Factors.ai Due Diligence

Run due diligence on Factors.ai: check compliance and get alerts when suppliers change.

United States · www.factors.ai · 12 vendors

Factors.ai is an AI-powered B2B demand generation and attribution platform. It helps businesses capture intent, identify accounts, run tailored ad and outreach campaigns, and measure the impact of marketing efforts on pipeline and revenue. The platform offers solutions for account intelligence, revenue attribution, customer journeys, and unified reporting to optimize go-to-market operations.

Resilience scores

Technology vendors

Services catalogue

1 service in catalogue across 1 category; runs on 12 sub-vendors.

Insights

Last updated 2026-06-14 · revision 1

12 direct vendors, 162 subvendors

Direct vendors by controlling owner country (sample)

Subvendors by controlling owner country (sample)

Compliance

4 in-scope frameworks identified; showing 3.

GDPR (source) — Evidence found

Evidence: https://www.factors.ai/legal/privacy-policy, https://www.factors.ai/legal/data-processing-agreement

ISAE 3000 (source) — No public evidence

SOC 2 (source) — Evidence found

Evidence: https://www.factors.ai/security

Financials

Three-year financials

Financial Resilience Score: 6/10

Factors.ai shows moderate financial resilience based on qualitative indicators, though no audited financials are publicly available. The company benefits from a strong cap-table signal with Tier-1 backers (Elevation Capital, Emergent Ventures) and a deep bench of SaaS-operator angels from Freshworks, Chargebee, InMobi, and LivSpace, suggesting access to follow-on capital. The classic India-US SaaS arbitrage model—engineering and customer success in Bengaluru with US sales—keeps burn moderate relative to ARR. The company has expanded product breadth from attribution analytics into a multi-product ABM suite including LinkedIn AdPilot, Google AdPilot, Sales Intelligence, and AI agents (Scout), supporting net revenue retention. Credible customer logos (Sprinklr, Chargebee, Rocketlane, Descope) and a 4.5 G2 rating across 100+ reviews indicate product-market fit. Security/compliance posture (ISO, SOC, GDPR) supports mid-market and enterprise sales. However, significant risks weigh on the score. The competitive landscape includes 6sense, Demandbase, ZoomInfo, and HubSpot—all 10-100x larger. The publicly visible $2M seed is small for this capital-intensive category, and no later rounds have been confirmed. Profitability, burn, and gross margin are unknown. Dependencies on third-party data partners (LinkedIn API, Google Ads) create single-point risks, and macro tightening of B2B SaaS marketing budgets in 2023-2024 adds pressure on mid-tier players.

Key strengths: Tier-1 VC backing from Elevation Capital and Emergent Ventures, Strong angel investor bench from Freshworks, Chargebee, InMobi, LivSpace, India-US SaaS cost arbitrage model keeps burn moderate, Multi-product ABM suite supports net revenue retention, Credible enterprise customer logos (Sprinklr, Chargebee, Rocketlane), ISO, SOC, GDPR compliance enables mid-market/enterprise sales, G2 Mid-Market leader recognition in ABM/Attribution

Risk factors: Crowded competitive set with 10-100x larger competitors (6sense, Demandbase, ZoomInfo), Capital-intensive category requiring continuous data and AI spend, Small disclosed seed round ($2M) relative to category needs, No public profitability or cash runway data, Dependency on third-party data partners (LinkedIn API, Google Ads), B2B SaaS marketing budget tightening in 2023-2024, ABM tool consolidation risk for mid-tier players, No confirmed Series A or follow-on funding in public sources

Workforce by country

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