FirmaPlus Due Diligence

Run due diligence on FirmaPlus: check compliance and get alerts when suppliers or ownership change.

Denmark · owned by Independent (Denmark) · www.firmaplus.dk · 9 vendors

FirmaPlus is a Danish HR consultancy founded in 2010, specialising in career coaching, outplacement, recruitment, and retention services for workers aged 50 and above. The company offers sparring programmes, talent testing (TT38), lectures, and onplacement services to both job seekers and businesses seeking experienced candidates. It is headquartered in Kgs. Lyngby, near Copenhagen, and operates through a network of partners covering all of Denmark.

Resilience scores

Technology vendors

Insights

Last updated 2026-10-02 · revision 2

9 direct vendors, 100 subvendors

Direct vendors by controlling owner country (sample)

Subvendors by controlling owner country (sample)

Migration Readiness: 4/10

Assessed by AI based on technology stack characteristics (cloud-native vs legacy, containerization, microservices), regulatory environment, data residency requirements, financial stability, and vendor lock-in risks. The score ranges from 0-10, where higher scores indicate better readiness for technology migration.

FirmaPlus demonstrates medium migration readiness, leaning towards the lower end. The primary challenge lies in its internal tech stack, which is centered around WordPress. This traditional CMS is not inherently cloud-native, containerized, or microservices-based, implying that a significant migration to a modern cloud environment would likely require re-platforming or substantial re-architecture rather than a straightforward lift-and-shift. The "Medium" vendor lock-in risk, with 4 vendors, could also introduce complexity in disentangling services or renegotiating contracts during a migration process. On the positive side, FirmaPlus's consistent financial growth provides the capacity to fund a potential migration. Existing GDPR compliance simplifies data handling considerations within the EU/EEA, and there are no explicit strict data residency requirements beyond general GDPR adherence, which offers some flexibility.

Compliance

9 in-scope frameworks identified; showing 3.

ISO 27001 (source) — No public evidence

ISO 27001 is a voluntary standard for information security management. In Denmark, it is strongly recommended for sectors handling sensitive data, like healthcare, to demonstrate GDPR compliance and secure contracts.

Evidence: https://www.isms.online/iso-27001/country/denmark/, https://vertexcertifiers.com/iso-27001-certification-in-denmark/, https://acture.dk/en/it-og-persondatasikkerhed/, https://copla.com/blog/compliance-regulations/iso-27001-regulations-and-implementation-in-denmark/

Markedsføringsloven — No public evidence

The Marketing Practices Act applies to all public and private businesses in Denmark. It governs all forms of marketing and commercial communication to ensure it is not misleading or aggressive.

Evidence: https://www.danskerhverv.dk/radgivning/markedsforing---lov-og-ret/, https://lex.dk/Markedsf%C3%B8ringsloven, https://www.lederne.dk/lederne-virksom/oekonomi-og-salg/marketing/markedsfoeringsloven, https://mediapoint.dk/viden/marketingordbog/markedsforingsloven/

SOC 2 (source) — No public evidence

SOC 2 is a voluntary assurance framework focused on controls related to security, availability, processing integrity, confidentiality, and privacy. It is not a legal requirement in Denmark.

Financials

Three-year financials

Financial Resilience Score: 4/10

FirmaPlus is a Danish sole proprietorship (enkeltmandsvirksomhed) founded in 2004 with the FirmaPlus brand launched in 2010/2011. As a sole proprietorship, it is not legally required to file annual reports with CVR/Erhvervsstyrelsen, which means no verifiable revenue, EBIT, or equity figures exist publicly for any fiscal year. This opacity itself is a resilience concern for external stakeholders. The owner, Hans Ussing Larsen, bears unlimited personal liability, and there is no equity cushion in the limited-company sense. The company self-reports strong year-over-year growth in revenue, earnings, and customer count since 2011, but these claims are unverifiable. Qualitatively, the business has a long operating history (since 2004), a defensible niche in Denmark's 50+ workforce market, and nationwide reach via a partner network headquartered in Kongens Lyngby. However, material business-model risk has emerged: municipal jobcenter caseloads dropped sharply from 34,000 jobseekers 50+ in 2021 to 22,000 in 2023, and jobcenters discontinued cooperation with most actors due to budget cuts. This has forced a pivot to private-pay clients, representing significant revenue concentration risk and transition uncertainty. Combined with key-person dependency on the founder and the lack of transparent financials, the overall resilience profile is modest.

Key strengths: Long operating history since 2004 (FirmaPlus brand since 2010/2011), Differentiated niche in 50+ workforce HR consulting, Nationwide Danish footprint via partner network, Diversified service portfolio: HR consulting, bookkeeping (via sister entity ManEcon), lectures, courses, 50+ Jobdatabase, Self-reported continuous growth in revenue, earnings and customer count since 2011

Risk factors: Sole proprietorship structure: unlimited personal liability for owner, no equity cushion, No public financial disclosure - complete opacity to external stakeholders, Municipal jobcenter caseload declined from 34,000 (2021) to 22,000 (2023), Jobcenters discontinued cooperation with most actors due to budget cuts, forcing pivot to private-pay clients, Key-person risk - business personally identified with founder Hans Ussing Larsen, Historical revenue concentration in public-sector (municipal jobcenter) contracts

Revenue by geography

Revenue by product/service

Workforce by country

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