FlippingBook Due Diligence

Run due diligence on FlippingBook: check compliance and get alerts when suppliers change.

United States · flippingbook.com · 20 vendors

FlippingBook is a technology company that provides software and cloud services for transforming static PDFs into engaging, interactive HTML5 flipbooks. Its products, FlippingBook Online and FlippingBook Publisher, enable users to customize, brand, and protect their digital documents. The company's solutions are used for marketing, sales, and HR purposes, making business content attractive and easy to deliver across various devices.

Resilience scores

Technology vendors

Services catalogue

2 services in catalogue across 1 category; runs on 20 sub-vendors.

Insights

Last updated 2026-05-24 · revision 1

20 direct vendors, 214 subvendors

Direct vendors by controlling owner country (sample)

Subvendors by controlling owner country (sample)

Compliance

3 in-scope frameworks identified; showing 3.

GDPR (source) — Evidence found

Evidence: https://flippingbook.com/security, https://flippingbook.com/help/common/privacy-policy-and-disclaimer

ISO 27001 (source) — No public evidence

Evidence: https://flippingbook.com/security

SOC 2 (source) — No public evidence

Evidence: https://flippingbook.com/security

Financials

Three-year financials

Financial Resilience Score: 6/10

FlippingBook is a long-established (founded 2004, ~21 years) privately held SaaS company headquartered legally in Malta (FlippingBook Limited) with a global sales footprint. The business benefits from a recurring subscription model, self-reported scale of 70,000+ paying customers across 190 countries, 193 of the Fortune 500 as customers, and signals of customer stickiness (avg customer lifetime >5 years, 98% support satisfaction, 93% recommendation rate). The company appears bootstrapped with no detectable VC backing, implying it is likely self-funding and cash-generative. However, the absence of any publicly disclosed revenue, EBIT, equity, or headcount figures from primary sources limits confidence. The company is not SEC-registered and Malta Business Registry filings are paywalled and were not retrieved. The flipbook category is mature and under competitive pressure from Issuu, Flipsnack, FlipHTML5, Publuu, Yumpu, and broader alternatives like Canva and native HTML. Historic development presence in Riga, Latvia raises some post-2022 operational risk. Overall, qualitative indicators suggest a durable, healthy small-to-mid-size SaaS business, but opacity prevents a higher score.

Key strengths: 20+ years operating history since 2004, Recurring SaaS subscription revenue model with high gross margins, 70,000+ paying customers across 190 countries, 193 of Fortune 500 as customers, Average customer lifetime >5 years implying low churn, 98% support satisfaction, 93% recommendation rate, Diversified product line (Online, Publisher, Automation, Salespal), Bootstrapped / privately owned, likely cash-generative

Risk factors: No public disclosure of revenue, EBIT, equity, or headcount, Not SEC-registered; Malta filings paywalled and unverified, Mature, niche category under pressure from HTML, Canva, and native PDF viewers, Crowded competitive landscape (Issuu, Flipsnack, FlipHTML5, Publuu, Yumpu), Likely SMB long-tail customer concentration, Historic Riga, Latvia engineering footprint poses geopolitical/operational risk post-2022, No institutional capital backing limits M&A/marketing firepower

Revenue by geography

Revenue by product/service

Workforce by country

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