Hotjar Ltd Due Diligence
Run due diligence on Hotjar Ltd: check compliance and get alerts when suppliers or ownership change.
Malta · owned by Contentsquare (France) · www.hotjar.com · 23 vendors
Hotjar is a behavior analytics and user feedback company that provides website heatmaps, session recordings, surveys, and feedback tools to help businesses understand how users interact with their websites. Its platform enables product teams and marketers to visualize user behavior, identify friction points, and improve user experience. Hotjar was acquired by Contentsquare in 2021.
Resilience scores
- Digital Sovereignty: 0
- Digital Resilience: 8
- Financial Resilience: 8.5
Disruption prediction
Hotjar Ltd: 1 critical incidents expected in the next three months, based on its recorded incident history.
Forecast estimates are rounded up to whole numbers.
No active incident reported (its status page, as of 2026-11-09 17:25 UTC)
16 of Hotjar Ltd's 23 vendors have incident tracking.
Technology vendors
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- Hotjar Ltd — Technology — Malta
- and 21 more
Services catalogue
4 services in catalogue across 3 categories; runs on 23 sub-vendors.
- Recordings
- Feedback
- Hotjar
Insights
Last updated 2026-01-20
23 direct vendors, 227 subvendors
Direct vendors by controlling owner country (sample)
- United States: 22
- Australia: 1
Subvendors by controlling owner country (sample)
- Switzerland: 1
- Spain: 1
- Poland: 2
Financials
Three-year financials
- 2021: revenue $40 Million, EBIT Profitable, equity Acquired
- 2020: revenue $32 Million, EBIT Profitable, equity N/A (Private)
- 2019: revenue $25 Million, EBIT Profitable, equity N/A (Private)
Financial Resilience Score: 8.5/10
This score reflects Hotjar's current position as a strategic asset within a larger, market-leading, and exceptionally well-funded organization. The single most important factor is the acquisition by Contentsquare. Hotjar is no longer a standalone entity reliant on its own cash flow. It is now part of Contentsquare, a company that has raised over $1.4 billion in venture capital, including a $600 million Series F round in July 2022. This provides an immense financial safety net, access to capital for R&D, and marketing muscle. Hotjar has over a million registered users and a powerful brand in the SMB and mid-market segments. Its product is considered essential for many digital businesses, creating a sticky, recurring revenue stream. Prior to its acquisition, Hotjar was famously bootstrapped and profitable. This demonstrates a deeply ingrained culture of capital efficiency and operational discipline, which likely persists post-acquisition.
Key strengths: Acquisition by Contentsquare, Proven Product-Market Fit, History of Profitability
Risk factors: Market Risk
Revenue by product/service
- Observe Tools: 65%
- Ask Tools: 35%
- Engage: 0%
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