video API
Insights
Last updated 2026-08-13 · revision 1
54 direct vendors, 326 subvendors
Direct vendors by controlling owner country (sample)
- France: 1
- Denmark: 1
- Japan: 1
Subvendors by controlling owner country (sample)
- Australia: 1
- Japan: 5
- Germany: 5
Compliance
10 in-scope frameworks identified; showing 3.
ISO 27001 (source) — Evidence found
Evidence: https://cloudinary.com/trust, https://cloudinary.com
EU-U.S. Data Privacy Framework — Evidence found
Evidence: https://cloudinary.com/trust, https://cloudinary-marketing-res.cloudinary.com/image/upload/v1780332751/Cloudinary_Data_Processing_Agreenent_DPA_June_2026.pdf
Cloud Security Alliance — Evidence found
Evidence: https://cloudinary.com/trust, https://cloudsecurityalliance.org/star/registry/cloudinary/
Financials
Three-year financials
- 2024:
- 2023: revenue ~$200M ARR
- 2022:
Financial Resilience Score: 7/10
Cloudinary appears to be a financially resilient private SaaS company, though its opacity as a non-public entity limits verification. The company has publicly claimed profitability and cash-flow positive operations, having grown largely through bootstrapping with comparatively little venture capital versus peers. Its reported ARR trajectory—crossing $100M in 2021 and reportedly reaching ~$200M by 2023-2024—suggests healthy growth, and its ~$2B valuation from a 2021 secondary/growth round reflects investor confidence. The company benefits from a large, sticky enterprise customer base (~13,000 brands including marquee logos like Adidas, Mattel, Hilton, and Neiman Marcus) and 4 million developers, providing a diversified revenue foundation. Its broad product suite (Image, Video, DAM, MediaFlows, AI) supports upsell and cross-sell within existing accounts, and analyst recognition from Gartner and IDC reinforces its market positioning. However, key risks include revenue opacity (no audited financials), competitive pressure from Adobe, hyperscalers, and specialized DAM vendors, exposure to consumption-based revenue that can decline with customer downturns, and potential AI cost inflation squeezing margins. Geographic concentration of R&D in Israel adds geopolitical risk, and the absence of an IPO despite being founded in 2012 raises questions about public-market readiness.
Key strengths: Reported profitability and cash-flow positive operations, Bootstrapped culture with capital efficiency, Large enterprise customer base (~13,000 brands, 4M developers), Reported ARR growth from $100M (2021) to ~$200M (2023-2024), Broad product suite enabling upsell/cross-sell, Analyst recognition (Gartner Visionary, IDC Leader in DAM), AI-native positioning, ~$2B valuation in 2021 growth round
Risk factors: No audited financial disclosures (private company opacity), Competitive pressure from Adobe, Bynder, hyperscalers, and imaging specialists, Consumption-based revenue exposure to customer downturns, R&D geographic concentration in Israel (geopolitical risk), AI cost inflation potentially compressing margins, No IPO despite being founded in 2012, Hyperscaler bundling threat to core services
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