eMailPlatform ApS Due Diligence
Run due diligence on eMailPlatform ApS: check compliance and get alerts when suppliers change.
Denmark · emailplatform.com · 12 vendors
MarketingPlatform ApS is a Danish e-mail marketing and automation platform that provides a system for sending newsletters and SMS campaigns. The company sells subscriptions primarily to businesses, foundations, and associations. It offers tools for creating engaging campaigns, powerful automations, and effective forms, along with intuitive reports to track performance.
Resilience scores
- Digital Sovereignty: 33
- Digital Resilience: 7
- Financial Resilience: 7
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Services catalogue
1 service in catalogue across 1 category; runs on 12 sub-vendors.
- eMailPlatform
Insights
Last updated 2026-09-13 · revision 7
12 direct vendors, 152 subvendors
Direct vendors by controlling owner country (sample)
- United States: 6
- United Kingdom: 1
- Denmark: 2
Subvendors by controlling owner country (sample)
- Japan: 3
- Norway: 1
- Portugal: 1
Compliance
7 in-scope frameworks identified; showing 3.
ePrivacy Directive — Evidence found
Evidence: https://marketingplatform.com/cookie-and-privacy-policy/, https://marketingplatform.com/how-emailplatform-complies-with-gdpr/, https://eur-lex.europa.eu/legal-content/EN/TXT/?uri=CELEX%3A32002L0058
Danish Data Protection Act — Evidence found
Evidence: https://marketingplatform.com/how-emailplatform-complies-with-gdpr/, https://www.datatilsynet.dk/, https://www.retsinformation.dk/eli/lta/2018/502
GDPR (source) — Evidence found
Evidence: https://marketingplatform.com/how-emailplatform-complies-with-gdpr/, https://marketingplatform.com/data-processing-agreement/, https://marketingplatform.com/wp-content/uploads/2022/11/DPA-LINK-as-Processor-V1.34_29November2020_fixed.pdf, https://marketingplatform.com/cookie-and-privacy-policy/, https://marketingplatform.com/terms-of-use/, https://cloud.google.com/security/encryption-at-rest
Financials
Three-year financials
- null:
Financial Resilience Score: 7/10
MarketingPlatform ApS (formerly eMailPlatform) benefits significantly from its acquisition by LINK Mobility Group ASA, an Oslo-listed CPaaS company with group revenues of NOK 5+ billion, 700+ employees across 22 countries, and 50,000+ customers. This parent-company backing dramatically reduces standalone financing and liquidity risk for the Danish ApS entity. The business model itself—SaaS email marketing and automation—typically generates sticky recurring subscription revenue with high customer retention, further supporting resilience. The company has a solid blue-chip customer base in Denmark including Novo Nordisk, Verisure, Royal Unibrew, Danske Regioner, dao, med24, FTZ, and Ib Laursen, providing a stable enterprise/mid-market revenue foundation. Product breadth across email, SMS, marketing automation, CDP, and omnichannel enables cross-sell opportunities, and GDPR/EU data residency positioning provides competitive differentiation against US vendors for regulated Nordic customers. However, standalone financial figures could not be retrieved from CVR/virk.dk in the research session, limiting quantitative assessment. As a small Danish ApS pre-acquisition, revenues were likely modest (single- to low-double-digit million DKK range), and the company faces intense competition from global giants (HubSpot, Mailchimp, Klaviyo, Adobe/Marketo, Salesforce) as well as Nordic rivals (Ubivox, Heyloyalty, APSIS/Efficy). Integration and rebranding risks (eMailPlatform → MarketingPlatform → 'by LINK Mobility') could create customer confusion, and geographic concentration in Denmark limits diversification.
Key strengths: Owned by publicly listed LINK Mobility Group ASA (Oslo Børs) with NOK 5+ billion group revenues, Sticky SaaS recurring subscription revenue model with high retention, Blue-chip Danish customer base including Novo Nordisk, Verisure, Royal Unibrew, Product breadth across email, SMS, marketing automation, CDP, omnichannel, GDPR/EU data residency competitive differentiation vs US vendors, Parent company scale: 700+ employees, 22 countries, 50,000+ customers
Risk factors: Intense competition from global players (HubSpot, Mailchimp, Klaviyo, Adobe/Marketo, Salesforce), Competition from Nordic rivals (Ubivox, Heyloyalty, APSIS/Efficy), Small standalone scale limits independent R&D investment, Integration and rebranding risk (eMailPlatform → MarketingPlatform → LINK Mobility), Geographic concentration in Denmark, FX layer from NOK parent reporting, Not broken out as reporting segment in parent's IFRS accounts
Revenue by geography
- Peru: 0%
- Spain: 0%
- Denmark and Nordics: 0%
Revenue by product/service
- SMS marketing: 0%
- Email marketing: 0%
- Integrations / API: 0%
- Customer Data Platform: 0%
- Marketing automation / FlowBuilder: 0%
Workforce by country
- Denmark: 0
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