LOYALTY FACTORY ApS Due Diligence

Run due diligence on LOYALTY FACTORY ApS: check compliance and get alerts when suppliers or ownership change.

Denmark · owned by Loyalty Factory GmbH (Germany) · easir.com · 12 vendors

EASI'R, operated by LOYALTY FACTORY ApS, is a Sales Enablement Platform purpose-built for the automotive industry. It helps car dealerships and their salespeople manage leads, track customer engagement, and drive repurchases through structured, data-driven sales processes. The platform serves more than 1,700 dealerships and 18,000 salespeople across Europe, working with brands such as BMW, Skoda, KIA, MINI, Jaguar, and Land Rover.

Resilience scores

Technology vendors

Insights

Last updated 2026-09-22 · revision 2

12 direct vendors, 165 subvendors

Direct vendors by controlling owner country (sample)

Subvendors by controlling owner country (sample)

Compliance

9 in-scope frameworks identified; showing 3.

GDPR (source) — Evidence found

The company is established in Denmark (EU) and processes personal data of individuals in the EU, as stated in its privacy policy.

Evidence: https://easir.com/privacy-policy/, https://easir.com/privacy-policy-products/, https://easir.com/policies/

ISO 27001 (source) — Evidence found

While not a legal requirement, ISO 27001 is a key industry standard for information security management, particularly for a SaaS provider handling sensitive customer data.

Evidence: https://easir.com/iso-27001/, https://easir.com/data-security/

ISAE 3000 (source) — No public evidence

ISAE 3000 is a standard for assurance engagements other than audits or reviews of historical financial information. It could be used to provide a report on various aspects of the company's controls, similar to a SOC 2 report.

Financials

Three-year financials

Financial Resilience Score: 5/10

LOYALTY FACTORY ApS has demonstrated a solid recovery from a loss-making period in 2020-2021, returning to sustained profitability in 2024 and 2025 with net profits of DKK 1.56M and DKK 1.25M respectively. Balance sheet metrics are healthy on a ratio basis, with a solvency ratio of 55% and a liquidity ratio of 523% in 2025, indicating comfortable short-term liquidity coverage. Equity has been rebuilt from DKK 233K in 2023 to DKK 1.55M in 2025, showing meaningful strengthening of the financial position. However, the absolute scale of the business is very small, with equity of only DKK 1.55M and just 7 employees in the Danish entity, meaning any single adverse event or customer loss could rapidly erode the equity buffer. Both EBIT (-19%) and net profit (-20%) declined in 2025, and gross profit is drifting slightly downward, suggesting margin pressure or investment costs. The business is entirely concentrated in the automotive retail sector, which is facing structural disruption from EV transition, direct-to-consumer OEM models, and dealership consolidation. Revenue is not disclosed and customer concentration among a few enterprise OEM contracts adds additional risk. A second auditor change in three years is also worth noting.

Key strengths: Return to sustained profitability with two consecutive years of positive EBIT and net profit, Strong liquidity ratio of 523% and solvency ratio of 55% in 2025, Equity rebuilt from DKK 233K (2023) to DKK 1.55M (2025), Sticky enterprise automotive customer base including JLR, Audi, BMW, Škoda, Group backing from German parent Loyalty Factory GmbH, Stable founder-led management team

Risk factors: Very small absolute equity base of DKK 1.55M vulnerable to adverse events, Small headcount of 7 in Danish entity creates key-person risk, Declining EBIT (-19%) and net profit (-20%) in 2025, Concentrated exposure to automotive retail sector facing structural disruption, Revenue not disclosed in small-company filings limiting external assessment, Likely revenue concentration among a handful of enterprise OEM contracts, Two auditor changes in three years, Parent company Loyalty Factory GmbH also small with limited recent financial visibility

Workforce by country

Signed-in users can see whether their own company is exposed to this vendor's disruption, plus the full sub-vendor list and country breakdowns, every in-scope compliance framework plus gaps and next steps, and alerts when any of it changes.

View the full interactive report