HockeyStack Due Diligence

Run due diligence on HockeyStack: check compliance and get alerts when suppliers change.

United States · hockeystack.com · 15 vendors

HockeyStack is an enterprise revenue intelligence platform that provides B2B revenue analytics, attribution, and account intelligence. It unifies data from various marketing, sales, and product sources to offer a holistic view of the customer journey. The platform leverages AI-powered agents to deliver insights and automate workflows for go-to-market teams, helping them optimize revenue generation and sales processes.

Resilience scores

Technology vendors

Services catalogue

15 services in catalogue across 6 categories; runs on 15 sub-vendors.

Insights

Last updated 2026-06-01 · revision 2

15 direct vendors, 232 subvendors

Direct vendors by controlling owner country (sample)

Subvendors by controlling owner country (sample)

Compliance

3 in-scope frameworks identified; showing 3.

GDPR (source) — Evidence found

Evidence: https://www.hockeystack.com/legal/privacy-policy, https://www.hockeystack.com/legal/data-processing-agreement

SOC 2 (source) — No public evidence

Evidence: https://www.hockeystack.com/legal/privacy-policy

ISO 27001 (source) — No public evidence

Financials

Three-year financials

Financial Resilience Score: 7/10

HockeyStack is a venture-stage private B2B SaaS company with no public disclosure of revenue, EBIT, or equity. However, qualitative indicators are strong: cumulative funding exceeds US$50M, the most recent round was led by top-tier investor Bessemer Venture Partners (announced May 2026), and the company has rapidly acquired 300+ enterprise customers in under two years, including marquee logos such as Microsoft, New Relic, Yext, DataRobot, Mastercard, and RingCentral. This funding base provides multi-year runway typical of venture-backed SaaS at this scale. That said, the company is almost certainly unprofitable, as is typical for AI/SaaS companies at this stage that prioritize reinvestment in hiring and product expansion. The competitive landscape is intense (Dreamdata, 6sense, Gong, Clari, Salesforce Einstein, HubSpot Breeze), and the product has undergone multiple repositionings—from product analytics to attribution to GTM Intelligence to Revenue Agents—which creates execution risk. AI/LLM cost exposure and dependency on Salesforce/HubSpot data ecosystems are additional structural risks. Overall financial resilience is moderate-to-strong on the basis of capital availability and customer traction, but is not verifiable through primary financial statements.

Key strengths: Cumulative funding raised exceeds US$50M, Latest round led by Bessemer Venture Partners (May 2026), Backed by Y Combinator and Uncorrelated Ventures, 300+ enterprise customers acquired in under two years, Marquee customer logos including Microsoft, New Relic, Mastercard, RingCentral, SOC 2 Type II certified, Active hiring across engineering, sales, customer success, marketing

Risk factors: No public disclosure of revenue, EBIT, equity, or burn rate, Likely operating at a planned loss typical of venture-backed SaaS, Intense competition from Dreamdata, 6sense, Gong, Clari, Salesforce Einstein, HubSpot Breeze, Multiple product repositionings create execution and messaging risk, Dependence on Salesforce/HubSpot data ecosystems for ingestion, Volatile LLM/token costs as a meaningful COGS line, Founder-led, single-CEO governance structure, Headcount and country splits not officially disclosed

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