Fullstory Due Diligence
Run due diligence on Fullstory: check incident history and compliance and get alerts when suppliers or ownership change.
United States · owned by Independent (United States) · www.fullstory.com · 26 vendors
Turn your data from a rear-view mirror into a forward-facing guidance system. Fullstory captures complete user behavioral context so your AI stack can see, act, and improve in near real time.
Resilience scores
- Digital Sovereignty: 92
- Digital Resilience: 9
- Financial Resilience: 7
Disruption prediction
Fullstory: 1 critical incidents expected in the next three months, based on its recorded incident history.
Forecast estimates are rounded up to whole numbers.
No active incident reported (its status page, as of 2026-11-09 17:55 UTC)
19 of Fullstory's 26 vendors have incident tracking.
Technology vendors
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- and 25 more
Services catalogue
10 services in catalogue across 4 categories; runs on 26 sub-vendors.
- FullStory
- User Experience
- Fullcapture
Insights
Last updated 2026-08-11 · revision 6
26 direct vendors, 258 subvendors
Direct vendors by controlling owner country (sample)
- United States: 24
- Australia: 1
- Switzerland: 1
Subvendors by controlling owner country (sample)
- South Korea: 1
- Japan: 2
- Denmark: 4
Compliance
12 in-scope frameworks identified; showing 3.
PDPA — No public evidence
Evidence: https://www.fullstory.com/, https://www.fullstory.com/legal/privacy-policy/, https://trust.fullstory.com/
Modern Slavery Act — Evidence found
Evidence: https://www.fullstory.com/legal/modern-slavery-statement/, https://www.fullstory.com/
SOC 2 (source) — Evidence found
Evidence: https://www.fullstory.com/privacy-resources/, https://trust.fullstory.com/, https://assets.ctfassets.net/dkgr2j75jrom/5TmiIGvC3SishyoyYzcHey/2598988d7fa73c0529509b4e3217a7f7/Fullstory_Privacy___Security_Guide_2025.pdf
Financials
Three-year financials
- 2025:
- 2024:
- 2023:
Financial Resilience Score: 7/10
Fullstory demonstrates strong qualitative financial resilience despite the absence of publicly disclosed financial statements. The company is backed by a high-quality investor syndicate including Kleiner Perkins, GV, Stripes, Dell Technologies Capital, Salesforce Ventures, and Permira, providing access to follow-on capital. Its enterprise customer base features blue-chip logos across diversified verticals (Pizza Hut, Chipotle, JetBlue, Adobe, KeyBank, Mastercard, BNY, Shopify, PepsiCo), which typically supports higher net revenue retention and lower churn than SMB-focused SaaS. The company has been named to the Inc. 5000 for five consecutive years, implying sustained double-digit revenue growth. Fullstory reports 2H FY2025 as its fastest overall growth in three years, with StoryAI expanding ~8x over three quarters and adopted by over 50% of new Q4 accounts. The November 2025 Usetiful acquisition indicates balance-sheet capacity for inorganic growth. However, resilience is capped by zero public financial transparency, a 2021 peak-cycle ~$1.8B valuation that may face reset pressure, and intense competitive dynamics against well-funded peers including Amplitude, Contentsquare, Adobe, and free tools like Microsoft Clarity.
Key strengths: Strong investor backing from Kleiner Perkins, GV, Stripes, Dell Technologies Capital, Salesforce Ventures, and Permira, Enterprise segment with sustained double-digit growth for three consecutive years, Diversified enterprise customer base including Pizza Hut, Chipotle, JetBlue, Adobe, Mastercard, BNY, Shopify, PepsiCo, Named to Inc. 5000 for five consecutive years indicating continuous revenue growth, Multi-product expansion motion (Analytics, StoryAI, Anywhere, Workforce, Guides & Surveys), StoryAI grew ~8x over three quarters, adopted by >50% of new Q4 FY25 accounts, M&A capacity demonstrated via Usetiful acquisition (Nov 2025), New CFO Chad Gold appointed April 2025, signaling potential financing/IPO track, Recurring SaaS subscription revenue model
Risk factors: Zero public financial transparency (no revenue, EBIT, equity, or ARR disclosure), Intense competition from Amplitude, Mixpanel, Contentsquare, Adobe, Pendo, and free Microsoft Clarity, 2021 ~$1.8B valuation struck at peak SaaS cycle; potential down-round risk, Reliance on discretionary enterprise marketing/analytics budgets vulnerable to macro downturns, Privacy/regulatory exposure from session replay under GDPR, CPRA, and US wiretapping class actions, AI competitive risk from platform vendors (Adobe, Salesforce, Microsoft) bundling similar features, StoryAI growth narrative concentration risk
Signed-in users can see whether their own company is exposed to this vendor's disruption, plus the full sub-vendor list and country breakdowns, every in-scope compliance framework plus gaps and next steps, and alerts when any of it changes.