Hightouch, Inc. Due Diligence

Run due diligence on Hightouch, Inc.: check compliance and get alerts when suppliers change.

United States · hightouch.com · 12 vendors

Hightouch is a data activation and AI marketing platform that enables businesses to sync customer data from their data warehouses to various operational tools like CRMs, ad platforms, and marketing automation systems. It utilizes reverse ETL to power personalized marketing and business operations, allowing teams to activate data and orchestrate campaigns without extensive engineering support. The company's platform also includes AI agents to reimagine marketing workflows, helping marketers create content, plan campaigns, and execute strategies.

Resilience scores

Disruption prediction

Hightouch, Inc.: 14 critical incidents expected in the next three months, based on a weighted estimate from its suppliers.

Forecast estimates are rounded up to whole numbers.

11 of Hightouch, Inc.'s 12 vendors have incident tracking.

Technology vendors

Services catalogue

2 services in catalogue across 1 category; runs on 12 sub-vendors.

Insights

Last updated 2026-08-11 · revision 2

12 direct vendors, 166 subvendors

Direct vendors by controlling owner country (sample)

Subvendors by controlling owner country (sample)

Compliance

9 in-scope frameworks identified; showing 3.

FTC Act — Evidence found

Evidence: https://hightouch.com/privacy-policy, https://hightouch.com/platform/security

TCPA — No public evidence

Evidence: https://hightouch.com/privacy-policy, https://hightouch.com/platform/lifecycle-studio

GDPR (source) — Evidence found

Evidence: https://hightouch.com/privacy-policy, https://hightouch.com/platform/security, https://www.dataprivacyframework.gov/, https://verasafe.com/public-resources/dispute-resolution/submit-dispute/

Financials

Three-year financials

Financial Resilience Score: 7/10

Hightouch is a well-capitalized late-stage private SaaS/AI company with approximately $401M in cumulative equity raised, including $230M across Series C and Series D within the last ~15 months. This provides substantial runway at its stated >100% YoY growth rate. The company is backed by a blue-chip investor syndicate including Sapphire Ventures, Goldman Sachs Growth Equity, Bain Capital Ventures, and ICONIQ, plus strategic investors Databricks Ventures, Snowflake, Capital One, and The Trade Desk, providing both capital and ecosystem moat. The company has a strong enterprise customer roster (Spotify, WMG, Domino's, PetSmart, DraftKings, Chime) and 803 paying customers, along with elite analyst validation (Gartner MQ Leader, Forrester Wave Strong Performer, IDC MarketScape Leader). Its architectural moat via the Composable CDP aligns with the secular shift toward cloud data warehouses. However, resilience is tempered by significant opacity: no audited financials, no disclosed EBIT/cash burn, no public ARR or net-retention numbers. Like most late-stage AI/SaaS scale-ups, Hightouch is likely running an operating loss with unknown path to profitability. Aggressive valuation escalation from $1.2B to $2.75B in ~14 months creates a high bar for the next round, and the pivot toward Agentic Marketing Platform puts the company in direct competition with much larger martech incumbents (Braze, Salesforce, Adobe) and AI-native startups.

Key strengths: ~$401M cumulative equity capital raised across seed to Series D, Series D of $150M at $2.75B valuation (Apr 2026), Blue-chip investor syndicate including Goldman Sachs, Sapphire, Bain, ICONIQ, Strategic backing from Databricks, Snowflake, Capital One, The Trade Desk, >100% YoY revenue growth for consecutive years (management-stated), 803 paying enterprise customers including Spotify, WMG, Domino's, DraftKings, Gartner MQ Leader and Forrester Wave Strong Performer recognition, SOC 2 Type 2 and ISO 27001 certified, Architectural alignment with cloud data warehouse trend

Risk factors: No audited financials or public disclosure of revenue, EBIT, or equity, Likely operating at a loss with undisclosed cash burn trajectory, Competitive compression from Snowflake/Databricks shipping overlapping activation features, Traditional CDP incumbents (Segment/Twilio, Adobe, Salesforce) moving to composable architecture, Repositioning toward Agentic Marketing Platform puts company against Braze, Iterable, Klaviyo, Adobe, Aggressive valuation step-up from $1.2B to $2.75B in 14 months raises down-round risk, Customer concentration in tech-forward, data-mature enterprise buyers, Exposure to marketing tech and AI budget downturns

Revenue by geography

Revenue by product/service

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