Fibbler Due Diligence
Run due diligence on Fibbler: check compliance and get alerts when suppliers or ownership change.
Sweden · owned by Independent (Sweden) · www.fibbler.co · 13 vendors
Fibbler is a paid ads attribution and activation platform that identifies companies engaging with LinkedIn Ads and Google Ads, then connects that engagement data to pipeline and revenue in CRMs such as HubSpot, Salesforce, and Attio. It enables B2B marketers to prove the revenue impact of their paid ad campaigns and alerts sales teams when target companies show intent signals. Fibbler is an official LinkedIn Marketing Partner and serves over 2,000 marketers.
Resilience scores
- Digital Sovereignty: 8
- Digital Resilience: 7
- Financial Resilience: 5
Technology vendors
- Dealfront — Technology — Germany
- Resend Labs, Inc. — Technology — United States
- Stripe, Inc. — Financial Services — United States
- and 10 more
Insights
Last updated 2026-10-23 · revision 7
13 direct vendors, 162 subvendors
Direct vendors by controlling owner country (sample)
- United States: 11
- Netherlands: 1
- United Kingdom: 1
Subvendors by controlling owner country (sample)
- Japan: 1
- Sweden: 5
- Singapore: 1
Compliance
3 in-scope frameworks identified; showing 3.
GDPR (source) — Evidence found
Evidence: https://www.fibbler.co/privacy-policy, https://www.fibbler.co/security, https://cdn.fibbler.co/pdf/security-audit-report.pdf
SOC 2 (source) — No public evidence
Evidence: https://www.fibbler.co/security, https://cdn.fibbler.co/pdf/security-audit-report.pdf
ISO 27001 (source) — No public evidence
Evidence: https://www.fibbler.co/security, https://cdn.fibbler.co/pdf/security-audit-report.pdf
Financials
Three-year financials
- 2024:
- 2023:
- 2022:
Financial Resilience Score: 5/10
Fibbler AB occupies a well-defined niche in the B2B SaaS attribution space, specifically LinkedIn Ads attribution and activation for SMB marketers. Its official LinkedIn Marketing Partner and HubSpot App Marketplace certifications provide meaningful distribution credibility and barriers to early-stage replication. A 4.9/5 G2 rating and a claimed user base of 2,000+ marketers indicate genuine product-market fit and early commercial traction, while a community-led growth model (affiliate program, playbooks, Wall of Love) suggests capital-efficient scaling consistent with a bootstrapped or lightly funded operation. However, the company's financial position cannot be verified due to inaccessibility of its statutory filings with Bolagsverket during this research session. As a micro-cap Swedish startup, Fibbler almost certainly operates with limited financial reserves, making it vulnerable to customer churn, prolonged B2B sales cycles, or a contraction in marketing technology spend. The absence of any disclosed external funding rounds further constrains confidence in its runway and scaling capacity. Platform dependency represents a structural risk: the core product is deeply reliant on LinkedIn's API and Marketing Partner program terms. Any adverse change to LinkedIn's data-sharing policies or partner program could materially impair the product's functionality and value proposition. Competitive pressure from better-funded players such as Dreamdata, HockeyStack, Factors.ai, and RB2B adds further uncertainty, particularly given Fibbler's SMB focus which limits average contract values and revenue concentration per customer. The company's Swedish domicile combined with a predominantly USD/EUR customer base introduces FX exposure between SEK-denominated costs and foreign-currency revenues. The overall resilience score of 5 reflects a balanced view: strong qualitative indicators of product-market fit and efficient growth mechanics are offset by unverifiable financials, platform concentration risk, limited scale, and a competitive landscape increasingly dominated by well-capitalized incumbents.
Key strengths: Official LinkedIn Marketing Partner and HubSpot App Marketplace partner status providing distribution leverage, 4.9/5 G2 rating indicating strong customer satisfaction and word-of-mouth potential, 2,000+ marketers on platform demonstrating early commercial traction, Community-led, capital-efficient growth model (affiliate program, playbooks, Wall of Love), Expanding product surface with Google Ads attribution and forthcoming MCP integration, Niche product-market fit in LinkedIn Ads attribution with limited direct CRM-native competitors
Risk factors: Deep platform dependency on LinkedIn API and Marketing Partner program terms, No publicly verified financial data — statutory accounts inaccessible in this session, No disclosed external funding, suggesting potential scale constraints, Competitive pressure from well-funded players (Dreamdata, HockeyStack, Factors.ai, RB2B), Micro-cap scale with likely limited financial reserves and vulnerability to churn or market downturns, FX exposure between SEK-denominated costs and USD/EUR customer revenues, SMB customer focus limits average contract values and revenue per customer
Revenue by geography
- Other: 0%
- United States: 0%
- United Kingdom: 0%
- Western Europe (ex-Sweden): 0%
Revenue by product/service
- LinkedIn Ads Attribution & Activation (Core SaaS Subscription): 95%
- Google Ads Attribution (Newly Launched): 5%
Workforce by country
- Sweden: 0
Signed-in users can see whether their own company is exposed to this vendor's disruption, plus the full sub-vendor list and country breakdowns, every in-scope compliance framework plus gaps and next steps, and alerts when any of it changes.