Dub.co Due Diligence

Run due diligence on Dub.co: check compliance and get alerts when suppliers change.

United States · dub.co · 18 vendors

Dub.co is an open-source link attribution platform that provides branded short links, conversion tracking, and analytics for modern marketing teams. It helps businesses and content creators visualize the customer journey from the first click to conversion, supporting marketing campaigns and affiliate programs.

Resilience scores

Technology vendors

Services catalogue

3 services in catalogue across 2 categories; runs on 18 sub-vendors.

Insights

Last updated 2026-10-23 · revision 6

18 direct vendors, 188 subvendors

Direct vendors by controlling owner country (sample)

Subvendors by controlling owner country (sample)

Compliance

5 in-scope frameworks identified; showing 3.

CCPA — Evidence found

Evidence: https://dub.co/privacy

SOC 2 (source) — Evidence found

Evidence: https://dub.co/blog/soc2, https://security.dub.co

CalOPPA — Evidence found

Evidence: https://dub.co/privacy

Financials

Three-year financials

Financial Resilience Score: 6/10

Dub Technologies, Inc. demonstrates meaningful qualitative indicators of financial resilience despite the complete absence of disclosed financial statements. The company operates a freemium SaaS subscription model with annual billing options, providing predictable recurring revenue and improved cash flow dynamics. Its blue-chip customer roster — including Twilio, Vercel, Framer, Perplexity, Superhuman, and Supabase — strongly suggests enterprise-tier contract revenue that is stickier and higher-value than SMB subscriptions. The open-source codebase on GitHub drives community-led growth and suppresses customer acquisition costs, a structurally advantageous position for a small team. The dual revenue stream model — subscription fees plus a 5% take-rate on affiliate payouts processed through Dub Partners — provides meaningful diversification. The $10M cumulative payout milestone achieved within approximately six months of the Partners product launch (August to December 2025) implies an analyst-estimated ~$500K in payout fee revenue from that segment alone in that window, signaling strong early product-market fit. The company's SOC 2 Type II certification reduces enterprise sales friction and signals operational maturity beyond its headcount. However, significant risks temper the resilience score. The team of approximately five named employees creates acute key-person risk and capacity constraints, particularly for enterprise sales cycles. No funding round size or valuation has been publicly disclosed, making runway and burn rate entirely opaque. The competitive landscape is intense, with Bitly (established and profitable), Rebrandly, Short.io, Rewardful, PartnerStack, and FirstPromoter all representing better-capitalized or more mature alternatives. The generous free tier may suppress paid conversion rates. Overall, the company scores a 6 out of 10: above average for an early-stage startup given its strong customer validation, recurring revenue model, low apparent burn rate, and strategic investor network, but constrained by total financial opacity, very small team size, and unproven ability to scale against well-funded competitors.

Key strengths: Recurring SaaS subscription revenue with annual billing improves cash flow predictability, Dual revenue streams: subscription fees + 5% take-rate on affiliate payouts via Dub Partners, Blue-chip enterprise customer base (Twilio, Vercel, Framer, Perplexity, Superhuman, Supabase, Clerk), Open-source codebase drives community-led growth and reduces customer acquisition cost, SOC 2 Type II certification signals enterprise readiness and reduces sales cycle friction, $10M in cumulative partner payouts in ~6 months demonstrates strong early traction for Partners product, Strategic angel investor network (Guillermo Rauch, Balaji Srinivasan, Eoghan McCabe) provides capital and distribution leverage, Very small headcount (~5 named employees) implies low burn rate, 100,000+ customers and 1,000+ companies globally indicates broad product-market fit, Rapid weekly feature release cadence signals lean, high-output engineering team

Risk factors: No disclosed revenue, EBIT, equity, ARR, MRR, or any financial metrics — complete financial opacity, No publicized funding round size or valuation; runway and burn rate are unknown, Approximately 5 named employees creates severe key-person risk and enterprise sales capacity constraints, Competitive market with better-capitalized incumbents: Bitly, Rebrandly, Short.io, Rewardful, PartnerStack, FirstPromoter, Generous free tier may limit conversion to paid subscription plans, Payout fee revenue is second-order dependent on customers' affiliate program success, Private company status makes credit and counterparty financial assessment impossible from public sources

Revenue by geography

Revenue by product/service

Workforce by country

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