Extole, Inc. Due Diligence

Run due diligence on Extole, Inc.: check compliance and get alerts when suppliers change.

United States · www.extole.com · 13 vendors

Extole, Inc. is a customer-led growth platform that provides an enterprise referral and customer engagement platform. It enables marketers to acquire new customers and increase loyalty by turning existing customers into advocates through referral, influencer, and loyalty programs. The platform offers tools for personalization, automated rewards, and performance analytics.

Resilience scores

Technology vendors

Services catalogue

2 services in catalogue across 2 categories; runs on 13 sub-vendors.

Insights

Last updated 2026-08-17 · revision 2

13 direct vendors, 194 subvendors

Direct vendors by controlling owner country (sample)

Subvendors by controlling owner country (sample)

Compliance

8 in-scope frameworks identified; showing 3.

CAN-SPAM Act — Evidence found

Evidence: https://www.extole.com/tos/

EU-US Data Privacy Framework — Evidence found

Evidence: https://security.extole.com/, https://www.dataprivacyframework.gov/

ISO 27001 (source) — Evidence found

Evidence: https://security.extole.com/, https://www.extole.com/

Financials

Three-year financials

Financial Resilience Score: 6/10

Extole, Inc. is a private, venture-backed SaaS company founded in 2010 with no public financial disclosures, making a definitive resilience assessment challenging. The company has demonstrated longevity of approximately 15 years in the competitive MarTech niche, backed by tier-1 venture investors including Norwest, Redpoint, Scale Venture Partners, Shasta Ventures, and Trident. Total disclosed venture funding is estimated at roughly $45-55M across multiple rounds from 2011 through 2017. Strengths supporting resilience include a diversified enterprise client roster spanning retail, financial services, telecom, travel & hospitality, and consumer fintech verticals, with notable customers such as Athleta, L'Oréal Paris, Discover Card, ASICS, Bose, and Ancestry. The company maintains ISO/IEC 27001 certification and GDPR/CCPA/EU-US DPF compliance, supporting enterprise sales cycles. Recent product expansion into AI/MCP integrations positions the company for evolving MarTech buying patterns. Risks include the lack of a publicly reported funding round since ~2017, which could indicate either self-sustainability or funding pressure. The company faces intense competition from Friendbuy, Talkable, Mention Me, Yotpo, Annex Cloud, and increasingly from built-in loyalty features in CDPs and commerce platforms. Revenue is exposed to discretionary marketing budgets, making it cyclical with retail and consumer-brand spend patterns. The absence of public financial transparency limits the ability to fully assess credit and counterparty risk.

Key strengths: 15-year operating history with mature product portfolio, Diversified enterprise client base across multiple verticals, Tier-1 venture backing from Norwest, Redpoint, Scale, Shasta, and Trident, ISO/IEC 27001 certification and GDPR/CCPA compliance, Recent AI/MCP product expansion positioning for market shifts, Estimated ~$45-55M cumulative venture funding

Risk factors: No public financial transparency (revenue, EBIT, equity undisclosed), Last publicly reported funding round was ~2017, Highly competitive MarTech niche with commoditization risk, Dependency on cyclical discretionary marketing budgets, Potential concentration risk in large enterprise contracts, Competition from built-in features in CDPs and commerce platforms

Revenue by geography

Workforce by country

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