Forsta Due Diligence

Run due diligence on Forsta: check compliance and get alerts when suppliers change.

United States · www.forsta.com · 38 vendors

Forsta is a global technology company that powers an industry-leading Experience and Research Technology Platform. It gathers and analyzes data, translating findings into actionable insights to inform decision-making and drive growth for organizations. The company's HX (Human Experience) Platform breaks down silos between Customer Experience (CX), Employee Experience (EX), and Market Research to provide a comprehensive understanding of audience experiences.

Resilience scores

Technology vendors

Services catalogue

4 services in catalogue across 1 category; runs on 38 sub-vendors.

Insights

Last updated 2026-08-11 · revision 6

38 direct vendors, 267 subvendors

Direct vendors by controlling owner country (sample)

Subvendors by controlling owner country (sample)

Compliance

8 in-scope frameworks identified; showing 3.

HIPAA (source) — No public evidence

Evidence: https://legal.forsta.com/legal/privacy-notice/, https://www.forsta.com/industry/insurance/

CCPA — Evidence found

Evidence: https://legal.forsta.com/legal/privacy-notice/

SOC 2 (source) — No public evidence

Evidence: https://legal.forsta.com/legal/forsta-technical-and-organizational-measures/, https://legal.forsta.com/

Financials

Three-year financials

Financial Resilience Score: 7/10

Forsta is a private, PE-owned technology roll-up whose standalone financials are not publicly disclosed. The most concrete financial data point is the US$6.75 billion enterprise value implied by the May 2026 announced Qualtrics acquisition of Press Ganey Forsta, which validates significant scale and enterprise value. The company benefits from well-capitalized ownership by Leonard Green & Partners and Ares Management, enabling aggressive M&A activity including the InMoment acquisition in 2025. The company demonstrates strong market positioning as a Leader in the 2025 and 2026 Gartner Magic Quadrant for Voice of the Customer Platforms and IDC MarketScape for VoC. Its blue-chip client base includes Walmart, Verizon, GM, Allianz, Microsoft, Meta, Best Buy, and Virgin Money, with 2,500+ brands across 100+ countries. The successful US$6.75 bn liquidity event to Qualtrics validates the enterprise value. However, risks include a private-equity-backed capital structure likely carrying significant leverage from multiple large acquisitions, integration risk from merging 6-8 legacy platforms, competitive intensity with Qualtrics, Medallia, SurveyMonkey, Sprinklr, and Verint, potential customer overlap/churn from consolidation, and transition risk during the 2026 Qualtrics integration.

Key strengths: US$6.75 billion enterprise value from Qualtrics acquisition (May 2026), Well-capitalized PE ownership (Leonard Green & Partners, Ares Management), Scale and platform breadth combining Confirmit, FocusVision, InMoment, Rio SEO, ReviewTrackers, Dapresy, Blue-chip client base of 2,500+ brands including Walmart, Verizon, GM, Microsoft, Meta, Leader in 2025 and 2026 Gartner Magic Quadrant for VoC Platforms, Global reach across 100+ countries with 70,000+ projects/year, Successful liquidity event validates enterprise value

Risk factors: PE-backed capital structure likely carries significant leverage, Integration risk from merging 6-8 legacy platforms, Intense competition from Qualtrics, Medallia, SurveyMonkey, Sprinklr, Verint, Customer overlap/churn risk from consolidation of multiple brands, Transition risk during Qualtrics integration in 2026, No public financial disclosure limits transparency, Interest expense pressure from acquisition-heavy strategy

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