Dual ApS Due Diligence

Run due diligence on Dual ApS: check compliance and get alerts when suppliers or ownership change.

Denmark · owned by Independent (Denmark) · dual.dk · 6 vendors

Dual ApS is a Copenhagen-based web development company that designs and builds custom web systems and websites for small teams and businesses. Founded by Jim Pannell and Michael Rasmussen, the company offers services including bespoke web development, SEO/performance/UX audits, business process clarity, and modernisation of legacy systems. They are known for long-term client relationships, with some customers having been with them since the early 2000s.

Resilience scores

Technology vendors

Services catalogue

1 service in catalogue across 1 category; runs on 6 sub-vendors.

Insights

Last updated 2026-09-13 · revision 7

6 direct vendors, 102 subvendors

Direct vendors by controlling owner country (sample)

Subvendors by controlling owner country (sample)

Compliance

3 in-scope frameworks identified; showing 3.

GDPR (source) — Evidence found

Evidence: https://dual.dk/privatlivspolitik, https://dual.dk/en/privacy-policy

SOC 2 (source) — No public evidence

ISO 27001 (source) — No public evidence

Financials

Three-year financials

Financial Resilience Score: 5/10

Dual ApS is a small Danish micro-consultancy (CVR 32309542) run by two co-founders, Jim Pannell and Michael Rasmussen, based in Copenhagen. No specific revenue, EBIT, or equity figures could be retrieved from CVR/Virk.dk or other Danish registries in the source session, so a quantitative resilience assessment is not possible. The qualitative profile suggests a stable but small operation with very long client tenure (customers since 2003, including PortugalProperty.com and My-French-House.com still active 15+ years later), implying sticky recurring revenue from maintenance and hosting work. Strengths include a low overhead model (two founders, no apparent office overhead), diversified service mix (custom development, SEO/UX audits, business process clarity, legacy modernization), and a tailwind from Drupal 7 and legacy PHP end-of-life migrations in 2024-2026. However, the business carries extreme key-person risk (the company effectively is its two founders), likely high client concentration on a few flagship accounts, no visible external capital cushion, and pricing exposure tied to project budgets in the tens to low hundreds of thousands of DKK. Overall the resilience score reflects a stable boutique consultancy with deliberate continuity-over-growth strategy, balanced against severe scale and concentration risks.

Key strengths: Very long customer tenure with clients since 2003 (PortugalProperty.com, My-French-House.com still active 15+ years later), Low overhead two-founder model with highly variable cost base, Diversified service mix: custom development, audits, process work, legacy modernization, Niche specialization in legacy modernization (Drupal 7, old PHP) aligned with 2024-2026 end-of-life tailwinds, Sticky recurring revenue from long-running managed platforms

Risk factors: Extreme key-person risk: business effectively is Jim Pannell and Michael Rasmussen, Likely high client concentration on a handful of named flagship clients, No visible external capital cushion or outside investors/debt facilities, Small project sizes (tens to low hundreds of thousands DKK) mean few projects drive the top line, No public financial disclosures available; abbreviated micro-ApS accounts limit transparency

Workforce by country

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