Crazy Egg Due Diligence

Run due diligence on Crazy Egg: check compliance and get alerts when suppliers change.

United States · www.crazyegg.com · 6 vendors

Crazy Egg is a web analytics tool that helps businesses understand user behavior on their websites. It provides visual reports such as heatmaps, scrollmaps, and A/B testing capabilities to optimize user experience and conversion rates. The platform aims to turn data into actionable strategies for improving online experiences.

Resilience scores

Disruption prediction

Crazy Egg: 11 critical incidents expected in the next three months, based on a weighted estimate from its suppliers.

Forecast estimates are rounded up to whole numbers.

5 of Crazy Egg's 6 vendors have incident tracking.

Technology vendors

Services catalogue

6 services in catalogue across 3 categories; runs on 6 sub-vendors.

Insights

Last updated 2026-05-26 · revision 8

6 direct vendors, 121 subvendors

Direct vendors by controlling owner country (sample)

Subvendors by controlling owner country (sample)

Compliance

3 in-scope frameworks identified; showing 3.

GDPR (source) — Evidence found

Evidence: https://www.crazyegg.com/privacy

SOC 2 (source) — No public evidence

ISO 27001 (source) — No public evidence

Financials

Three-year financials

Financial Resilience Score: 6/10

Crazy Egg is a privately held US SaaS company that has been operating since 2006, indicating durable business viability over nearly two decades. The company demonstrates qualitative hallmarks of a resilient niche SaaS business: a large installed base of over 449,000 websites, a subscription-based recurring revenue model with tiered pricing ($29-$249/month plus enterprise plans), capital-light software-only operations, and apparent bootstrap/founder-controlled status implying disciplined cost management. Brand recognition in the CRO/heatmap category and G2 Leader awards in Winter 2025 further support customer satisfaction and retention. However, the financial resilience assessment is constrained by complete lack of financial transparency—no audited statements, SEC filings, or official disclosures of revenue, EBIT, or equity exist. Third-party estimates suggest revenue between US$10-30 million but these are unverified. The company faces significant competitive pressure from free alternatives like Microsoft Clarity and well-funded rivals like Hotjar/Contentsquare and FullStory, plus product commoditization risk as heatmap features become bundled into larger analytics platforms. Privacy regulation exposure (GDPR, CCPA) and small-scale R&D capacity relative to competitors limit defensive positioning. The score reflects qualitative strength balanced against significant competitive headwinds and zero financial visibility.

Key strengths: Long operating history since 2006 (nearly 20 years), Large installed base of 449,000+ websites providing diversified recurring revenue, SaaS subscription model with predictable MRR, Capital-light software-only operations with no inventory, Bootstrapped/founder-controlled with disciplined cost management, Strong brand recognition in CRO/heatmap category, G2 Leader awards Winter 2025 (Best Estimated ROI, Mid-Market Leader), No obvious customer concentration risk - long-tail SMB base

Risk factors: No financial transparency - no audited statements or SEC filings, Intense competition from free Microsoft Clarity offering, Competition from well-funded Hotjar/Contentsquare and FullStory, Product commoditization as heatmap features bundled into larger platforms, Privacy and regulatory exposure (GDPR, CCPA, browser cookie restrictions), Small to mid-size scale limits R&D and enterprise sales spending, Key-person risk with small founder-led leadership team, Pricing pressure in heatmap/session-recording category since 2020

Workforce by country

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