Dotdigital Due Diligence

Run due diligence on Dotdigital: check compliance and get alerts when suppliers change.

United Kingdom · dotdigital.com · 27 vendors

Dotdigital is a software-as-a-service (SaaS) company that provides a customer experience and data platform (CXDP). It offers marketing automation technology that enables businesses to create, send, and track personalized cross-channel marketing campaigns across email, SMS, social, and other channels.

Resilience scores

Technology vendors

Services catalogue

3 services in catalogue across 3 categories; runs on 27 sub-vendors.

Insights

Last updated 2026-05-25 · revision 1

27 direct vendors, 280 subvendors

Direct vendors by controlling owner country (sample)

Subvendors by controlling owner country (sample)

Compliance

6 in-scope frameworks identified; showing 3.

SOC 2 (source) — No public evidence

ISO 27001 (source) — Evidence found

Evidence: https://dotdigital.com/trust-center/, https://www.alcumus.com/en-gb/certification/customer-area/certificate-checker/

ISO 27701 — Evidence found

Evidence: https://dotdigital.com/trust-center/, https://dotdigital.com/blog/dotdigital-is-now-iso-27701-certified/

Financials

Three-year financials

Financial Resilience Score: 8/10

Dotdigital displays strong financial resilience characteristic of a mature, profitable UK SaaS compounder. The Group is consistently profitable on an adjusted basis, with FY25 Adjusted EBITDA of approximately £26.7m on revenue of ~£83.7m, implying an EBITDA margin of around 32%. Adjusted PBT grew 13% YoY to ~£19.0m, indicating operating leverage despite slower top-line growth. The balance sheet is net cash with ~£36.3m of cash at June 2025 and no material debt disclosed, providing ample firepower for organic R&D and bolt-on M&A without reliance on external financing. The recurring subscription revenue model with historically high gross retention provides revenue visibility, and the Group's diversification across products (CXDP, Fresh Relevance, Social Snowball, Alia) and geographies (EMEA, Americas, APAC) reduces single-market dependence. However, organic growth has decelerated from the teens in FY22 to ~6% in FY24 and FY25, suggesting competitive pressure from larger rivals like Klaviyo, Bloomreach, and Braze in the ecommerce marketing automation space. The 14% YoY decline in cash also reflects M&A-related outflows. Overall, the combination of profitability, net cash, recurring revenue, and diversification justifies a strong resilience score, tempered by growth deceleration and competitive risk.

Key strengths: Profitable and cash-generative SaaS model with ~32% Adjusted EBITDA margin, Net cash balance sheet (~£36m) with no material debt, Recurring subscription revenue with high retention rates, Diversified product suite post-acquisitions (Fresh Relevance, Social Snowball, Alia), Multi-region presence across UK, US, EMEA, APAC reducing geographic concentration, Consistent profitability with FY25 Adjusted PBT up 13% YoY

Risk factors: Revenue growth decelerated to mid-single-digits (~6%) in FY24 and FY25, Heavy dependence on ecommerce verticals exposed to retail macro cycles, Competitive pressure from Klaviyo, Bloomreach, Braze in Shopify/ecommerce, Acquisitive strategy creates integration and cultural-fit risk, Cash position fell 14% YoY in FY25 partly due to deal-related outflows, FX exposure on meaningful USD revenue translated to GBP, AI disruption risk from generative-AI native marketing tools

Revenue by geography

Revenue by product/service

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