HubSpot, Inc. Due Diligence
Run due diligence on HubSpot, Inc.: check compliance and get alerts when suppliers or ownership change.
United States · owned by Independent (United States) · hubspot.com · 47 vendors
HubSpot is a leading customer relationship management (CRM) platform that provides marketing, sales, customer service, content management, data management, and commerce software solutions. The company operates an AI-powered customer platform that helps businesses attract, engage, and delight customers through inbound marketing and sales methodologies.
Resilience scores
- Digital Sovereignty: 74
- Digital Resilience: 10
- Financial Resilience: 8
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Services catalogue
42 services in catalogue across 10 categories; runs on 47 sub-vendors.
- Supplier services
- HubSpot Cookie Consent Banner
- CMS
Insights
Last updated 2026-09-13 · revision 17
47 direct vendors, 309 subvendors
Direct vendors by controlling owner country (sample)
- Sweden: 1
- Canada: 2
- United States: 35
Subvendors by controlling owner country (sample)
- Spain: 2
- United States: 214
- Italy: 1
Compliance
8 in-scope frameworks identified; showing 3.
PIPEDA — Evidence found
Evidence: https://legal.hubspot.com/privacy-policy, https://legal.hubspot.com/dpa
SOC 2 (source) — Evidence found
Evidence: https://legal.hubspot.com/security, https://trust.hubspot.com, https://knowledge.hubspot.com/account/hubspot-cloud-infrastructure-frequently-asked-questions
LGPD — Evidence found
Evidence: https://br.hubspot.com, https://legal.hubspot.com/privacy-policy, https://legal.hubspot.com/dpa
Financials
Three-year financials
- 2025: revenue USD 3.13B, EBIT USD 7.38M, equity USD 2.07B
- 2024: revenue USD 2.63B, EBIT USD -67.6M, equity USD 1.91B
- 2023: revenue USD 2.17B, EBIT USD -201M, equity USD 1.33B
Financial Resilience Score: 8/10
HubSpot demonstrates strong financial resilience characterized by consistent double-digit revenue growth and high gross margins of approximately 85%. The company achieved a significant milestone in 2024 by reaching GAAP net profitability for the first time ($4.6 million), while significantly narrowing its GAAP operating losses. This trajectory indicates a successful transition from a high-growth, high-burn phase to a more sustainable, self-funding model. The company's balance sheet is exceptionally strong, maintaining over $2.1 billion in cash, cash equivalents, and short-term investments as of late 2024. With a reported debt-to-equity ratio of 0% and substantial free cash flow generation ($488 million in 2024), HubSpot is well-positioned to weather macroeconomic volatility and continue its aggressive R&D and acquisition strategy, such as its recent $40 million acquisition of Cacheflow.
Key strengths: Significant cash reserves of $2.1 billion, High gross margins of 85%, Transition to GAAP net profitability, Debt-free balance sheet
Risk factors: Intense competition in the CRM and AI software market, Exposure to global macroeconomic cycles affecting SMB spending
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