Endurance AI Due Diligence

Run due diligence on Endurance AI: check compliance and get alerts when suppliers or ownership change.

Denmark · owned by Independent (Denmark) · enduranceai.dk · 9 vendors

Endurance AI is a Denmark-based company operating under the .dk country-code top-level domain, with its website served in British English. The company appears to be focused on artificial intelligence solutions, as indicated by its name and domain. Further details about its specific products, services, or founding year could not be verified due to restricted website access.

Resilience scores

Disruption prediction

The category benchmark for Endurance AI is a 5% probability of disruption in the next three months.

Technology vendors

Insights

Last updated 2026-10-01 · revision 8

9 direct vendors, 33 subvendors

Direct vendors by controlling owner country (sample)

Subvendors by controlling owner country (sample)

Migration Readiness: 2/10

Assessed by AI based on technology stack characteristics (cloud-native vs legacy, containerization, microservices), regulatory environment, data residency requirements, financial stability, and vendor lock-in risks. The score ranges from 0-10, where higher scores indicate better readiness for technology migration.

Endurance AI demonstrates low migration readiness. A significant impediment is the "High" vendor lock-in risk, stemming from reliance on only three vendors, which could make transitioning to new platforms or services complex and costly. The regulatory environment presents substantial hurdles; GDPR compliance is "Partially Compliant" with a "High" risk, necessitating updates and assessments that would impact any data migration strategy. The EU AI Act and NIS2 Directive are both in an "Assessment Required" state, with "High" and "Medium" risk levels, indicating that any migration involving AI systems or critical digital services would require extensive compliance planning. Crucially, as an EU-based company, strict GDPR data residency requirements for transfers outside the EEA will severely constrain cloud provider choices and data architecture during migration. The absence of information on the internal tech stack (e.g., cloud-native vs. legacy, containerization) makes it impossible to assess technical compatibility for migration. Similarly, the lack of financial stability data prevents an evaluation of the company's capacity to fund a significant migration effort.

Compliance

10 in-scope frameworks identified; showing 3.

ISO 27001 (source) — No public evidence

While not mandatory, ISO 27001 is a widely recognized standard for information security management. Customers in the health and fitness technology sector may expect this certification.

EU Data Governance Act — No public evidence

The Data Governance Act aims to facilitate data sharing and reuse within the EU. As a company that collects and processes user data from various sources, Endurance AI may be subject to its provisions.

Evidence: https://www.endurancecoaching.ai/terms-of-service, https://www.endurance-capital.co/privacy/, https://www.productlawperspective.com/2026/08/eus-new-ai-product-liability-directive-what-manufacturers-need-to-know/, https://www.gibsondunn.com/eu-product-liability-directive-responding-to-software-ai-and-complex-supply-chains/, https://www.datasunrise.com/data-compliance/eu-data-governance-act/, https://edaa.eu/digital-services-act/obligations-for-very-large-online-platforms/

EU Product Liability Directive — No public evidence

The directive applies to software and AI systems placed on the EU market. Endurance AI's coaching platform falls under this definition as it provides a digital service to consumers within the EU.

Evidence: https://www.gibsondunn.com/eu-product-liability-directive-responding-to-software-ai-and-complex-supply-chains/, https://www.productlawperspective.com/2026/08/eus-new-ai-product-liability-directive-what-manufacturers-need-to-know/, https://heydata.eu/en/magazine/eu-product-liability-directive-2024-2853-digital-software-ai, https://www.endurancecoaching.ai/terms-of-service, https://www.reedsmith.com/articles/eu-product-liability-directive-software-digital-products-cybersecurity/, https://whatstrending.fenwick.com/post/the-eu-updates-its-products-liability-directive-to-include-ai

Financials

Financial Resilience Score: 4/10

Endurance AI (enduranceai.dk) is a solo consultancy operated by Nicola Hartley from Lejre, Denmark, with no filed annual accounts in CVR or Proff.dk. The business has an inherently low-cost, low-overhead structure as a one-person advisory from a home base, which provides resilience against revenue variability. The founder brings substantial credentials from 16 years in the UK Royal Air Force and prior consulting engagements with Microsoft, Vodafone, Citi, Fujitsu, CGI, UK Cabinet Office and Ministry of Defence, supporting pricing power and reputation. However, the business carries significant key-person concentration risk, as all revenue depends on one individual's billable capacity. The founder only relocated to Denmark in 2025 and is still building a local client base in a market where trust-based, long-term supplier relationships dominate. The absence of filed financial statements limits counterparty creditworthiness assessment, and the business has a clear scale ceiling without subcontracting. Overall resilience is moderate-to-low, reflecting a nascent Danish practice with strong individual credentials but limited financial transparency and single-person dependency.

Key strengths: Low-cost, low-overhead sole-trader structure, Established UK client credentials (Microsoft, Vodafone, Citi, Fujitsu, CGI, UK Cabinet Office, MoD), Topical service positioning in AI adoption and change management, Active local network memberships (Keystones Investor, DTU Mentor, Lederne, Lejre and Roskilde chambers)

Risk factors: Key-person concentration — revenue depends on one individual, Market-entry risk — founder only relocated to Denmark in 2025, Language and brand clarity risk (Danish fluency; name confusable with AI product companies), No financial transparency — no filed accounts in CVR, Scale ceiling without subcontracting

Revenue by geography

Revenue by product/service

Workforce by country

Signed-in users can see whether their own company is exposed to this vendor's disruption, plus the full sub-vendor list and country breakdowns, every in-scope compliance framework plus gaps and next steps, and alerts when any of it changes.

View the full interactive report