Designs & Code Due Diligence

Run due diligence on Designs & Code: check compliance and get alerts when suppliers change.

United Kingdom · www.designsandcode.com · 11 vendors

Designs and Codes, LLC is a company that crafts digital solutions for the internet. They specialize in custom WordPress solutions, responsive website design, database management, and custom coding using various web technologies. The company also offers API development, user interface and experience design, brand identity services, and digital illustrations and animations.

Resilience scores

Technology vendors

Services catalogue

1 service in catalogue across 1 category; runs on 11 sub-vendors.

Insights

Last updated 2026-07-30 · revision 1

11 direct vendors, 136 subvendors

Direct vendors by controlling owner country (sample)

Subvendors by controlling owner country (sample)

Compliance

6 in-scope frameworks identified; showing 3.

Privacy and Electronic Communications Regulations 2003 — No public evidence

Evidence: https://support.searchandfilter.com/, https://www.designsandcode.com

PCI DSS (source) — No public evidence

Evidence: https://www.designsandcode.com, https://www.designsandcode.com/account/

Consumer Rights Act 2015 — No public evidence

Evidence: https://searchandfilter.com/refund-policy/, https://support.searchandfilter.com/

Financials

Three-year financials

Financial Resilience Score: 6/10

Designs & Code appears to be a mature, bootstrapped UK WordPress plugin business with approximately 10 years of operating history, which is notable in a niche where many plugin shops fail within 2-3 years. The company operates a recurring-revenue subscription model via Search & Filter Pro with a base of 50,000-60,000 active users, providing predictable cash flow. Its low fixed-cost structure (small distributed team, no physical footprint) supports resilience. However, the business faces meaningful risks including single-product concentration (Search & Filter product family likely represents >80-90% of revenue), complete platform dependency on WordPress, and key-person risk given the small team led by founder Ross Morsali. Competitive pressure from FacetWP, FiboSearch, and native WooCommerce filter blocks poses ongoing threats. No public financial statements are available as the company likely files under the UK micro-entity or small company regime, limiting transparency for creditors and enterprise buyers. The score reflects a stable but small-scale operation with limited financial visibility.

Key strengths: Long operating history (~10 years) indicating durable product-market fit, Recurring revenue model with 50,000-60,000 active users, Low fixed-cost base with small distributed team, Strong brand within WordPress filtering niche with ecosystem integrations (WooCommerce, Elementor, ACF, Divi, Beaver Builder, WPML), Positive third-party signals: 4.6/5 WordPress.org rating, 200+ Trustpilot reviews, 100,000+ active installs of free plugin acting as funnel to Pro

Risk factors: Single-product concentration in Search & Filter product family, 100% platform dependency on WordPress ecosystem, Key-person risk with small team led by founder, Limited public financial transparency as UK small/micro-entity, Competitive pressure from FacetWP, FiboSearch, and native WooCommerce filters, Support-cost scaling challenges with large user base and small team, Risk of costly rewrites from WordPress architectural shifts (evidenced by multi-year v3 rewrite)

Revenue by geography

Revenue by product/service

Workforce by country

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