eesy

Denmark · owned by DKTUK Limited (United Kingdom) · eesy.dk · 16 vendors

eesy is a 100% digital mobile company in Denmark, offering mobile subscriptions and 5G internet. It operates on the TDC NET network, focusing on simplicity, no binding, and no hidden fees. eesy is a brand under Nuuday.

Resilience scores

Technology vendors

Services catalogue

3 services in catalogue across 1 category; runs on 16 sub-vendors.

Insights

Last updated 2026-09-13 · revision 1

16 direct vendors, 228 subvendors

Direct vendors by controlling owner country (sample)

Subvendors by controlling owner country (sample)

Migration Readiness: 3/10

Assessed by AI based on technology stack characteristics (cloud-native vs legacy, containerization, microservices), regulatory environment, data residency requirements, financial stability, and vendor lock-in risks. The score ranges from 0-10, where higher scores indicate better readiness for technology migration.

eesy's migration readiness is low, primarily due to the extreme vendor lock-in with TDC NET. As an MVNO, eesy's core business model is built upon utilizing TDC NET's mobile network infrastructure. Migrating away from this fundamental dependency would not be a typical IT migration but rather a complete re-evaluation and restructuring of the core business, involving significant operational, contractual, and financial challenges. While eesy's digital-only self-service platform and its use of modern web technologies like Next.js and Contentful suggest a potentially agile and cloud-ready application layer, this is overshadowed by the deep integration with and reliance on TDC NET. The dependency on Huawei 5G router hardware for its home broadband product also presents a physical asset challenge. Furthermore, the absence of data regarding regulatory environment, data residency requirements, and financial stability makes it difficult to assess potential compliance hurdles or the company's capacity to fund a major migration effort.

Compliance

10 in-scope frameworks identified; showing 3.

EU ePrivacy Directive — Assessment Required

The ePrivacy Directive applies to all electronic communications service providers in the EU, covering confidentiality of communications, traffic data retention, unsolicited communications (spam), and cookie consent. eesy operates a consumer-facing website with cookies, a mobile app, and sends marketing communications. The Danish implementation (Cookiebekendtgørelsen) requires explicit cookie consent. Risk is Medium because eesy has implemented cookie consent management (cookie settings link in footer) and a marketing consent page, indicating awareness. However, full compliance with traffic data retention and communications confidentiality requirements cannot be verified from public sources.

Evidence: https://eesy.dk/kontakt/vilkaar, https://eesy.dk/markedsfoeringssamtykke, https://eur-lex.europa.eu/legal-content/EN/TXT/?uri=CELEX%3A32002L0058, https://www.datatilsynet.dk/english/the-danish-data-protection-agency

ISAE 3000 (source) — Assessment Required

ISAE 3000 is an assurance standard used for third-party reporting on non-financial matters, including data protection and IT controls. It is commonly used in Denmark as an alternative to SOC 2 for assurance reporting. For a consumer-focused MVNO like eesy, ISAE 3000 reporting is not a standard requirement but may be relevant at the TDC Brands group level for enterprise customer assurance. Risk is Low because eesy's primary market is B2C consumers who do not typically require ISAE 3000 reports.

Evidence: https://www.tdcbrands.dk/, https://eesy.dk/kontakt/om-eesy

NIS2 (source) — Assessment Required

Telecommunications providers are explicitly listed as 'Important Entities' under NIS2 Annex II (electronic communications networks and services). eesy operates as a mobile virtual network operator (MVNO) providing electronic communications services in Denmark. The parent group TDC Brands has 3,008 employees and DKK 14.8B revenue, far exceeding the medium enterprise threshold (50+ employees or €10M+ turnover). Denmark transposed NIS2 into national law via the 'Lov om net- og informationssikkerhed' (NIS2-loven). Non-compliance can result in fines up to €10M or 2% of global annual turnover for Important Entities. Risk is High because: (1) telecom is an explicitly covered sector, (2) size thresholds are clearly exceeded at group level, (3) Danish enforcement is active, and (4) no public NIS2 compliance certification or assessment was found for eesy specifically.

Evidence: https://eur-lex.europa.eu/legal-content/EN/TXT/?uri=CELEX%3A32022L2555, https://www.cfcs.dk/, https://www.erhvervsstyrelsen.dk/nis2, https://eesy.dk/kontakt/om-eesy, https://www.tdcbrands.dk/

Financials

Three-year financials

Financial Resilience Score: 6/10

eesy benefits significantly from being part of the TDC Brands / Nuuday portfolio, ultimately owned by a consortium including PFA, PKA, ATP and Macquarie funds. This backing provides access to TDC NET's radio infrastructure at internal transfer prices, giving eesy a structural cost advantage over independent MVNOs. The asset-light, digital-only business model with no retail footprint, self-service app, minimal customer-service headcount, and no long binding contracts helps keep operational expenses low. However, standalone financial data for CVR 40075291 was not accessible in this research session, limiting confidence in the resilience assessment. As a young entity founded in 2018/2019, equity buffers are likely modest and profitability is likely dependent on intra-group cost allocations. The company faces intense price competition in the Danish low-cost mobile segment with thin margins per SIM and easy churn due to no binding contracts. Additionally, eesy has no independent access to spectrum or network, making it entirely dependent on parent TDC/Nuuday's strategic decisions and wholesale terms.

Key strengths: Backing of Tier-1 parent TDC Brands / Nuuday with consortium ownership (PFA, PKA, ATP, Macquarie), Access to TDC NET infrastructure at internal transfer prices, Asset-light, digital-only model with low opex, Rides on 'Denmark's best mobile network' quality reputation (11 years running), Positioned in growing value/discount segment of Danish mobile market

Risk factors: Intense price competition in Danish low-cost mobile segment with thin margins, Easy customer churn due to no binding contracts, Brand cannibalisation risk with sister brands Telmore and CBB within TDC Brands, Complete dependency on parent for network, spectrum and wholesale terms, Small standalone entity with likely modest equity buffers, Profitability likely dependent on intra-group cost allocations

Revenue by geography

Revenue by product/service

Workforce by country

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