Hiper

Denmark · owned by DKTUK Limited (United Kingdom) · hiper.dk · 10 vendors

Hiper A/S is a Danish internet service provider (ISP) focused on high-speed broadband for private households. The company offers fiber, cable TV, and 5G internet, aiming to provide fast internet access at competitive prices across Denmark.

Resilience scores

Technology vendors

Services catalogue

2 services in catalogue across 2 categories; runs on 10 sub-vendors.

Insights

Last updated 2026-09-13 · revision 7

10 direct vendors, 195 subvendors

Direct vendors by controlling owner country (sample)

Subvendors by controlling owner country (sample)

Migration Readiness: 4/10

Assessed by AI based on technology stack characteristics (cloud-native vs legacy, containerization, microservices), regulatory environment, data residency requirements, financial stability, and vendor lock-in risks. The score ranges from 0-10, where higher scores indicate better readiness for technology migration.

Hiper's migration readiness is assessed as medium-low, primarily due to the inherent nature of its business as a telecommunications ISP with significant physical infrastructure. The core products rely on fiber-optic cables, coax networks, and 5G radio access networks, along with customer-premises equipment (routers from Zyxel, Huawei, Sagemcom). Migrating such physical infrastructure and associated services is complex, costly, and fundamentally different from migrating purely software-based services. Strict data residency requirements under GDPR and Danish telecommunications data retention laws mandate that data processing occurs within the EU/EEA, adding complexity to any cloud migration strategy, especially for core data. The 'Assessment Required' status for NIS2 and ISO 27001 indicates potential compliance hurdles that would need to be addressed during any significant migration effort. While modern deployment practices (Git) are in place, there is no explicit mention of cloud-native architecture, containerization, or microservices for core systems, suggesting a more traditional infrastructure model. Financial stability and the ability to fund a large-scale migration are unknown due to missing data. The vendor relationships, including multiple network partners and hardware providers, imply a complex ecosystem where vendor lock-in, though explicitly 'Unknown', is likely present due to long-term infrastructure contracts and specialized hardware. The 'Total Services: 17' from vendors also suggests a potentially intricate web of contractual obligations that could complicate migration. Opportunities for migration might exist for ancillary IT systems, but core network services face substantial challenges.

Compliance

9 in-scope frameworks identified; showing 3.

Danish Marketing Practices Act — Partially Compliant

Hiper operates a consumer-facing website and engages in direct marketing (email, SMS, telephone) requiring compliance with the Danish Marketing Practices Act (Markedsføringsloven) and the Danish Cookie Executive Order (Cookiebekendtgørelsen, implementing ePrivacy Directive). Hiper's website includes cookie consent management and a dedicated marketing consent page (markedsfoering). The privacy notice states marketing communications are only sent with prior consent. Risk is Medium because cookie compliance and direct marketing consent management are areas of active enforcement by Forbrugerombudsmanden (Consumer Ombudsman) in Denmark, and technical implementation of cookie consent can be complex.

Evidence: https://www.hiper.dk/aftalevilkaar, https://www.hiper.dk/markedsfoering, https://www.hiper.dk/api/aftalevilkaar/persondata.pdf

Danish Bookkeeping Act — Assessment Required

As a Danish registered company (CVR 36909080), Hiper A/S is subject to the Danish Bookkeeping Act (Bogføringsloven) and must file annual accounts with the Danish Business Authority (Erhvervsstyrelsen). The privacy notice explicitly references bogføringsloven as the legal basis for 5-year retention of customer contracts, accounting records, and debt collection cases. Risk is Low as this is standard corporate compliance for all Danish companies, and Hiper's parent Nuuday A/S (TDC Group) provides group-level financial governance.

Evidence: https://www.hiper.dk/api/aftalevilkaar/persondata.pdf, https://datacvr.virk.dk, https://www.retsinformation.dk

EU Cybersecurity Act — Assessment Required

The EU Cybersecurity Act establishes ENISA's mandate and the EU cybersecurity certification framework. For ISPs like Hiper, this is relevant in the context of NIS2 compliance and potential future mandatory cybersecurity certifications for ICT products and services. The Danish Centre for Cyber Security (CFCS) under the Danish Defence Intelligence Service provides national cybersecurity guidance and threat intelligence relevant to telecom operators. Risk is Medium because while the Cybersecurity Act itself does not impose direct obligations on ISPs currently, the emerging EU cybersecurity certification schemes (e.g., EUCS for cloud services) and NIS2 implementation create an evolving compliance landscape.

Evidence: https://www.cfcs.dk, https://www.enisa.europa.eu, https://www.hiper.dk/api/aftalevilkaar/persondata.pdf

Financials

Three-year financials

Financial Resilience Score: 7/10

Hiper A/S benefits significantly from being part of the TDC Brands portfolio under Nuuday A/S, which provides access to group financing, national fibre and 5G network infrastructure via TDC Net, and shared back-office functions. This dramatically reduces capex requirements and lowers standalone business risk. The company has a strong brand position, evidenced by seven consecutive 'Mest værdi for pengene' awards (2020-2026), indicating durable price/value positioning and supporting customer acquisition and retention through recurring subscription revenue. However, Hiper operates in the highly competitive Danish broadband market with aggressive price competition from YouSee, Norlys/Stofa, Telenor, Telia and Fastspeed, compressing ARPU. As a reseller, Hiper depends entirely on TDC Net and other wholesale infrastructure providers, making it vulnerable to regulatory changes on wholesale access pricing. Intra-group cannibalisation with sister brands like YouSee is also a concern, and typical small A/S sales entities have thin equity bases due to dividend upstreaming and group cash-pooling. Exact financial figures were not retrieved to verify quantitative resilience metrics.

Key strengths: Backing of TDC/Nuuday group providing financing and infrastructure access, Strong brand with seven consecutive 'Best Value for Money' awards (2020-2026), Focused single-product line (residential broadband) with operational simplicity, Recurring subscription revenue model with predictable monthly ARPU, Access to nationwide TDC Net fibre and 5G network

Risk factors: Highly competitive Danish broadband market with price war compressing ARPU, Aggressive campaign pricing (DKK 99/mo. for 6 months) suggesting thin acquisition margins, Wholesale dependency on TDC Net and other infrastructure providers, Regulatory exposure to wholesale access pricing changes, Intra-group cannibalisation with sister brands (YouSee, Blockbuster), Thin standalone equity base typical of group sales entities due to dividend upstreaming

Revenue by geography

Revenue by product/service

Workforce by country

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